C

Cleo

Provides employer-sponsored, holistic parental support programs

Overview

Cleo provides employer-sponsored family-support programs for working parents and caregivers. It partners with organizations to offer tailored resources for parental leave, return-to-work planning, and ongoing family care, aiming to reduce stress and improve overall well-being for employees with young families. The service operates on a subscription model where employers pay fees to access Cleo’s programs, which include data-driven guidance and support that help improve retention and productivity. Cleo distinguishes itself through a proactive, holistic approach that links better parental support to tangible outcomes like higher return-to-work rates and lower cesarean birth rates among covered families. The company’s goal is to help employers turn the experience of having a young family into a competitive advantage by enhancing employee satisfaction and retention through comprehensive care for working parents.

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About Cleo

Simplify's Rating
Why Cleo is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise SoftwareSocial ImpactHealthcare

Company Size

51-200

Company Stage

Series C

Total Funding

$80.9M

Headquarters

San Francisco, CA

Founded

2016

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What believers are saying

  • June 2026 validation strengthens sales claims around productivity, mental health, and medical-cost savings.
  • September 2026 Wellthy deal expands cross-sell into employers and health plans buying broader family care.
  • Partnerships with Midi Health and Sonder Health Plans show demand for specialized care coordination.

What critics are saying

  • Wellthy’s September 2026 acquisition ends Cleo’s independence and forces integration risk.
  • Employer point-solution consolidation can compress pricing, especially against Maven, Carrot, and Wellthy.
  • If post-merger churn rises in 2027, Cleo’s brand disappears into Wellthy’s platform.

What makes Cleo unique

  • Cleo’s June 2026 revalidated Family Health Index measures caregiver risk across 20,000 members.
  • Its September 2026 Wellthy merger combines pregnancy, parenting, eldercare, and complex care navigation.
  • Global guides in 50+ countries give Cleo local support employers cannot replicate internally.

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Funding

Total Funding

$80.9M

Below

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
$50M
$62M
$100M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Holidays
  • Unlimited Paid Time Off
  • Paid Vacation
  • Paid Sick Leave
  • Parental Leave
  • 401(k) Retirement Plan
  • Disability Insurance
  • Life Insurance
  • Wellness Program

Growth & Insights and Company News

6 month growth

31%

1 year growth

1%

2 year growth

4%
The Sacramento Oracle
Sep 14th, 2026
Wellthy acquires Cleo to create singular platform for family care

Wellthy has acquired Cleo to create a comprehensive family care platform. The combined entity will serve employers, health plans, and families across the full spectrum of care needs, from pregnancy and parenting to eldercare and complex health conditions. The acquisition brings together complementary strengths spanning pregnancy support, caregiving, backup care, and global health plan partnerships. Both companies have supported millions of families over the past decade, with Wellthy demonstrating up to a 3.6x return on investment and Cleo showing measurable improvements in maternity outcomes, caregiver mental health, and return-to-work rates. The platform will combine human expertise with AI-powered technology to provide personalised, proactive support throughout families' evolving needs. Over coming months, the organisations will integrate their teams and technology whilst maintaining existing client services.

PR Newswire
Apr 7th, 2025
More Than Half Of The "Sandwich Generation" Are At High Risk Of Burnout With 64% Of Them Screening Positive For Depression And Anxiety - Cleo 2Nd Annual Family Health Index

New Findings from 12,500 Assessments Completed by Working Caregivers Reveal that Critical Health Needs Go Largely Unaddressed by Employers and Payers, Contributing to Rising Healthcare CostsSAN FRANCISCO, April 7, 2025 /PRNewswire/ -- Cleo, a global family care platform, today released its 2nd annual report on the Family Health IndexTM (FHI), the only real-time, multidimensional risk assessment tool that proactively identifies employees and members at higher risk of burnout and in need of intervention. Findings from 12,500+ assessments reveal statistically significant rates of burnout and mental health strain surrounding caregivers in employer populations in U.S.-based multinational companies. Recognizing the hidden impact to the health and well-being of family caregivers, which contribute to rising healthcare costs, Cleo's FHI assesses each member's needs, provides evidence-based interventions and expert support, and tracks the impact through the reassessment process. Insights revealed that more than half of the "Sandwich Generation" — 64% of those caring for children and parents — screened positive for depression and anxiety

MedCity News
Mar 4th, 2025
Sonder Health Plans Taps Cleo for Care Coordination & Family Caregiving Support

Sonder Health Plans, a Georgia-based health plan provider, is partnering with family caregiving company Cleo to support Medicare Advantage members, the companies shared with MedCity News exclusively.

PR Newswire
Jul 23rd, 2024
Cleo'S Family Health Index™ Achieves Validation From Validation Institute, Enabling Employers To Better Measure The Impact Of Offering Parenting Caregiving Benefits

"Our data shows that Cleo's interventions and employee support leads to happier, healthier, more productive workplaces, as observed by our customers." — Madhavi Vemireddy, CEO, Cleo

PR Newswire
Mar 14th, 2024
Midi Health And Cleo Join Forces To Provide Enhanced Care And Support For Women Navigating Midlife Hormonal Change

Partnership with leading family care platform expands Midi Health's rapid growth in the employer space; now available in all 50 statesLOS ALTOS, Calif., March 14, 2024 /PRNewswire/ -- Midi Health , a leading virtual care clinic delivering expert medical care for women navigating perimenopause and menopause, today continued its rapid growth in the employer space by announcing a partnership with Cleo , the only global end-to-end caregiving platform that supports employees through every stage and phase of life.Midi is the first and only perimenopause and menopause care provider to work with Cleo, whose reach extends to approximately 3.5 million people worldwide.CleoThe combination of Midi's expert medical care with Cleo's caregiver support services allows employers to give members individualized guidance and connect them efficiently to the care they need. During perimenopause or menopause, women may go to as many as five different doctors seeking solutions to seemingly disparate concerns. Multiple tests and unnecessary medications (including antidepressants and sleep aids) may be prescribed for what are actually easily treated perimenopause or menopause symptoms. Cleo's Guides will work with members to evaluate and provide coaching support for their self care needs, and will refer to Midi for expert perimenopause or menopause care when appropriate.Madhavi Vemireddy, CEO of Cleo, explains the benefits of the Cleo-Midi collaboration through this anecdote:"Imagine a 48-year-old woman who is a senior leader in a large organization, who happens to be in the Sandwich Generation, caring for both her aging father and two teenage children. With ambitious business goals to meet, her productivity is dipping. She struggles with poor sleep, unexplained anxiety, sudden weight gain, and brain fog that sometimes makes it difficult to remember colleagues' names," Vemireddy explains

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