Cisco Equipment

Cisco Equipment

Heavy equipment sales, rental, and service

Overview

Cisco Equipment buys and sells heavy construction and agricultural machinery and also rents it out. It operates in Texas and New Mexico as an authorized dealer, offering a mix of new and used equipment for sale or short- and long-term rental. In addition, the company provides after-sales support, including parts and servicing, to keep machinery running smoothly. Customers can obtain equipment from leading manufacturers through Cisco Equipment, along with maintenance, parts, and repairs, creating multiple revenue streams from direct sales, rentals, and service fees. The company aims to be a regional supplier that reliably meets the needs of construction and agriculture clients by providing a broad product lineup and responsive after-sales support.

About Cisco Equipment

Simplify's Rating
Why Cisco Equipment is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Hardware

Industrial & Manufacturing

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Odessa, Texas

Founded

1978

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Simplify's Take

What believers are saying

  • Cisco expanded to seven locations by February 2025, including Fort Worth, Austin, and San Antonio.
  • Its rental fleet covers excavators, loaders, dozers, tractors, and telehandlers, broadening recurring revenue.
  • Parts inventory and 24/7 service create sticky relationships during equipment downtime and rebuild cycles.

What critics are saying

  • Worldwide Machinery filed Chapter 11 on September 11, 2025, signaling dealer distress.
  • Cisco's Texas-New Mexico concentration exposes it to regional project slowdowns and rental utilization drops.
  • Losing Hyundai, Link-Belt, or JCB franchise rights would gut inventory, service, and margins.

What makes Cisco Equipment unique

  • Cisco Equipment operates seven Texas-New Mexico locations, including Fort Worth, Austin, and Artesia.
  • It sells and rents new and used machinery across construction and agriculture.
  • Factory-trained technicians and over 50 service personnel support parts, maintenance, and maintenance contracts.

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Benefits

Paid Vacation

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Growth & Insights

Headcount

6 month growth

↑ 1%

1 year growth

↑ 1%

2 year growth

↑ 1%

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