Overview

CoCreativ's Industrial Color division provides end-to-end creative production for brands and agencies, including creative direction, still and video capture, post-production, CGI, AR/VR, and specialized e-commerce content. It operates large studios in New York and Los Angeles and delivers finished assets through an integrated pipeline that uses in-house talent and a Creators roster, plus collaborations from acquisitions like Invodo. It differentiates itself through vertical integration and scale—combining production, post-production, CGI, video, and e-commerce content under one umbrella, supported by the broader CoCreativ group (Smashbox Studios and globaledit) to manage end-to-end content creation and workflow. Its goal is to be a preferred one-stop partner for brands to ideate, produce, and launch big visual campaigns efficiently, with a steady stream of assets and a focus on content strategy and campaign execution.

Significant Headcount Growth