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Coalmarch

Home services marketing and digital strategy

Overview

Coalmarch provides marketing services focused on the home service industry. It combines deep knowledge of home services with advanced digital strategy to help clients grow their business and meet or exceed their goals. How it works: Coalmarch builds tailored marketing plans that use digital channels (such as search, social, websites, and ads) and industry-specific know-how to attract customers, convert leads, and measure results. The team aligns strategy, creative, and analytics to drive growth and track progress toward stated goals. How it differs from competitors: The company specializes in home services, pairing sector expertise with data-driven digital marketing. This niche focus helps tailor messaging, offers, and tactics to the needs of home-service clients, aiming for clear, trackable outcomes rather than generic marketing approaches. Goal: To help home-service businesses grow their client base and revenue while consistently reaching or surpassing their stated targets.

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About Coalmarch

Simplify's Rating
Why Coalmarch is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsulting

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

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Founded

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Simplify's take

What believers are saying

  • October 2026 acquisition gives Coalmarch stronger technology, data, and capital behind its clients.
  • February 2026 ROI reporting launch strengthens retention by proving revenue, not lead volume.
  • Scorpion's November 2026 Microsoft data-integration award boosts credibility for cross-sell and upsell.

What critics are saying

  • Scorpion acquired Coalmarch on October 19, 2026, ending independent control.
  • Integration into RevenueMAX risks client churn if bespoke service quality slips in 2027.
  • PestPac and RealGreen dependency creates existential platform risk if integrations break or contracts change.

What makes Coalmarch unique

  • Since 2004, Coalmarch specialized in pest control and lawn-care marketing.
  • Performance Insights ties PestPac and RealGreen leads to closed sales and revenue.
  • Its service model combines industry-specific agency expertise with productized ROI reporting.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Unlimited Paid Time Off
  • Paid Vacation
  • Paid Holidays
  • Hybrid Work Options
  • Performance Bonus
  • Professional Development Budget

Company News

PCT
Oct 19th, 2026
Scorpion acquires pest and lawn care marketing agency Coalmarch

Scorpion has acquired Coalmarch Marketing, a Raleigh, North Carolina-based digital marketing agency that has served the pest control and lawn care industries since 2004. The Salt Lake City company said the deal deepens its investment in pest control, lawn care, and landscape marketing. Coalmarch's team, client relationships, and more than two decades of experience join Scorpion. Clients keep the high-touch, industry-specific service they know, with more technology, data, and resources behind it. "We don't want to change what's already working," said Trey Pelz, Scorpion's general manager of pest. "We want to build on it and put more behind it." Coalmarch chief executive officer Jeff Davis said Scorpion shares Coalmarch's commitment to client growth, now backed by greater technology and investment.

TMCnet
Oct 19th, 2026
Scorpion deepens its investment in pest control and lawn care, acquires Coalmarch Marketing

Scorpion deepens its investment in pest control and lawn care, acquires Coalmarch Marketing TMCnet News [October 19, 2026] | / | Scorpion deepens its investment in pest control and lawn care, acquires Coalmarch Marketing Coalmarch's team, client relationships, and pest and lawn care expertise join Scorpion, gaining more technology, data, and resources for Coalmarch clients SALT LAKE CITY, Oct. 19, 2026 /PRNewswire/ - Scorpion, the leading provider of digital marketing and technology solutions for local businesses, today announced it has acquired Coalmarch Marketing, a Raleigh, North Carolina-based digital marketing agency dedicated to the pest control and lawn care industries since 2004. The move deepens Scorpion's investment in pest control, lawn care, and landscape marketing, bringing Coalmarch's team, its client relationships, and more than two decades of experience to Scorpion. "This is really about two great teams coming together," said Trey Pelz, Scorpion's General Manager of Pest. "Coalmarch has built something special: great people, strong relationships, and a team that truly understands this industry. We don't want to change what's already working. We want to build on it and put more behnd it. There's no technology that can replace a great relationship, but we can give it more tools, better data, and more resources to help these businesses grow. That's really what this is about: keeping what works, and giving it more." "We're entering one of the most interesting periods marketing has ever seen, and we're investing heavily in the technology and data behind it," Pelz said. "Coalmarch's clients keep the high-touch, industry-specific experience they already know, now with even more behind it." Jeff Davis, CEO of Coalmarch, shares that view. "I've gotten to know Trey and the Scorpion team well, and I've seen firsthand how they operate," said Davis. "They share the same commitment to client growth that we've built Coalmarch on, now backed by a level of technology and investment that makes what we've built even stronger." Coalmarch clients now gain access to RevenueMAX, Scorpion's AI-powered solution built to turn marketing into measurable revenue, not just leads. "Welcoming Coalmarch to Scorpion is another intentional step in our M&A strategy," said Kirby Oscar, SVP of Corporate Development at Scorpion. "This investment deepens our vertical commitment and supports a key pillar in our long-term growth plans. Coalmarch's team has built an impressive business that has helped the pest, lawn, and landscaping industries grow, and we're looking forward to accelerating that growth." Respectively, Scorpion and Coalmarch bring more than two decades of pest and lawn-specific marketing experience under one team. About Scorpion Scorpion is the leader in helping local businesses find their most valuable clients through digital marketing solutions. With technology focused on driving revenue at every step of the client journey, Scorpion is pushing the industry forward past a focus on leads, and toward a focus on what truly matters, revenue growth. Backed by award-winning AI, unmatched data, and more than 25 years of marketing expertise, Scorpion wins local businesses more customers, more revenue, and most importantly, better ROI. With Scorpion, there's no guesswork, only growth. To learn more, visit Scorpion.co. About Coalmarch Coalmarch is a digital marketing agency dedicated exclusively to the pest control and lawn care industries. Founded in 2004 and based in Raleigh, North Carolina, Coalmarch has spent more than 20 years helping pest and lawn care businesses grow through SEO, paid search, website development, and marketing built specifically for how these companies operate in the field. Coalmarch is now part of Scorpion. Learn more at Coalmarch.com. Media Contact Scorpion Public Relations [email protected] View original content to download multimedia:https://www.prnewswire.com/news-releases/scorpion-deepens-its-investment-in-pest-control-and-lawn-care-acquires-coalmarch-marketing-302912687.html SOURCE Scorpion [ Back To TMCnet.com's Homepage] |

PCT
Feb 9th, 2026
Coalmarch Marketing Launches ROI Reporting Integration for PestPac Users

Coalmarch Marketing launches ROI Reporting integration for PestPac users. Published February 09, 2026 RALEIGH, N.C. - Coalmarch Marketing announced the launch of a new return on investment reporting capability for pest control operators using PestPac, allowing companies to connect digital marketing activity directly to closed sales and revenue data. The technology is available nationwide and is included at no additional cost for operators using Coalmarch's marketing services. Coalmarch said the update integrates marketing data such as phone calls and form submissions with sales outcomes recorded in PestPac. By tying marketing performance to booked and closed jobs, the system is designed to give operators clearer insight into the financial impact of their marketing investment. "Pest control owners don't run their businesses on leads - they run them on closed sales," said Jeff Davis, CEO and owner of Coalmarch Marketing. "This reporting allows owners to evaluate marketing performance using the same data they rely on to manage their business." The company said many pest control companies continue to measure marketing success through metrics like lead volume or cost per lead, which often fail to show true return on investment. Coalmarch's ROI Reporting is intended to bridge that gap by aligning marketing activity with actual sales results inside PestPac. "Our focus was on visibility after the first call or form submission," said Christin Nein, vice president of product management at Coalmarch. "Connecting marketing data to closed sales helps operators make more informed decisions about where to invest." Coalmarch said it is currently the only digital marketing company in the pest control industry offering closed-loop ROI reporting tied directly to PestPac sales data at scale across a national client base. The ROI Reporting integration is available now to PestPac users nationwide. Want more? Enter your email to receive our newsletters.

Lawn & Landscape
Apr 11th, 2025
Coalmarch transitions to private ownership

To kick off this new chapter, Coalmarch is launching a webinar series designed to help lawn care and landscaping professionals.

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