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CivicScience

Real-time consumer insights via proprietary platform

Overview

CivicScience delivers real-time consumer insights and market intelligence by collecting millions of anonymous poll responses through polls embedded on partner websites, avoiding paid panelists. Its InsightStore platform combines a large database of questions with data mining and AI to analyze consumer attitudes, intentions, and future behaviors and to support audience segmentation, ad hoc studies, brand tracking, and trend analysis. In 2023, its Sage AI analytics assistant provides trusted, cited answers to user queries via live statistical analyses. Unlike traditional polling or panel-based methods, CivicScience relies on first-party, opt-in data streams to reduce bias and deliver timely insights for Fortune 500 brands, media outlets, and investment firms. The company’s goal is to modernize opinion research for the digital age and make reliable consumer intelligence accessible to decision-makers.

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About CivicScience

Simplify's Rating
Why CivicScience is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareAI & Machine Learning

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$20.8M

Headquarters

Pittsburgh, PA

Founded

2007

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What believers are saying

  • The October 15, 2026 Agentic Retail Report tracks AI shopping adoption at 37%.
  • Sports Business Journal and The Atlantic partnerships expanded CivicScience's media distribution in 2025.
  • John Dick added Gretchen Tibbits as president and COO to scale operations.

What critics are saying

  • CivicScience's privacy policy says it may sell personal information through Data-as-a-Service products.
  • G2 lists Qualtrics, Semrush, Similarweb, and Demandbase as alternatives in 2026.
  • By 2027, publisher fatigue cuts response supply, breaks data moat, and kills ad product.

What makes CivicScience unique

  • CivicScience's always-on, opt-in survey network produced 1M+ daily responses in 2026.
  • Its April 9, 2026 Poll of the Day delivers representative results within 24 hours.
  • Sage and the InsightStore combine live polling with AI analytics for plain-English answers.

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Funding

Total Funding

$20.8M

Above

Industry Average

Funded Over

5 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • Unlimited Paid Time Off
  • 401(k) Retirement Plan
  • Remote Work Options

Growth & Insights and Company News

6 month growth

0%

1 year growth

-2%

2 year growth

-1%
Givsly
Oct 7th, 2026
Aligned values are not a "nice to have". They're a purchase filter.

Aligned values are not a "nice to have". They're a purchase filter. New research from CivicScience, in partnership with Givsly, puts hard numbers behind what some marketers have sensed for years: 82% of U.S. adults say a company's social consciousness and kindness factor into where they shop and what they buy. That's not a niche segment. That's the market. The ROI is real. When a brand visibly supports an issue a consumer cares about, the report finds roughly a 4-to-1 ratio of positive to negative impact on trust, loyalty, and affinity. Trust rises for 43% of consumers and loyalty rises for 39%. And yet, values are a lever most brand strategies still leave untouched. Why this matters for media and advertising. This study digs into who's watching brand behavior, what actually moves them, and - maybe even more important - what a brand risks by saying nothing at all. If you're planning where to place your trust and loyalty bets next year, a few of the findings are critical to the conversations you're having right now. Get the full picture. Consumer Spotlight: Values Drive Performance breaks down the strategic case for where values belong in your strategy. Want to walk through what this means for your brand? Reach out to book time today. Fill out the form below to access the report. Givsly needs the contact information you provide to Givsly to contact you about its products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as its privacy practices and commitment to protecting your privacy, please review its Web Privacy Policy.

Associated Press
Apr 9th, 2026
CivicScience launches daily poll delivering nationally representative consumer insights in 24 hours

CivicScience, a Pittsburgh-based advertising and analytics company, has launched "The CivicScience Poll of the Day", delivering nationally representative consumer polling results within 24 hours. The initiative covers current events, sports, entertainment and lifestyle topics. Unlike traditional polling that takes weeks, CivicScience leverages its infrastructure of over one million daily survey responses to produce fresh snapshots of consumer opinion daily. The poll is available as a free newsletter, with subscribers able to answer questions directly and view results the following day on social channels. CivicScience's platform captures declared intent data across consumer and cultural topics, serving brands, agencies and media companies. The company reaches custom audiences of over 165 million consumer profiles across premium digital, online video and connected television environments.

PR Newswire
Apr 9th, 2026
CivicScience launches daily poll delivering nationally representative consumer insights in 24 hours

CivicScience has launched "The CivicScience Poll of the Day", a daily polling initiative delivering nationally representative consumer insights within 24 hours. The Pittsburgh-based advertising and analytics company, which captures over one million daily survey responses, covers topics spanning current events, sports, entertainment and lifestyle. Unlike traditional polling that takes days or weeks, CivicScience's infrastructure provides fresh snapshots of consumer opinion daily. The service is available as a free newsletter, with results shared the following day across social channels. Subscribers can participate by clicking links directly in the newsletter. The company's AI-enabled survey technology engages millions of US respondents weekly, serving brands, agencies and media companies with real-time sentiment data. The initiative builds on over a year of daily polling to a growing subscriber base.

CivicScience
Aug 21st, 2025
Download Now: Key Takeaways From CivicScience's Uncertainty to Action Webinar Series

To help leaders navigate these changes, CivicScience launched the "Uncertainty to Action" webinar series in the spring, concluding earlier this month.

PR Newswire
Jun 17th, 2025
Sports Business Journal Taps Civicscience As Consumer Insights Partner

Strategic partnership to inform sports business landscape with up-to-the-minute consumer sentiment dataCHARLOTTE, N.C., June 17, 2025 /PRNewswire/ -- Sports Business Journal, the sports industry's most trusted source for news, analysis, and data, today announced a strategic data partnership with CivicScience, the leading consumer intelligence platform. The partnership will enhance the publication's coverage and analysis of the sports business landscape.Through this collaboration, Sports Business Journal will have access to CivicScience's proprietary consumer intelligence platform, enabling deeper analysis of sports fan behavior, spending patterns, and emerging trends that drive business decisions across the industry. This enhanced analytical capability will benefit Sports Business Journal's extensive readership of sports industry executives, team owners, league officials, and business leaders who rely on the publication for strategic decision-making.The partnership launched with the release of exclusive World Cup consumer data, demonstrating the power of CivicScience's real-time insights for sports business analysis. The initial research, available here , showcased consumer sentiment, viewing preferences, and engagement patterns around the tournament, providing Sports Business Journal readers with actionable intelligence on one of the world's most-watched sporting events."This partnership represents a significant milestone in our mission to bring real-time consumer insights to the business of sports," said John Dick, founder and CEO of CivicScience. "Sports Business Journal has long been the definitive voice in sports business journalism, and we're excited to provide them with the consumer intelligence tools they need to deliver even more impactful coverage. Our platform's ability to capture and analyze consumer sentiment in real-time will give Sports Business Journal – and their readers – unprecedented visibility into what drives sports fan behavior and spending decisions.""The sport business world has depended on SBJ for high-end, actionable research for nearly three decades, and as someone who has taken advantage of CivicScience data many times over the years, I am excited about what this partnership will provide to our readers," said SBJ Research Director David Broughton.CivicScience's consumer intelligence platform continuously surveys millions of consumers, providing real-time insights into attitudes, purchasing behavior, brand preferences, lifestyle choices, and sentiment across numerous industries.The collaboration with Sports Business Journal will showcase CivicScience's capabilities to the broader sports business community while providing Sports Business Journal with a competitive advantage in data-driven reporting.About Sports Business JournalSports Business Journal (SBJ), a subsidiary of Leaders Group, an Advance company, sits at the epicenter of the sports industry

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