Coldwell Banker

Coldwell Banker

Nationwide real estate brokerage with agents

Overview

Coldwell Banker Real Estate LLC helps people buy and sell homes through a network of knowledgeable real estate agents. It offers property listings and access to professional agents 24/7 via coldwellbanker.com and other channels. Agents guide clients through every step of the real estate process, from initial search to closing and post-sale support. The company differentiates itself by being the nation’s oldest real estate firm, with a long-standing commitment to professionalism and customer service. Its goal is to help families achieve homeownership by providing trusted, experienced guidance and a wide-reaching, accessible platform for property information and agent support.

About Coldwell Banker

Simplify's Rating
Why Coldwell Banker is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Real Estate

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

Fayetteville, Arkansas

Founded

1906

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Simplify's Take

What believers are saying

  • Coldwell Banker Greece launched May 12, 2026, opening Southern Europe and affluent buyer pipelines.
  • The January 2026 CIH merger unlocks Compass technology access and cross-brand referral economics.
  • August 2026 Arizona Housing Fund sponsorship strengthens local goodwill and agent recruitment narratives.

What critics are saying

  • Coldwell Banker Warburg folded into Compass in July 2026, signaling franchise instability in core markets.
  • The 2024 Minnesota RICO suit still implicates Coldwell Banker Realty, escalating reputational and legal exposure.
  • CIH still lacks a firm technology rollout timeline, delaying promised platform benefits for agents.

What makes Coldwell Banker unique

  • Coldwell Banker’s 2026 CIH merger keeps brands independent while sharing broader technology and capital.
  • Its 93,000-agent network spans 50 countries, giving recruiters global referrals and luxury exposure.
  • Lindsay Listanski’s 2026 CMO consolidation unifies brand, brokerage, and commercial marketing across the system.

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Benefits

Flexible Work Hours

Company News

More than the Curve
Sep 18th, 2026
Conshy Book Swap on October 7th at Leeland Mansion.

Conshy Book Swap on October 7th at Leeland Mansion. September 18th, 2026 | By Kevin Tierney Sponsored Content Noele Stinson of Coldwell Banker Realty, Janene Dugan of Aaron Abstract Company, and Mackenzie Straub-Wallace of Loans by MSW, are hosting the Conshy Book Swap on October 7th from 5:00 p.m. to 7:30 p.m. at Leeland Mansion. The public is invited to bring a gently used book to swap for a new-to-you favorite. Enjoy light bites, bubbly, and a chance to spend an evening out with friends. RSVP by October 3rd through this link.

HousingWire
Sep 10th, 2026
Lindsay Listanski named CMO at Coldwell Banker Real Estate.

Lindsay Listanski named CMO at Coldwell Banker Real Estate. Move consolidates brand, brokerage, and commercial marketing under 1 leader across company-owned and franchise operations Article Summary. Coldwell Banker Real Estate promoted Lindsay Listanski to chief marketing officer. The company is consolidating brand, brokerage, and commercial marketing teams to support a more integrated strategy across its company-owned operations and franchise network. AI Summary Lindsay Listanski has been promoted to chief marketing officer of Coldwell Banker Real Estate, the company announced on Wednesday. The company said this move unites the brokerage's brand, brokerage and commercial marketing teams under a single leadership structure. Coldwell Banker said this structure is designed to create a more integrated marketing strategy across its company-owned operations and franchise network. Listanski, who has spent more than 15 years with the Coldwell Banker brand, will oversee national brand marketing, Coldwell Banker Realty marketing and Coldwell Banker Commercial marketing in the expanded role. She previously led what the company describes as the largest field marketing organization in the industry, after holding leadership positions across social media, public relations, communications and field marketing. She also has longstanding ties to the brokerage's network. Her father served as a Coldwell Banker manager and her mother built her career as a Coldwell Banker real estate agent, giving Listanski direct exposure to the company's agent and brokerage businesses. Under her leadership, Coldwell Banker has launched and scaled multiple marketing initiatives, including Home Platform, Compass International Holdings' proprietary technology platform, which the company said will be available to its franchise network next year. As part of the leadership changes, Brandon Newman will continue to oversee the brand's visual standards, national advertising execution and Global Luxury program. He will report directly to Listanski, a reporting structure Coldwell Banker said is intended to better connect national brand strategy with local market execution and ensure that premium marketing assets are delivered more consistently to agents and teams. Coldwell Banker said the combined marketing organization will focus on accelerating innovation, strengthening the company's brand presence and delivering greater value to its network of affiliated companies and agents.

HousingWire
Sep 9th, 2026
Berkshire Hathaway HomeServices adds Nevada leadership.

Berkshire Hathaway HomeServices adds Nevada leadership. Hagan spent nearly 15 years with Coldwell Banker Realty in Illinois Article Summary. Cheri Hagan, a nearly 15-year real estate veteran and former Coldwell Banker manager, was named manager of Berkshire Hathaway HomeServices Nevada Properties' St. Rose office. She will focus on agent engagement, retention, and community-building. The firm operates 24 offices with 2,700 agents, completing $4.7 billion in 2025 sales. AI Summary Berkshire Hathaway HomeServices Nevada Properties has appointed Cheri Hagan as manager of its St. Rose office, bringing nearly 15 years of real estate experience and a background in management, marketing and agent development to the leadership team. In her new role, Hagan will work with the St. Rose leadership team to support agents throughout their careers, with an emphasis on engagement, retention and strengthening the office community. "Cheri understands that a strong brokerage starts with creating an environment where agents feel supported and connected," said Troy Reierson, CEO of Berkshire Hathaway HomeServices Nevada, Arizona and California Properties. "Her experience as both a successful agent and leader gives her a valuable perspective as she works to strengthen our St. Rose office and help agents grow their businesses." Hagan spent nearly 15 years with Coldwell Banker Realty in Illinois. During that time, she spent more than a decade as a top-producing real estate professional before moving into brokerage management. Most recently, Hagan served as an assistant branch vice president, where she focused on mentoring, coaching and helping agents build their businesses. "I know firsthand what it takes to build a successful real estate career, and I want our agents to know that if they are willing to put in the work, I am here to coach, mentor and help them succeed," Hagan said. "I also want to bring agents together and create an office environment where people want to come in, connect and learn from one another." Hagan is currently working toward obtaining her Nevada real estate license and becoming more involved in the Las Vegas real estate community, leaders said. Berkshire Hathaway HomeServices Nevada operates alongside Berkshire Hathaway HomeServices California Properties and Berkshire Hathaway HomeServices Arizona Properties.

The Business Research Company
Aug 26th, 2026
Susie McCollom launches new website, elevating the web experience for South Orange County's Luxury Real Estate clientele.

Susie McCollom launches new website, elevating the web experience for South Orange County's Luxury Real Estate clientele. South Orange County luxury real estate advisor Susie McCollom launches redesigned susiere.com for coastal buyers and sellers. Every client deserves an exceptional experience built around their real estate goals - now my website reflects that same philosophy from the first visit," - Susie Mccollom NEWPORT BEACH, CA, UNITED STATES, August 26, 2026 / EINPresswire.com / - Susie McCollom, a Newport Beach-based luxury real estate advisor affiliated with Coldwell Banker Realty's Global Luxury program, today announced the launch of her newly redesigned website, susiere.com. The site replaces McCollom's previous web presence with a refined, faster, and more focused resource for buyers and sellers across South Orange County's coastal communities - one designed to reflect the same exceptional, concierge-level standard of service she brings to every client relationship. McCollom, who is Institute for Luxury Home Marketing (ILHM) certified and holds California real estate license CalRE #01944795, brings 10 years of dedicated real estate experience to how she represents high-end coastal property, along with decades of experience serving discerning and luxury clientele. The new site focuses on her core service areas - Laguna Beach, Newport Beach, Corona del Mar, Dana Point, San Clemente, Laguna Niguel, and San Juan Capistrano - with dedicated, locally-researched guides to each community. "I wanted a website that does what I do for every client: answer the real questions directly, with genuine local insight, rather than hide behind a generic template," said McCollom. "Every buyer and seller I work with deserves an exceptional, collaborative experience built around their individual real estate goals - and now my website reflects that same philosophy from the very first visit." Rather than a template real estate site, susiere.com was built from the ground up around direct, plain-language answers to the questions buyers and sellers most often ask - what a neighborhood is known for, who typically buys there, what school district serves it, and how to navigate a competitive Orange County market. The result is a resource organized so both prospective clientele and AI research tools like ChatGPT, Perplexity, and Google's AI features can find and cite accurate, up-to-date information about McCollom's exceptional service and deep local expertise. The site was built on a lightweight, independently hosted architecture (the Astro web framework, hosted on Cloudflare) rather than a recurring-fee real estate website platform - a deliberate choice to keep the site fast, secure, and cost-efficient to maintain over the long run. The build prioritized genuine content depth over visual flash: every neighborhood page is backed by verified, sourced information rather than generic filler, and the site ships with the technical groundwork - structured data, a full sitemap, and explicit AI-crawler permissions - that helps both traditional search engines and newer AI-powered search tools understand and surface the site accurately. For Susie, the new site is an extension of a broader philosophy: that every real estate journey deserves a thoughtful, collaborative partnership tailored to the client's individual goals, backed by deep market knowledge and an unwavering commitment to exceptional service. As a native Californian and lifelong resident of Orange County, McCollom knows the communities, neighborhoods, and properties intimately - an understanding that allows her to identify and target the specific coastal communities best suited to each client's unique needs and lifestyle. Susie works out of Coldwell Banker Realty's Newport Beach office at: 840 Newport Center Drive, Suite 100. She can be reached at [email protected] or (949) 306-1405. The website was designed and built by WebbROI, an web design agency that builds fast, structured, answer-ready websites and helps businesses improve AEO and get cited by AI tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews. Susie McCollom Coldwell Banker Luxury Real Estate +1 949-306-1405 email us here Visit us on social media: LinkedIn Instagram YouTube Susie Mccollom Properties Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Agent Publishing
Aug 21st, 2026
Coldwell Banker Charity Tennis Classic to benefit Arizona Housing Fund.

Coldwell Banker Charity Tennis Classic to benefit Arizona Housing Fund. by Emily Marek August 21, 2026 All proceeds from Coldwell Banker's Charity Tennis Classic will benefit the Arizona Housing Fund. (Image courtesy of Coldwell Banker) Coldwell Banker Realty will host its inaugural Charity Tennis Classic at the Phoenix Tennis Center on Nov. 14, with proceeds benefiting the Arizona Housing Fund. The event will feature men's and women's doubles tournaments. Registration is $100 per player, but additional donations are welcome. Furthermore, an anonymous donor has pledged to match all charitable donations dollar-for-dollar. Tournament director Buzz Carr said the goal is to raise $10,000 - thereby generating $20,000 for AZHF. "Every home begins with the opportunity for safe, stable housing," Carr said in a press release. "This tournament is an opportunity to come together, enjoy a day of friendly competition and make a meaningful difference for individuals and families across our state. Knowing that every dollar donated will be matched makes this opportunity even more exciting." Since its founding, AZHF has raised $1.9 million for 11 housing-related nonprofits across the state. "It's an honor to be named the designated recipient for this fundraiser," said AZHF Founder Howard Epstein. "The real estate community is filled with big-hearted people who continue to show their support for the Arizona Housing Fund. Together we are making a difference by funding more housing projects to help reduce homelessness for so many in need."

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