Coframe

Coframe

Automates conversion-rate optimization via multimodal AI

Overview

Coframe provides an AI platform that improves user experiences on websites and apps. It uses multimodal AI models to understand how users interact and what businesses want to achieve, then automatically and continuously optimizes the user interface to boost conversions without traditional A/B tests. The product works by analyzing user behavior and business goals to make real-time UI adjustments that align with performance targets. Unlike many competitors that rely on manual experiments, Coframe focuses on automated, ongoing conversion rate optimization driven by AI insights. The company's goal is to help online businesses increase engagement and sales by streamlining UI optimization and removing the need for manual testing.

About Coframe

Simplify's Rating
Why Coframe is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

11-50

Company Stage

Seed

Total Funding

$9.3M

Headquarters

Burlingame, California

Founded

2023

Simplify Jobs

Simplify's Take

What believers are saying

  • Founder Josh Payne scales expertise from $2B Autograph with Tom Brady.
  • Acquired HaystacksAI; Bo Mohazzabi from Optimizely leads GTM expansion.
  • Generated $150M revenue for Replit and Dropbox with 100% QoQ growth.

What critics are saying

  • OpenAI API changes force platform rewrites within 12-24 months.
  • Optimizely and Amplitude commoditize autonomous agents in 12-18 months.
  • EU AI Act mandates compliance overhauls for high-risk classification in 2026.

What makes Coframe unique

  • Coframe's living interfaces autonomously evolve UIs using multimodal AI models.
  • Multi-agent system handles ideation, design, engineering, QA, and analysis.
  • Generative UI with OpenAI fine-tuned GPT-4o generates brand-aligned code.

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Funding

Total Funding

$9.3M

Above

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$9.3M
Coframe

Benefits

Unlimited Paid Time Off

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Gym Membership

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-3%

2 year growth

-3%
Ironton Tribune
Mar 4th, 2026
Coframe acquires HaystacksAI, appoints CEO Bo Mohazzabi as VP of go-to-market

Coframe has acquired HaystacksAI, an AI-powered growth and sales intelligence startup, appointing its founder and CEO Bo Mohazzabi as Vice President of Go-To-Market. Mohazzabi will lead sales, growth and customer strategy whilst helping shape the product roadmap. Founded by AI researcher Josh Payne, Coframe has partnered with OpenAI to develop self-optimising digital experiences. Its multi-agent system autonomously handles experimentation and personalisation processes, including ideation, design, engineering, quality assurance and analysis. Mohazzabi previously worked at Optimizely and Amplitude, helping enterprises adopt A/B testing and behavioural analytics. At HaystacksAI, he built an AI product using large language models for intent intelligence and technical outreach. Coframe reports over 100% quarter-over-quarter growth and has generated over $150 million in incremental revenue for customers including Replit and Dropbox.

PR Newswire
Mar 4th, 2026
Coframe Acquires HaystacksAI and Appoints CEO Bo Mohazzabi as VP of GTM to Accelerate its AI Growth Agent

/PRNewswire/ -- Coframe today announced it has acquired HaystacksAI, an AI-powered growth and sales intelligence startup. As part of the acquisition,...

Alumni Ventures
Aug 19th, 2022
One of the Most Active Venture Firms in the US - Alumni Ventures

Our venture capital portfolio is fueled by our network: a community of experts, innovators, and investors who come together to build great companies.

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