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Overview
Cloaked provides a privacy platform that allows users to generate disposable, virtual identities for every online interaction. Through a browser extension and mobile app, the service creates real working phone numbers, emails, and passwords that route communications to the platform to keep a user's personal data private. Unlike standard password managers, Cloaked offers a comprehensive suite including data broker removal, dark web monitoring, and identity theft insurance. The company's goal is to give individuals total control over their personal information by replacing real data with secure, encrypted aliases.
About Cloaked
Industries
Data & Analytics
Consumer Software
Cybersecurity
Company Size
51-200
Company Stage
Series B
Total Funding
$413M
Headquarters
Lowell, Massachusetts
Founded
2020
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Simplify's Take
What believers are saying
- Cloaked said 350,000 paying customers and 10x growth in 2025.
- March 2026 funding from General Catalyst and Liberty City Ventures finances aggressive expansion.
- Cloaked Enterprise launched late 2025, opening regulated buyers worried about employee digital exposure.
What critics are saying
- Cloaked's enterprise pivot faces Okta, 1Password, and Microsoft by 2027.
- The March 2026 $375 million raise demands revenue scaling that consumer subscriptions alone cannot sustain.
- If Cloaked Enterprise stalls, the company becomes a niche privacy app with weak retention.
What makes Cloaked unique
- Cloaked turns personal data into disposable identities, not just stored passwords.
- Its zero-knowledge, siloed architecture separates every user database, reducing blast radius from breaches.
- Cloaked bundles consumer privacy, data removal, and enterprise employee protection under one platform.
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Funding
Total Funding
$413M
Above
Industry Average
Funded Over
6 Rounds
General Catalyst
Index VenturesBenefits
401(k) Retirement Plan
Health Insurance
Dental Insurance
Vision Insurance
Flexible Work Hours
Remote Work Options
Home Office Stipend
Phone/Internet Stipend
Paid Vacation
Wellness Program
Mental Health Support
Conference Attendance Budget
Professional Development Budget
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -3%2 year growth
↓ -1%Cloaked, consumer privacy platform generating virtual personal identities. Here you'll find information about their funding, investors and team.
Cloaked, a consumer-focused privacy company offering bundled security solutions, has raised $375 million in Series B funding and growth financing led by General Catalyst and Liberty City Ventures. Participants include Lux Capital, Human Capital, and DuckDuckGo. Founded in 2020 by brothers Arjun and Abhijay Bhatnagar, Cloaked provides multiple identities, data removal, identity theft insurance, VPN, and AI-powered call screening. The company saw 10x growth last year and now serves over 350,000 paying customers, protecting 10 million identities and processing over 50 million spam calls. The funding will support expansion into enterprise security, offering employees identity and password management with scam alerts. Cloaked is also developing AI-powered screening for text, email and browsing, plus an AI agent for automated security actions.
Cloaked, a consumer-first privacy company, announces $4 million in seed funding to help people freely share their information while preserving privacy
Santa Barbara, California-based security and compliance company Theta Lake has raised $50 million in a Series B round led by Battery Ventures, with participation from RingCentral Ventures, Salesforce Ventures, Zoom Video Communications, and existing investors Lightspeed Venture Partners, Neotribe Ventures, and Cisco Investments.
BOSTON, Cloaked, a consumer-first privacy company that enables individuals to safely share personal data with people, has announced $25M in Series A funding.
Cloaked is Hiring for 11 Jobs on Simplify!
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About Cloaked
Industries
Data & Analytics
Consumer Software
Cybersecurity
Company Size
51-200
Company Stage
Series B
Total Funding
$413M
Headquarters
Lowell, Massachusetts
Founded
2020
Cloaked is Hiring for 11 Jobs on Simplify!
Find jobs on Simplify and start your career today