Clari

Clari

AI-driven B2B revenue forecasting platform

Overview

Clari provides AI-powered forecasting, activity intelligence, and pipeline management for B2B revenue teams. It connects with CRM systems to give real-time insights and predictive analytics, helping teams forecast revenue, identify promising deals, and reduce churn. The platform supports sales, marketing, customer success, and operations, enabling cross‑dept collaboration and tighter revenue control. What sets Clari apart is its focus on end‑to‑end revenue operations with automated data capture and continuous forecasting, leveraging CRM integration and automation to keep everyone aligned around a single set of revenue numbers. The company aims to help organizations improve forecast accuracy, increase pipeline transparency, and boost productivity across the revenue organization through a subscription-based platform.

Significant Headcount Growth

About Clari

Simplify's Rating
Why Clari is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

501-1,000

Company Stage

Series F

Total Funding

$496M

Headquarters

Sunnyvale, California

Founded

2012

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Simplify's Take

What believers are saying

  • August 5, 2026 partnership with allGood extends Clari into marketing-side pipeline qualification.
  • May 2026 leadership added Brian Benfer and Rajesh Krishnaswami to accelerate revenue AI delivery.
  • The merged company claims thousands of customers, giving it broad data and cross-sell leverage.

What critics are saying

  • February 2026 layoffs cut 172 jobs after the merger, signaling overlapping functions and integration strain.
  • March 2026 Drift sunset pushed customers to 1mind, exposing product churn and migration risk.
  • Salesforce, Gong, and Outreach attack the same revenue stack, threatening Clari's category control.

What makes Clari unique

  • December 3, 2025 merger joins Clari forecasting with Salesloft execution data.
  • Steve Cox says the combined platform is building the first Predictive Revenue System.
  • The company now sells one AI layer across pipeline creation, engagement, forecasting.

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Funding

Total Funding

$496M

Above

Industry Average

Funded Over

6 Rounds

Series F funding comparison data is currently unavailable. We're working to provide this information soon!
Series F Funding Comparison
Coming Soon

Benefits

No-cost health plans

401k plan

Generous PTO

Paid parental leave

Wellbeing & professional development funds

Remote & in-office perks

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

4%

2 year growth

4%
allGood
Aug 5th, 2026
Clari + Salesloft partners with allGood.

Clari + Salesloft partners with allGood. Aug 5, 2026 Today, Clari + Salesloft announced a formal partnership with allGood, extending the Predictive Revenue System from pipeline creation through revenue execution. Salesloft customers on legacy email now have a direct path to Mary, allGood's AI marketing teammate, for reply management and marketing automation. Why this partnership exists. Revenue teams are being asked to deliver more growth with fewer resources, and the gap between marketing pipeline creation and sales execution has become one of the biggest barriers to hitting that number. Most marketing automation still runs on rules-based workflows that need constant upkeep and break the moment buyer behavior doesn't follow the expected script. That shows up as slower qualification, missed buying signals, and messy handoffs to sales. allGood replaces that approach with AI reasoning that reads, interprets, and routes every inbound email reply automatically, surfacing real buying intent and moving qualified prospects into the right sales workflow, without a human maintaining a rules engine behind the scenes. "Revenue teams win when marketing and sales are running as one system, and AI is making that possible at enterprise scale. allGood fills an important gap for customers looking to modernize the marketing side of revenue execution. This partnership is about making sure our customers have the best technology available across every stage of the revenue journey, not just the sales side." - Steve Cox, CEO, Clari + Salesloft One connected system, from first touch to closed revenue. Clari + Salesloft helps sales teams engage buyers, manage deals, and forecast revenue. allGood helps marketing teams generate and qualify that pipeline before it ever reaches sales. Together, the two platforms now support the full revenue journey, from first marketing engagement through closed business, as one AI-powered system instead of two disconnected ones. "Salesloft helps companies close revenue. allGood helps them create the pipeline that becomes it. Marketing teams have spent years maintaining brittle, rules-based software. allGood changes that by using AI to understand buyer intent and take action automatically. We're excited to help Clari + Salesloft customers modernize the marketing side of revenue execution." - Ahmed Datoo, CEO & Co-Founder, allGood What this means if you're on Salesloft's legacy email today. If your team is running Clari + Salesloft's legacy email and looking to extend your marketing automation capabilities, you now have a direct path forward: talk to your account representative, or go straight to allGood's migration guide to see exactly how the switch works, category by category. Ready to hire Mary? Less reading. More shipping.

Salesloft
Jul 27th, 2026
Clari and Salesloft Complete Merger, Appoint Steve Cox as CEO to Build First Predictive Revenue System | Salesloft

Clari and Salesloft complete their merger and appoint Steve Cox as CEO, doubling R&D to build the first Predictive Revenue System and advance Revenue AI.

Forrester
Sep 25th, 2025
The Implications Of Salesloft's Drift Data Breach

The breach's timing - just two weeks after Salesloft announced its merger with Clari, a rival revenue orchestration platform provider, set to close later this year - is unfortunate to say the least.

The Bakersfield Californian
Aug 20th, 2025
Clari Wins Inc. 5000 Award for Fourth Consecutive Year, Leading the Future of Revenue AI

Clari today announced its inclusion in the annual Inc. 5000 list for the fourth consecutive year.

Business Wire
Aug 8th, 2025
Clari and Salesloft Announce Agreement to Merge

Clari and Salesloft, two Revenue Orchestration category leaders, today announced a definitive agreement to merge. This category-defining move forms a Revenue...

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