Overview
Cloaked provides a consumer privacy platform that creates disposable virtual identities to protect personal data online. It uses a browser extension and mobile app to generate unlimited real-working aliases (phone numbers, emails, usernames, and passwords) for each online interaction, routing communications through Cloaked to keep user inboxes clean. It differentiates itself by combining identity generation, data-broker removal, dark web monitoring, spam call blocking, password management, MFA support, and up to $1 million in identity theft insurance, all under a single subscription with end-to-end encryption and zero-knowledge architecture. Its goal is to give people control over personal information, reduce exposure, prevent misuse, and simplify privacy management for individuals and families.
Work here?Claim your company
Simplify's take
What believers are saying
- March 2026 funding lifted Cloaked to 350,000 paying customers and 10 million identities protected.
- The company processed 50 million spam calls, proving monetizable pain at scale.
- August 2026 enterprise rollout opens higher-ACV sales into CISOs and employee protection budgets.
What critics are saying
- Enterprise expansion distracts from consumer retention and slows product focus in 2026.
- General Catalyst-backed growth financing pressures Cloaked to spend heavily before durable profitability.
- Apple, Google, and password managers can commoditize aliases, crushing Cloaked’s standalone value.
What makes Cloaked unique
- Cloaked combines identity masking, data removal, and call screening in one subscription.
- Its March 2026 Series B bundled consumer growth with enterprise security expansion.
- Arjun Bhatnagar’s product vision targets disposable identities, not just password storage.
Help us improve and share your feedback! Did you find this helpful?
