Overview
Citizen Data gathers and analyzes large sets of public and survey data to produce reports and predictive models about public opinion and behavior in the United States. Its products help nonprofits, advocacy groups, political campaigns, and other public-interest organizations understand audiences and engage them effectively. Data comes from surveys, social media, and public records, and results are delivered as reports and actionable insights, with consulting support to interpret and apply findings. The company differentiates itself by acting as a transparent data marketplace for the public interest, combining diverse data sources to offer measurable, reliable insights rather than vague forecasts. Its goal is to help organizations bridge divides and unite Americans by informing strategies on issues like voter support, democracy attitudes, and the spread of disinformation.
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Simplify's take
What believers are saying
- LeadIQ estimated $3.8M funding in August 2026, with a January 2023 round.
- The company still publishes polling in 2026, sustaining visibility with advocacy and media buyers.
- Demand for civic analytics remains strong as nonprofits seek polarization and democracy insights.
What critics are saying
- Revenue stayed below $1M in August 2026, while funding totaled only $3.8M.
- Mindy Finn left the CEO role in March 2026, creating execution and fundraising risk.
- Mixed factual polling ratings and left-bias criticism threaten credibility with skeptical clients.
What makes Citizen Data unique
- Citizen Data blends political polling, behavioral science, and AI for mission-driven clients.
- Its 2026 polling archive spans elections, democracy, and issue attitudes across America.
- Mindy Finn’s Washington network and bipartisan résumé still open doors with advocacy buyers.
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