/PRNewswire/ -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") announced today that it priced an offering (the "Offering") of $865,000,000...

With average dwell times of an hour plus, the airport offers unique opportunities to connect consumers with brands. More than 3-out-of-4 (79%) Frequent Flyers would like to try new products at the airport, 63% are interested in signing up for a travel rewards program, and nearly half (47%) find it appealing to take a photo at a branded selfie station.This new research explores multiple audience segments, including how consumers engage with brands within the airport environment as well as the receptiveness of the elusive business decision maker.Business Frequent Flyers are Back: 87% plan to take 3 or more business trips in the next 12 months.A fundamental goal of the study was to understand the renewed wave of Business Frequent Flyers. It validated that elite business decision makers are not only flying, but they are tuned into airport advertising.More than half (56%) of Business Frequent Flyers recalled ads after seeing them in the airport. Additionally, nearly half (49%) took action after noticing an ad at the airport. Actions included: visiting a brand's website (47%), downloading an app (36%), and sharing with a colleague (26%)."We have come a long way in the airport advertising sector and are now delivering brands increased engagement that drives results from the coveted audience segment of Frequent Flyers," said Morten Gotterup, President, Clear Channel Outdoor, Airports Division. "Again and again airport advertising is translating dwell time into inspiring and innovative brand experiences that matter

Clear Channel Airports (CCA), the U.S.-based airports business of Clear Channel Outdoor Holdings, Inc., launched yet another cutting-edge digital media program for the highly anticipated grand opening of Newark Liberty International Airport (EWR) Terminal A.