By Anayansy HernandezYour startup could be the next partner of Gary Vaynerchuk’s media company. In a significant move that underscores Miami’s growing reputation as a burgeoning tech hub, VaynerX has opened a headquarters in the Magic City, bringing with it a vision to collaborate with Fortune 500 companies and tap into the local talent pool. The company, which is a conglomeration of various companies created by Vaynerchuk, has planted its flag in Wynwood and joins a dozen other VaynerMedia offices worldwide.“Miami has such a thriving tech hub that it made sense for us to have boots on the ground,” said VaynerX’s Chief Marketing Officer Avery Akkineki [pictured above], based in Miami. The new office is bringing together 40 employees from all of Vaynerchuk’s subsidiaries under one roof to work and collaborate. This strategy has not been tested before, but if successful, it will be implemented in other markets such as Atlanta and Chicago. Vaynerchuk is no stranger to developing innovative marketing strategies: Just two weeks ago he launched his latest book “Day Trading Attention” at Nasdaq in New York City. For the past two years, the team has been actively immersed in the local scene, listening and learning to ensure they are equipped to hire and serve their clients effectively

HANOVER, Pa.--(BUSINESS WIRE)--Zapp’s®, a best-selling brand of kettle-style potato chips and Pretzel Stix, has launched a new advertising campaign in partnership with The Sasha Group that celebrates the brand’s bold, fun flavors and New Orleans heritage. The campaign showcases another unique Crescent City staple – Bounce music – and encourages snackers to crunch into something daringly different. Inspired by the unique sights, sounds and tastes of New Orleans, “Bounce to the Flavor” features a new brand anthem produced by New Orleans native and Bounce music producer and pioneer Mannie Fresh. Vibrant campaign videos, shot in the heart of the French Quarter, highlight local musicians and dancers. “With flavors like Voodoo, Spicy Cajun Crawtator and Cajun Dill Gator-Tators, Zapp’s has always focused on providing vibrant, off-beat flavors that share the culinary uniqueness of New Orleans with fans across the country,” said Utz Brands, Inc. Senior Vice President of Marketing Stacey Schultz