Clean Laundry

Clean Laundry

Green laundry cleaning and drying services

Overview

Clean Laundry operates modern laundromats in Iowa that offer fast, clean, comfortable, and secure places to wash and dry clothes with good value. Its core product is a self-service or assisted laundry experience that uses water, gas, and electricity more efficiently than older facilities, making the store greener. Equipment is Iowa-made, and the layout focuses on a pleasant customer experience, safety, and security while delivering high-quality cleaning results. The company differentiates itself by combining a clean, welcoming environment with energy- and water-saving technology and locally made equipment, aiming to reduce resource use without sacrificing performance. The goal is to provide the best possible laundry results in a pleasant, safe setting while using fewer resources and offering strong value to customers.

About Clean Laundry

Simplify's Rating
Why Clean Laundry is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Consumer Software

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

N/A

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Simplify's Take

What believers are saying

  • Clean Laundry says 2025-11-03 it has multiple U.S. locations and more coming.
  • The company reported 35 stores by May 2023 and 42 by 2023, showing rapid historical expansion.
  • Clean Laundry Funding launched 2026-01-11, widening financing for equipment and acquisitions.

What critics are saying

  • The brand still lists only three active Waterloo-area HQ locations on LinkedIn, signaling execution concentration.
  • The licensing page still references September 2023 location data, showing stale operating transparency.
  • If new licensees stop signing in 2026, Clickstop’s laundromat platform loses scale and relevance.

What makes Clean Laundry unique

  • Clickstop acquired Clean Laundry in 2022 and funds rapid multi-state expansion.
  • Clean Laundry pairs self-service laundromats with large-format, modern, always-open stores.
  • Its licensing model lowers capital for local operators versus company-owned rollout.

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