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Overview
Chrome Hearts designs, makes and sells luxury jewelry, leather goods, clothing, eyewear and furniture with a rock-inspired look and signature sterling silver pieces. Most of its silver, gold and diamond jewelry, along with most of its clothing, leather goods and furniture, is made at its own production site in Hollywood. The brand earns revenue through its own boutiques in North America, Europe and Asia and through authorized retailers, including department stores such as Bergdorf Goodman in New York and Selfridges in London. Chrome Hearts began in 1988 making leather jackets in a Los Angeles garage and is headquartered in Hollywood, Los Angeles.
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Simplify's take
What believers are saying
- Chrome Hearts is moving into hospitality: it paid $37.5 million for Malibu's 20-room Surfrider Hotel, reported November 2025.
- Las Vegas sales pay is substantial: Chrome Hearts lists $75,000 to $85,000 a year for a full-time sales associate there.
- No degree needed for one engineering job: Chrome Hearts' entry-level Tucson production engineer role lists $65,000 to $75,000 yearly.
What critics are saying
- Guarding its designs means litigation: in June 2026 Chrome Hearts sued Nordstrom, alleging belts and jewelry copied its cross motifs.
- Entry jewelry work is physical: the Tucson Level 1 bench jeweler role pays $19.50 hourly and requires prolonged standing.
- Eyewear 3D modelers execute others' ideas: Chrome Hearts' Hollywood 3D product developer posting says it is not a design position.
What makes Chrome Hearts unique
- Production also runs in Arizona: current Tucson postings cover metal casting, screen-print quality control and warehouse work.
- Its own web shop skips the core line: the US site sells only Baccarat glassware, scents, underwear and socks.
- Ownership has stayed in the family: co-founder Richard Stark and his wife have co-owned Chrome Hearts since 1994.
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