Overview

Citrin provides hospitality and parking management services for the automotive sector, focusing on auto dealerships and dealer groups. It supplies on-site staff such as service valets, porters, greeters, shuttle drivers, car detailers, and delivery coordinators, all managed by on-site team leaders. The company integrates into a dealership’s operations using a tailored approach backed by a hiring, training, and management platform, along with proprietary online portals to enhance transparency and efficiency. Citrin emphasizes delivering an in-house feel through its staffing and management model, differentiating itself with a strong culture of support, nationwide reach, and a comprehensive technology-enabled workflow. Its primary goal is to improve the customer experience, increase service department efficiency, boost CSI scores, and drive revenue for its clients.

Simplify's Take

What believers are saying

• Dealerships increasingly adopt outsourced valet services to boost CSI scores.
• Event parking demand surges for weddings and corporate gatherings nationally.
• Healthcare and hospitality sectors expand VIP parking beyond automotive dealerships.

What critics are saying

• SP+ acquires multi-state dealership clients through superior technology platforms.
• Labor shortages in hospitality staffing increase turnover and disrupt operations.
• High-profile valet incident at dealership event triggers lawsuit and client exodus.

What makes Citrin unique

• Founded 2006 by Joel Furno with $250; 750+ employees across multiple states.
• Proprietary online portals provide transparency and efficiency to dealership clients.
• On-site team leaders integrate seamlessly into clients' fixed operations departments.

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