IIT Madras alumni-founded AI video creation startup Clueso raises $10 million in funding. 17 Oct 2026 18:27 IST AI-powered video creation startup Clueso has raised $10 million in a Series A funding round led by Dharana Capital to expand its enterprise business and further develop its AI-powered video production platform. The round also saw participation from new investors Founders Future and Neotribe Ventures, alongside existing backers Y Combinator and f7 Ventures. According to Clueso, the latest investment takes its total funding to $12 million, with more than 80% of the Series A capital coming from existing investors. The startup plans to use the funding to expand its enterprise go-to-market operations, further develop its AI agents, improve video editing capabilities and strengthen integrations with business systems. What does Clueso do? Founded in 2023 by IIT Madras alumni Akash Anand, Prajwal Prakash and Neel Balar, Clueso provides an AI-powered platform that helps businesses create, edit and update videos for product marketing, customer education, employee training, onboarding and sales enablement. The startup's origins can be traced to Desklamp, a previous venture built by the founders that allowed students and academic researchers to create and share notes on PDF documents. While working on Desklamp, the founders encountered difficulties producing product demonstration videos. The process involved preparing scripts, recording footage, arranging voiceovers and editing videos, sometimes taking up to two weeks to complete. The experience led them to develop Clueso, initially focusing on simplifying the creation of product tutorials and instructional videos. The platform has since expanded to support video production across multiple business functions. Businesses can use Clueso to create videos from screen recordings, product workflows, documents and presentations. The platform combines AI-powered production tools with a browser-based editor, allowing users to review and modify the generated content. Clueso also supports the creation of written documentation, including instructional guides, alongside videos. How Clueso uses AI agents to create and update videos. Clueso is developing AI agents designed to automate different stages of video production, particularly for businesses that regularly create product demonstrations, tutorials and training materials. According to the startup, its computer agents can navigate software applications, perform workflows and capture the screen recordings required for videos. The platform can then generate scripts, AI voiceovers, motion graphics and captions, and assemble the recorded material into edited videos. Users can make further changes through Clueso's browser-based video editor, including adjustments to visuals, pacing and other production elements. The startup also offers reusable video production standards that allow businesses to define their preferred voice, visual style, branding, localisation and motion graphics. These settings are designed to help different teams maintain consistency across their videos. Another feature focuses on updating existing content when software products or business processes change. Clueso said its agents can navigate the relevant workflows again and capture updated footage, allowing businesses to refresh existing videos rather than recreate them entirely. The platform can also connect with other business systems to access product and organisational information relevant to video creation. Clueso supports the Model Context Protocol (MCP), which allows compatible AI assistants, including Claude and ChatGPT, to interact with its video production tools. Through this integration, users can direct supported AI assistants to create, edit and manage videos using Clueso. Previous funding and expansion plans. The Series A round follows Clueso's $1.4 million seed funding round, announced in April 2024. That investment was led by f7 Ventures, with participation from Y Combinator. With the latest investment, Clueso plans to expand its enterprise operations and continue developing the AI agents that support its video creation and editing platform. The startup also intends to connect its video production tools more closely with the systems businesses use to manage product and organisational information.

Clueso raises $10M Series A to build the agentic video platform for businesses. October 13, 2026 by BPM Team More than 1,000 companies already use Clueso to create videos for marketing, customer success, training, sales enablement, operations, change management and more. San Francisco, CA - October 13, 2026; Clueso, the agentic video platform for business, today announced a $10 million Series A led by Dharana Capital, with Founders Future and Neotribe Ventures joining as new investors and continued participation from Y Combinator and f7 Ventures. The round brings total funding to $12 million, with more than 80% of the new capital coming from existing investors doubling down. More than 1,000 companies already use Clueso to create videos for marketing, customer success and education, onboarding and training, and more. Customers include Atlassian, Zendesk, Gainsight, GlobalPartners, Seismic, and Ironclad among others. Teams have reported over 5x productivity gains and an 80% reduction in video production costs. "Clueso has fundamentally simplified how we produce learning videos at scale," said Garrett Marttinen, Head of Customer Learning at Atlassian. "They help us turn rough, scrappy input into polished, on-brand output, streamlining our workflows and dramatically reducing the burden of creation and maintenance for my team. Clueso has also been a genuine partner, pushing the boundaries of video creation and quickly turning our feedback into shipped product" An agentic approach to business video. While much of the recent innovation in AI video has focused on consumers and creators, business video has a different set of requirements, and hence a very different kind of platform. Clueso is building AI agents that understand a company's products, processes, brand and context, then use that knowledge to create and maintain video across the organization. The company was founded by Akash Anand, Prajwal Prakash and Neel Balar, who faced this problem first-hand at their previous company. "We originally started by helping customer-facing teams create product tutorials faster," said Akash Anand, Co-Founder and CEO of Clueso. "We quickly saw the same problem across marketing, sales, training and internal documentation. That made us realize the opportunity was much bigger. Today, Clueso acts as an AI video production team that anyone or any team in the organization can rely on, handling the work of creating, editing and maintaining videos as the business moves." "Video is one of the most effective formats enterprises use to train teams, educate customers, and sell products. However, traditional video production was never designed for enterprise volume and velocity," said Vamsi Duvvuri, Founder and Managing Partner at Dharana Capital. "With AI, video is evolving from static media files into living, context-aware assets that continuously adapt as business processes and products change. Clueso is building the infrastructure powering this shift. We are impressed by their customer obsession and speed of execution, and are excited to partner with them in their next phase of growth." Companies typically start with Clueso in one team, then quickly expand as more teams adopt it for their own video needs. Over time, Clueso becomes the centralized video creation platform across the organization. At Zendesk, Clueso is used for both internal and customer-facing content. "Clueso's agent makes it easy to automatically transform product knowledge into polished, engaging learning experiences with far less manual effort," said Kevin Gross, Senior Manager of Instructional Design at Zendesk. "It has helped us reduce production time and expand our video output." How Clueso works. Clueso's agents cover the full video workflow, from capturing footage and production to brand consistency and keeping content current. The platform can: * Capture products & workflows itself: Clueso's computer agents navigate real software, perform workflows and automatically capture the footage required for a video. * Handle production & editing end-to-end: Clueso creates scripts, voiceovers, motion graphics, captions and edits automatically, with a browser-based editor for finer control. * Keep content current. When a product or process changes, Clueso can rerun the workflow and refresh the video automatically. * Follow each company's brand. Teams can define reusable standards for voice, visual style, localization, motion graphics, music, and more, so both agents and humans create consistently on-brand content. * Connect video to the rest of the business. Integrations with other tools bring in context from other company systems, while the Clueso MCP allows AI assistants such as Claude and ChatGPT to create, edit and manage videos directly through Clueso. Looking ahead. Clueso will use the funding to scale its enterprise go-to-market, deepen the agentic layer behind its platform, expand editing capabilities, and connect video creation more tightly to the systems where product and company knowledge already lives. The long-term vision is to allow agents to handle more of the production mechanics, while people stay focused on the creative decisions. As companies move faster, the content explaining them should be able to keep up. About Clueso. Clueso is an agentic video creation platform that helps teams across an organization create high-quality video at scale. A team can start with a product workflow, document, presentation, screen recording, or simply an idea for a video. Clueso can then automate much of the production process - from understanding the context and writing the script to capturing footage, generating voiceovers and motion graphics, and editing everything into a polished video. For more please visit https://www.clueso.io/