Clearly Filtered

Clearly Filtered

Develops advanced water filtration systems.

Overview

Clearly Filtered makes water filtration systems that remove a wider range of contaminants than typical carbon filters using its Affinity Filtration Technology. The technology attracts and removes chemicals, metals, and toxins that are not detectable by sight or taste, including fluoride, arsenic, and PFAS, with products built in the USA and tested by EPA-accredited labs. Unlike standard carbon filters, it uses a proprietary filtration method to address hundreds of contaminants, backed by domestic manufacturing and independent lab verification. The goal is to provide safer, cleaner drinking water for homes and institutions.

About Clearly Filtered

Simplify's Rating
Why Clearly Filtered is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Consumer Goods

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Rancho Santa Margarita, California

Founded

2011

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Simplify's Take

What believers are saying

  • Wired highlighted January 2026 discounts, showing active demand-generation around water-quality anxiety.
  • Clearly Filtered updated site content on August 14, 2026, keeping its SEO engine current.
  • ZipRecruiter listed a Senior Accountant role in July 2026, implying ongoing operational investment.

What critics are saying

  • TapWaterData's 2026 review says only the pitcher has NSF certification, not health-contaminant claims.
  • BBB logged 10 complaints in three years through 2025, signaling recurring customer friction.
  • Premium pricing plus replacement-filter dependency exposes churn if cheaper competitors match performance.

What makes Clearly Filtered unique

  • Affinity® Filtration targets 365+ contaminants; the pitcher carries NSF/ANSI 42 and 372 certification.
  • Clearly Filtered sells renter-friendly pitchers, fridge filters, and under-sink systems across use cases.
  • The company markets PFAS, fluoride, and microplastics removal without reverse osmosis membranes.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

Paid Holidays

PTO

Hybrid Work Options

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Clearly Filtered is Hiring for 6 Jobs on Simplify!

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