Circles

Circles

Delivers corporate concierge and hospitality management

Overview

Circles delivers corporate concierge and hospitality management services designed to enrich workplaces and help people and organizations flourish. The core offering combines digital concierge tools with a dedicated Community Manager who drives engagement through technology, events, external partnerships, and on-site amenities, creating a connected and supportive work environment whether employees are in-office or remote. The service operates by blending personalized support with seamless service delivery across the workplace, guided by a data feedback loop that captures trends and employee input to continuously improve experiences. A key differentiator is the hands-on Community Manager role plus a visible brand ambassador for client companies, supported by a structured hospitality program that ensures consistent service delivery. Circles’ goal is to help businesses attract and retain top talent by enhancing workplace efficiency, employee engagement, and overall productivity.

About Circles

Simplify's Rating
Why Circles is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Company Size

51-200

Company Stage

Series C

Total Funding

$25.2M

Headquarters

Boston, Massachusetts

Founded

1997

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Simplify's Take

What believers are saying

  • Circles reported 14 new client wins in FY25, including Fidelity, Unilever, and MedStar.
  • HOS is live at pilot sites and rolling out, creating upsell and stickiness.
  • U.S. hiring strengthened with Cathy Leibow appointed VP Business Development in 2023, updated 2025.

What critics are saying

  • Circles still sells a discretionary service; budget cuts can delay renewals in 2026.
  • Internal competition from Sodexo and specialist vendors can compress margins and pricing.
  • If HOS adoption stalls, Circles becomes a labor-heavy services business with weak defensibility.

What makes Circles unique

  • Circles is Sodexo-backed, giving it enterprise distribution and workplace hospitality credibility.
  • Its Hospitality Operating System launched in 2025, adding real-time service data and consistency.
  • Circles combines concierge, onsite hospitality, and employee experience under one operating model.

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Funding

Total Funding

$25.2M

Below

Industry Average

Funded Over

2 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$10M
Circles
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Paid Vacation

Paid Holidays

Sabbatical Leave

401(k) Company Match

Employee Assistance Program

Employee Discounts

Growth & Insights and Company News

Headcount

6 month growth

↓ -8%

1 year growth

↓ -8%

2 year growth

↓ -8%
Healthcare Industry Today
Dec 7th, 2023
Circles UK & Ireland Recognised as a Great Place to Work by Global Authority

With 97% of employees voting Circles as a Great Place to Work, this prestigious certification is a testament to Circles UK & Ireland's commitment to fostering a positive and inclusive work environment for its employees.

EIN News
Apr 13th, 2023
CIRCLES APPOINTS NEW U.S. VP of BUSINESS DEVELOPMENT

Circles, a global concierge and workplace experience provider and part of the Sodexo Group, is proud to announce the appointment of Cathy Leibow as the company’s U.S. Vice President of Business Development.

Sport Industry Group
Sep 21st, 2021
Circle Company Associates, Inc. hires Adam Davis as Managing Director, North America

Two Circles has announced the appointment of former Harris Blitzer Sports & Entertainment (HBSE) CCO Adam Davis as its new Managing Director, North America.

FinSMEs
Aug 17th, 2021
Circle Company Associates, Inc. receives financing of $8M in seed funding round

Circles, a Tel Aviv, Israel-based emotional support platform, raised $8m in seed funding.

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