Cinarra

Cinarra

Real-time location data analytics platform

Overview

Cinarra provides real-time location data analytics for marketing optimization. It processes billions of location updates from 4G, LTE, and WiFi to generate actionable insights across millions of places. The platform is highly scalable and uses machine learning to improve accuracy, delivering a subscription-based service to clients such as retail brands and marketing agencies. The company differentiates itself through its large-scale data processing, focus on real-time insights, strategic partnerships (notably SoftBank), and a dual US/Japan market focus with 5G readiness. Its goal is to help customers optimize campaigns and enhance customer engagement by turning location data into precise, timely analytics.

About Cinarra

Simplify's Rating
Why Cinarra is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

1-10

Company Stage

Series B

Total Funding

$24.5M

Headquarters

Cupertino, California

Founded

2012

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Simplify's Take

What believers are saying

  • Cinarra Japan announced IT Trend Expo 2026 Summer participation on August 20, 2026.
  • Its website updated August 25, 2026, confirming active global operations and messaging.
  • LBMA Japan coverage in 2026 reinforces demand for location-based marketing standards.

What critics are saying

  • Cinarra's newsroom ends at 2021, signaling weak public product momentum through 2026.
  • Cinarra.com shows no recent funding, layoffs, or customer wins, limiting investor visibility.
  • Dependence on carrier location data invites privacy regulation shifts that can cripple attribution revenue.

What makes Cinarra unique

  • Cinarra processes billions of wireless location updates daily across the U.S. and Japan.
  • Its privacy-focused carrier-data platform links online ads to offline visits for brands.
  • SoftBank-backed operations in Japan give Cinarra privileged access to carrier distribution.

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Funding

Total Funding

$24.5M

Below

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

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