PR newswire. ACHIEVE YOUR COMMUNICATION GOALS Club Med 11.11 exclusive Offer: save Up to 30% on all-inclusive holidays. HO CHI MINH CITY, Vietnam, Nov. 3, 2026 /PRNewswire/ - Club Med, the pioneer of premium all-inclusive holidays, launches its 11.11 Year-End Offer, with bookings open from 01/11/2026 to 30/11/2026 for travellers planning the festive season and the winter and spring ahead. Immediate travel, for stays until 27/11/2026: Up to 25% off Superior Rooms and up to 30% off Premium Rooms. A minimum of two nights applies at Club Med Changbaishan in China, and a minimum of three nights at Club Med Phuket in Thailand and at Club Med Kani and Club Med Finolhu Villas in the Maldives. Winter and spring getaways, for stays from 27/11/2026 to 28/05/2027: Up to 20% off with a minimum stay of three nights, with additional bonus discounts at the Japan ski resorts. Kids stay free at Club Med Kani: One child under 12 stays free for every paying adult, with a minimum three-night stay, for stays from 28/11/2026 to 18/12/2026 and from 17/04/2027 to 28/05/2027. "The year-end break is one of the few times when a whole family can travel together, so it is worth booking early enough to get the dates and the rooms you want," said Bruno Courbet, Country Director for Indonesia, Thailand, India, and New Markets at Club Med. "Within a month of booking, families can choose powder snow in Hokkaido, a shorter flight to China, a beach escape in Phuket or a lagoon retreat in the Maldives. With skiing in China booming and major milestone developments taking shape, including room upgrades at Club Med Kani and the imminent opening of Club Med Borneo, we see momentum and new growth opportunities across our resort portfolio." For more details or to book a stay at Club Med, contact [email protected] or visit www.clubmed.asia/o/yearendoffer. SOURCE Club Med

All-Inclusive tourism: A trend to capitalize on. Dear WuBookers, for years WuBook thought that all-inclusive tourism was the exclusive domain of resorts and chains, incompatible with smaller, independent establishments or with today's travelers' desire for personalization. Well, the time has come to debunk this myth because the all-inclusive formula has evolved and today is able to attract much broader segments of the public than in the past. What is meant by all-inclusive tourism and what are the current statistics? "All-inclusive" refers to a specific type of travel arrangement that includes not only the reservation of a room or lodging but also meals, ancillary services, and any experiences that complement the stay. Until recently, this was a type of tourism typical only of large hotels or cruises, appealing mainly to older travelers or those with a certain level of spending power. Today, however, even smaller properties can benefit from this model, which, according to the latest trends, is very popular among younger customers for various reasons. Some interesting statistics. A 2025 study conducted by Skift on a sample of 2,206 U.S. and Canadian consumers revealed that 33% of Millennials and 42% of Gen Z travelers spent at least one vacation at an all-inclusive resort in the past year. This trend is also confirmed by general preferences, with older generations less inclined to even consider this type of vacation. Among the reasons driving today's young people to choose all-inclusive packages is the perception of value: for 75% of Millennials and 68% of Gen Z, this option offers a better experience than what they could get by booking every single "part" of their vacation on their own. According to a recent survey by Club Med in collaboration with SWG on Italian travelers, in fact, all-inclusive vacations meet the expectations of different age groups: Baby Boomers particularly appreciate the aspects of safety and reliability; the same holds true for Gen X, who are also drawn to the promise of quality and the ease of planning. Safety and quality are also key factors for Millennials, while Gen Z is drawn to the convenience and ease of managing an exotic vacation in faraway countries. The criteria of the new all-inclusive tourism. The concept of the all-inclusive vacation has evolved over time: no longer a standardized, status-symbol trip for everyone, but a solution centered on well-being and tailored offerings, very similar to the concept of luxury tourism that has recently gained traction. But what exactly are travelers in this segment looking for, and how can hoteliers and property managers meet their needs? By cross-referencing the results of the two studies, several key areas emerge that need to be addressed to build a truly effective all-inclusive offering. Clarity of value and cost control. All-inclusive travel has made a comeback partly because it makes the cost of the vacation predictable: you pay in advance, and there are no surprises upon arrival at the property. Clear, cost-transparent packages are typical of this board and are also one of the strongest sales drivers for all target audiences. What properties can do: clearly define what is included and what isn't, communicate this simply on their website and sales channels, and eliminate hidden extra costs. A package that can be understood in just a few seconds is a competitive advantage that can make all the difference in terms of appeal and reservations. Peace of mind and safety. At the heart of the all-inclusive philosophy is the carefree trip. For today's travelers, in fact, safety and peace of mind define a premium vacation. Conversely, high costs, complex planning, and concerns for personal safety are daunting barriers, especially when it comes to distant destinations. The all-inclusive model perfectly addresses these fears through constant assistance, guaranteed quality services, and a seamless experience. What properties can do: reduce friction points during the trip (transfers, check-in, activity and restaurant reservations), offer clear and responsive customer service throughout the stay, and explicitly communicate the safety standards in place. Personalization and customization. All-inclusive packages are increasingly shifting from a focus on quantity to an emphasis on quality. Customization is a key value for most customers, who seek real-time advice during their stay, private experiences with local experts, and itineraries tailored to their preferences. Personalization is now a basic expectation in all travel packages, not a separate extra to be granted. What properties can do: make every stay tailor-made, for example by moving away from buffets and standard menus toward more flexible options (à la carte menus, a choice among multiple options). In this regard, it's advisable to gather guests' preferences as early as the reservation stage and use their stay data to suggest activities and services designed specifically for them. Well-being in a Holistic Sense. Well-being, another concept very dear to modern travelers, doesn't necessarily mean the gym or yoga. It's true that access to well-being experiences is important when choosing a property, but what matters most to respondents is relaxation and quality sleep (it's no coincidence that a segment linked specifically to sleep tourism has recently emerged). The concept of well-being also includes mindfulness, digital detox, healthy and varied cuisine, and quality time with loved ones. What properties can do: focus on basic services (room comfort, quiet, sleep quality, a balanced culinary offering) before adding specialized programs and, when possible, create spaces and activities that encourage shared time. Luxury as an experience. The concept of luxury has also changed, becoming much more exclusive and intangible: time, comfort, attention to detail, and the absence of stress matter more than star ratings and square meters. Among young people, luxury is also associated with design and sustainability. The all-inclusive formula, once perceived as inauthentic, is now being reevaluated on a higher level, with advanced formats based on personalized experiences, sustainable design, and local products. What properties can do: focus on quality and authenticity rather than abundance; highlight local products and suppliers; and adopt responsible practices that prioritize overall harmony, even in the furnishings. The evolution of all-inclusive is an opportunity. What WuBook has been witnessing in recent years is therefore a shift in mindset that translates into new opportunities for those working in the sector. WuBook is moving away from mass-market all-inclusive, based on excess and low prices (the domain of large chains and resorts), toward a sophisticated offering characterized by clarity, tranquility, and attention to detail, accessible to everyone. Even independent properties, in fact, can adapt to attract this type of traveler without losing their identity: the key is to simplify the guest's experience and make the value of what's offered clear, expanding the offering where necessary. As WuBook has seen so far, the all-inclusive tourism market is expanding to include young families and is successfully fostering strong loyalty among hotel guests. It is therefore likely that these travelers are receptive to services such as kids' clubs and loyalty programs that encourage them to return to enjoy a vacation dedicated to pure well-being. If you haven't already, it's worth starting to think about this. About wubook: WuBook help customers to have easy access to the best technologies in the tourism industry to grow their business. PMS - CHANNEL MANAGER - BOOKING ENGINE for Hotel, B&B, Hostels and Vacation rentals. Find out more.

Padel Tour: Club Med leaves its villages to meet padel players. "Sport is part of Club Med's DNA ." recalled Stéphane Maquaire, Chief Executive Officer of Club Med, who launched his Padel Tour in partnership with Babolat on Friday, October 2, in the presence of the press. The group today offers more than 60 sports activities within its villages, including padel, which has been part of its offering for more than two decades. Today, there are 55 courts in 17 villages, the CEO noted. In the face of the sport's rapid growth, the group now aims to expand its presence beyond its resorts. Let's step outside its villages and meet those who already practice padel, explains Stéphane Maquaire. The objective is to establish a link with this community and, ultimately, to offer more activities and tournaments within Club Med villages. This is how the idea of the Club Med Padel Tour came into being. The event will be organized across nine European countries, with several stops in France and engagements in Asia. The competition will culminate in Marbella in March, at a village that features eight padel courts. The group relies on its partnership with Babolat, which has lasted for more than twenty years. The two companies have, in particular, developed equipment tailored for children to enable family-friendly padel. "This is a new step: Club Med moves beyond its walls, beyond its villages to engage with its current and future customers," summarizes Maquaire, who adds that the sport is experiencing strong growth worldwide, with 35 million players. In France, the number of players is also expected to reach one million. Amara Nambinga I write about tourism, culture, and emerging destinations with a Namibian perspective. Through my articles, I try to highlight the places, people, and travel stories that show how Africa and the wider world are changing.