C

Coframe

AI-powered experimentation platform for website optimization

Overview

Coframe builds an AI-powered platform that plugs into a company’s website or ad campaigns and uses a team of AI agents to ideate, build, launch, and analyze experiments that personalize experiences. It runs on Coframe’s proprietary user-behavior model, with experiments feeding back to improve future tests, and offers AI conversion optimization, AI-generated landing pages, ad-to-landing-page optimization, and AEO/SEO tools. Unlike single-method CRO tools, Coframe coordinates multiple AI agents across strategy, design, engineering, QA, and analytics within one platform, and collaborates with partners like OpenAI to enhance UI code and ads. Its goal is to let growth teams rapidly boost conversions and revenue by turning continuous experimentation into a scalable, automated process.

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About Coframe

Simplify's Rating
Why Coframe is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareAI & Machine Learning

Company Size

51-200

Company Stage

Series A

Total Funding

$34.3M

Headquarters

San Francisco, CA

Founded

2023

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Simplify's take

What believers are saying

  • On November 9, 2026, Coframe raised $35 million from Khosla and Hanabi.
  • Coframe claims $300 million incremental revenue and 20% average conversion gains.
  • March 2026 acquisition of HaystacksAI added GTM intelligence and boosted commercial execution.

What critics are saying

  • Coframe's revenue and conversion claims remain self-reported; independent validation is absent.
  • Optimizely, Adobe, and VWO can copy AI CRO workflows and undercut pricing fast.
  • Google, OpenAI, and browser vendors can commoditize agentic optimization, erasing Coframe's moat by 2028.

What makes Coframe unique

  • Coframe's multi-agent system replaces CRO teams with strategy, design, engineering, QA, and analytics.
  • Its proprietary user-behavior transformer compounds experiment learnings across pages and campaigns.
  • OpenAI collaboration and enterprise logos like Dropbox, Block, and Replit validate product-market fit.

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Funding

Total Funding

$34.3M

Above

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
$15M
$25M
$30M

Benefits

  • Unlimited Paid Time Off
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Gym Membership

Growth & Insights and Company News

6 month growth

-3%

1 year growth

0%

2 year growth

-2%
PR Newswire
Nov 9th, 2026
Coframe raises $35M to build self-improving "living internet" websites

Coframe, a San Francisco startup whose AI builds websites, landing pages and ads that test and improve themselves, has raised $35 million in total funding. The round includes a $25 million Series A co-led by Khosla Ventures and Hanabi Capital, with participation from leaders at OpenAI, Anthropic, and Google DeepMind. Founder and chief executive Josh Payne calls the vision "the living internet." Coframe's AI agents generate, test and deploy hundreds of page and ad variations in minutes, personalising what each visitor sees. The company says it has generated more than $300 million in incremental revenue for customers, including Dropbox, Replit, and Cash App. Conversion rates have improved by more than 20% on average across its customer base. Apps and email are next on the roadmap.

Business Insider
Nov 9th, 2026
Khosla backs Coframe's $25M Series A to replace static websites with AI-tailored pages

Coframe, a startup that uses AI to tailor websites to each visitor, has raised a $25 million Series A co-led by Khosla Ventures and Hanabi Capital. The round brings its total funding to $35 million. The valuation was not disclosed. Founded in 2023 by AI researcher Josh Payne, Coframe aims to turn static sites into what it calls the "living internet." Khosla Ventures also backed the seed round. Vinod Khosla said AI has enabled "extreme customization" and that writing code for every page is too slow and costly. Coframe says it has generated more than $300 million in incremental revenue for customers, including Dropbox, Block, and Sur La Table. It says conversion rates rose 158% at Dropbox, 410% at Replit, and 60% at Cash App.

Ironton Tribune
Mar 4th, 2026
Coframe acquires HaystacksAI, appoints CEO Bo Mohazzabi as VP of go-to-market

Coframe has acquired HaystacksAI, an AI-powered growth and sales intelligence startup, appointing its founder and CEO Bo Mohazzabi as Vice President of Go-To-Market. Mohazzabi will lead sales, growth and customer strategy whilst helping shape the product roadmap. Founded by AI researcher Josh Payne, Coframe has partnered with OpenAI to develop self-optimising digital experiences. Its multi-agent system autonomously handles experimentation and personalisation processes, including ideation, design, engineering, quality assurance and analysis. Mohazzabi previously worked at Optimizely and Amplitude, helping enterprises adopt A/B testing and behavioural analytics. At HaystacksAI, he built an AI product using large language models for intent intelligence and technical outreach. Coframe reports over 100% quarter-over-quarter growth and has generated over $150 million in incremental revenue for customers including Replit and Dropbox.

PR Newswire
Mar 4th, 2026
Coframe Acquires HaystacksAI and Appoints CEO Bo Mohazzabi as VP of GTM to Accelerate its AI Growth Agent

/PRNewswire/ -- Coframe today announced it has acquired HaystacksAI, an AI-powered growth and sales intelligence startup. As part of the acquisition,...

AV
Aug 19th, 2022
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