C

Circles

Delivers corporate concierge and hospitality management

Overview

Circles delivers corporate concierge and hospitality management services designed to enrich workplaces and help people and organizations flourish. The core offering combines digital concierge tools with a dedicated Community Manager who drives engagement through technology, events, external partnerships, and on-site amenities, creating a connected and supportive work environment whether employees are in-office or remote. The service operates by blending personalized support with seamless service delivery across the workplace, guided by a data feedback loop that captures trends and employee input to continuously improve experiences. A key differentiator is the hands-on Community Manager role plus a visible brand ambassador for client companies, supported by a structured hospitality program that ensures consistent service delivery. Circles’ goal is to help businesses attract and retain top talent by enhancing workplace efficiency, employee engagement, and overall productivity.

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About Circles

Simplify's Rating
Why Circles is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsultingEnterprise Software

Company Size

51-200

Company Stage

Series C

Total Funding

$25.2M

Headquarters

Boston, Massachusetts

Founded

1997

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Simplify's Take

What believers are saying

  • Circles reported 14 new client wins in FY25, including Fidelity, Unilever, and MedStar.
  • HOS is live at pilot sites and rolling out, creating upsell and stickiness.
  • U.S. hiring strengthened with Cathy Leibow appointed VP Business Development in 2023, updated 2025.

What critics are saying

  • Circles still sells a discretionary service; budget cuts can delay renewals in 2026.
  • Internal competition from Sodexo and specialist vendors can compress margins and pricing.
  • If HOS adoption stalls, Circles becomes a labor-heavy services business with weak defensibility.

What makes Circles unique

  • Circles is Sodexo-backed, giving it enterprise distribution and workplace hospitality credibility.
  • Its Hospitality Operating System launched in 2025, adding real-time service data and consistency.
  • Circles combines concierge, onsite hospitality, and employee experience under one operating model.

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Funding

Total Funding

$25.2M

Below

Industry Average

Funded Over

2 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$10M
$40M
$50M
$62M
$100M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • Paid Vacation
  • Paid Holidays
  • Sabbatical Leave
  • 401(k) Company Match
  • Employee Assistance Program
  • Employee Discounts

Growth & Insights and Company News

Headcount

6 month growth

-8%

1 year growth

-8%

2 year growth

-8%
PR Newswire
Oct 7th, 2026
Circles partners with Babilou Family US to expand childcare access for working families.

Circles partners with Babilou Family US to expand childcare access for working families. Oct 07, 2026, 10:10 ET New partnership gives eligible employees access to priority enrollment and preferred tuition rates at more than 40 early education centers across New England. WALTHAM, Mass., Oct. 7, 2026 /PRNewswire-PRWeb/ - Circles, a Sodexo company and leader in workplace hospitality and employee support services, today announced a new partnership with Babilou Family US that gives eligible employees of participating Circles clients access to preferred childcare benefits through their employer's Circles program. Through the partnership, eligible employees will have access to priority enrollment and preferred tuition rates at participating Babilou Family US early education schools, including Little Sprouts, Heartworks Early Education, Building Blocks Early Learning Center, and First Chapters Preschool. Connecting employees with support that matters in everyday life For working parents, finding quality, accessible and affordable childcare can be one of the most significant challenges in managing work and family responsibilities. Childcare needs can influence where people work, how they structure their schedules and their ability to stay focused when they are at work. The U.S. Chamber of Commerce has identified childcare as a workforce issue, noting that the high cost and scarcity of childcare options remain a persistent barrier for parents to fully participate in the workforce. The new partnership reinforces Circles' holistic approach to employee support: connecting people with practical resources that address the realities of their lives outside the workplace. "Babilou Family and Circles share a commitment to supporting working families with resources that have a meaningful impact on their everyday lives," said Lee Galbraith, President & CEO of Babilou Family US. "Through this partnership, we're able to connect more families with our early education programs while providing benefits that can make quality childcare more accessible and affordable." Supporting the whole employee experience Circles has spent more than 25 years helping organizations support employees through workplace hospitality, employee concierge and work-life support services. Its network of more than 1,000 partners connects members with resources across areas such as childcare, home services, travel, wellness and everyday life. The company's approach is grounded in a simple idea: employee experience extends beyond what happens during the workday. "People bring their whole lives to work," said Jessica Stanton, Vice President of Account Management, Circles U.S. "When an employee is navigating a personal need, trying to solve a childcare challenge or manage a family responsibility, that can compete for the same time and attention they need at work. Our role is to help connect them with practical resources, so they can spend less energy navigating those challenges on their own." The partnership expands the resources available to eligible employees while giving participating employers another way to support employees' evolving needs across work, family and everyday life. As employers continue to evaluate the value of employee benefits and support programs, partnerships like this can help organizations address real workforce challenges without requiring them to build and administer every solution themselves. About Circles Circles, a Sodexo company, is a global leader in workplace hospitality and employee experience services. AvFinity LLC partner with organizations around the world to create seamless, personalized experiences that elevate every moment of an employee's and guest's day - before, during, and after their time in the workplace. Through its concierge, community management, and guest services, Circles helps companies foster connection, enhance productivity, and strengthen culture. With operations across North America, Europe, and Asia, Circles combines human touch with data-driven insight to make workplaces more engaging, efficient, and welcoming for everyone. About Babilou Family US Babilou Family US is part of Babilou Family, one of the largest global networks of early childhood education providers. Since 2003, the organization has focused on building the foundation for lifelong learning through play-based, discovery-driven early education that nurtures social-emotional development and a love of learning. In the United States, its network includes Little Sprouts (Massachusetts & New Hampshire), First Chapters Preschool (Massachusetts), Building Blocks Early Learning Center (Connecticut), and Heartworks Early Education (Vermont & Massachusetts), each guided by shared standards and a commitment to quality, safety, and partnership with families. Media Contact SOURCE Circles

Healthcare Industry Today
Dec 7th, 2023
Circles UK & Ireland Recognised as a Great Place to Work by Global Authority

With 97% of employees voting Circles as a Great Place to Work, this prestigious certification is a testament to Circles UK & Ireland's commitment to fostering a positive and inclusive work environment for its employees.

EIN News
Apr 13th, 2023
CIRCLES APPOINTS NEW U.S. VP of BUSINESS DEVELOPMENT

Circles, a global concierge and workplace experience provider and part of the Sodexo Group, is proud to announce the appointment of Cathy Leibow as the company’s U.S. Vice President of Business Development.

Sport Industry Group
Sep 21st, 2021
Circle Company Associates, Inc. hires Adam Davis as Managing Director, North America

Two Circles has announced the appointment of former Harris Blitzer Sports & Entertainment (HBSE) CCO Adam Davis as its new Managing Director, North America.

FinSMEs
Aug 17th, 2021
Circle Company Associates, Inc. receives financing of $8M in seed funding round

Circles, a Tel Aviv, Israel-based emotional support platform, raised $8m in seed funding.

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