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Overview
Coates Group provides digital signage and customer experience solutions for the QSR industry. Its offering covers digital menu boards, self-service kiosks, and content management systems along with hardware, software, installation, and ongoing support. The system uses displays and kiosks tied to a content management platform to schedule and display menus and content across multiple locations, with devices managed centrally. It differentiates by delivering end-to-end, field-ready solutions for a range of QSR brands rather than just selling components, with a goal to improve customer experience and drive sales.
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Simplify's take
What believers are saying
- Coates updated its site on August 25, 2026, emphasizing AI-driven drive-thru experiences.
- McDonald’s ANZ used Coates at 800-plus locations and 1,000-plus storefronts.
- Digital Signage Today listed Coates among 2026 top digital signage software providers.
What critics are saying
- McDonald’s five-year CMS agreement expires in 2027, threatening a huge revenue pillar.
- Acrelec still competes for hardware on the same McDonald’s program.
- Samsung and signageOS transitions commoditize Switchboard, squeezing margins and renewal leverage.
What makes Coates Group unique
- Switchboard™ CMS is McDonald’s sole global content platform, standardizing 50 markets.
- Coates bundles hardware, software, installation, and support for QSR rollouts.
- Coates has 60 years in signage and restaurant deployments, reducing rollout risk.
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