Industrial Color expands and extends at Rudin's 32 Avenue of the Americas. October 26, 2026 Creative production company grows footprint to 58,700 square feet, continuing its 20-year history at Rudin's iconic art deco tower in Tribeca. Rudin, a full-service real estate organization and one of New York City's largest private owners, operators and developers of first-class real estate, today announced a lease expansion and long-term extension with Industrial Color at 32 Avenue of the Americas, its iconic 27-story art deco tower in Tribeca. Industrial Color signed a 15-year renewal on its 46,638-square-foot space, which spans the entire 22nd floor and a portion of the 20th floor. As part of the agreement, the firm is also expanding by 12,125 square feet on the 20th floor, bringing its total footprint at the building to 58,763 square feet. The bicoastal creative production company, which specializes in purpose-driven creative direction, photography, video, post-production, retouching, CGI, AI, and e-commerce production for the world's most iconic brands, has been a tenant at 32 Avenue of the Americas since 2006. "There is no stronger endorsement than a tenant of two decades opting to deepen its commitment," said Robert Steinman, Senior Vice President of Office Leasing at Rudin. "Renewals like this one speak to the unparalleled value of ownership they can trust for the long term. We're proud to continue supporting Industrial Color's growth at 32 Avenue of the Americas for many years to come." Acquired by the Rudins in late 1999 from AT&T, the landmark tower is part office and part institutional grade carrier hotel, offering unparalleled levels of connectivity, resiliency and service. Originally built as a telecommunications hub known as the AT&T Long Lines Building, 32 Avenue of the Americas is one of only three highly connected facilities in New York City that boasts state-of-the-art infrastructure designed to support the needs of today's most innovative media, technology and creative companies. Rudin is undertaking a major capital improvement program at 32 Avenue of the Americas, including the creation of pre-built office suites, upgrades to the building's iconic lobby and renovations to its street-level retail. Current tenants at 32 Avenue of the Americas include Verizon Communications, Lumen Technologies, Coresite, Digital Realty and Industrious. Steinman and Craig Panzirer, Senior Vice President, Head of Office Leasing, represented Rudin in-house. Paul Ippolitto and Kyle Wainwright of Newmark represented Industrial Color. About Rudin Rudin is a full-service real estate organization, and one of New York City's largest private owners, operators and developers of best-in-class real estate. Founded in 1925 by Samuel Rudin and his siblings and now led by the third and fourth generations, Rudin is celebrating one hundred years creating and maintaining office, residential and retail properties rooted in superior customer service. Among its real estate holdings are 12 commercial office buildings containing approximately 9 million square feet of space and 19 apartment buildings comprising over four million square feet of residences. For more information about Rudin, please visit https://www.rudin.com/.

Creative production company Industrial Color launched “Creators,” a bespoke group of directors, cinematographers, photographers and designers.