C

Coldwell Banker

Nationwide real estate brokerage with agents

Overview

Coldwell Banker Real Estate LLC helps people buy and sell homes through a network of knowledgeable real estate agents. It offers property listings and access to professional agents 24/7 via coldwellbanker.com and other channels. Agents guide clients through every step of the real estate process, from initial search to closing and post-sale support. The company differentiates itself by being the nation’s oldest real estate firm, with a long-standing commitment to professionalism and customer service. Its goal is to help families achieve homeownership by providing trusted, experienced guidance and a wide-reaching, accessible platform for property information and agent support.

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About Coldwell Banker

Simplify's Rating
Why Coldwell Banker is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Real Estate

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

Fayetteville, AR

Founded

1906

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Simplify's take

What believers are saying

  • Rebecca Thomson took professional development in October 2026, pushing AI adoption across agents.
  • Lindsay Listanski became CMO in September 2026, sharpening unified marketing across channels.
  • Coldwell Banker celebrated 120 years and expanded into Greece and Seoul in 2026.

What critics are saying

  • Compass' January 2026 Anywhere acquisition put Coldwell Banker inside a larger competitor's portfolio.
  • Coldwell Banker lost California market share to Compass in Calabasas and San Marino in 2026.
  • If Compass prioritizes private listings, Coldwell Banker becomes a legacy wrapper with shrinking agent loyalty.

What makes Coldwell Banker unique

  • Coldwell Banker spans 120 years, giving agents instant consumer recognition and referral trust.
  • Its Global Luxury, Commercial, and Realty network unifies brand, brokerage, and franchise distribution.
  • Home Platform and integrated marketing tie agents to Compass International Holdings' technology stack.

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Benefits

  • Flexible Work Hours

Company News

Black Press Media
Oct 29th, 2026
B.C. realtor nearing 44 million views from Google photography days.

B.C. realtor nearing 44 million views from Google photography days. Published 9:48 am Thursday, October 29, 2026 Vernon Google photographer Sean Phillips' most popular photo, of Swan Lake Motors, which has passed 1.4 million views. (Sean Phillips) | Getting your Trinity Audio player ready... | When people are looking into locations, they like to get the lay of the land. Thanks to Sean Phillips and his camerawork, they're able to with a few clicks on the internet. Now a realtor in Vernon, Phillips spent eight years as a Google trusted photographer, photographing hundreds of B.C. resorts, attractions and businesses and creating Google Street View virtual tours that let people step inside online. Phillips is now nearing a significant milestone: his roughly 7,700 photos have been viewed a combined 43,995,344 times as of Tuesday, Oct. 27. One photo alone, of Swan Lake Motors in Vernon, has passed 1.4 million views, according to a milestone notice Google sent him in September. The photo is dated Sept. 3, 2017, and it was one of the first locations Phillips photographed in the Okanagan. Another photo, of JC Bradley Jewellers, has passed 100,000 views and was still drawing more than 1,000 views a week in September. "I never set out to rack up views. I just wanted people to see how good these places looked before they got here. Every one of those views is someone checking out a local business or planning a visit to the Okanagan," said Phillips. Phillips also filmed for chambers of commerce and city tourism departments, building virtual city galleries where the public could browse a city's businesses, attractions and services by category. His projects included Virtual Vancouver, Virtual Vegas and Virtual White Rock, along with Virtual Big White - a walking virtual tour of every store and attraction at Big White Ski Resort. Phillips is now a real estate agent with Coldwell Banker Executives Realty in Vernon. A programmer by background, he has put his mapping know-how into free online tools for the community, including a hill-aware walking and e-biking rating for homes and a tool that shows the listing details for the for-sale sign people are parked beside. "Choosing where to live is about a lot more than the house. The tools are free for everyone, whether you're buying or not," he said.

Houston Agent Magazine
Oct 14th, 2026
Coldwell Banker promotes Rebecca Thomson to VP of professional development.

Coldwell Banker promotes Rebecca Thomson to VP of professional development. by Jacqui Mueller October 14, 2026 Beyond her corporate role, Thomson is a recognized thought leader, frequently featured as a speaker on leadership, innovation and business growth. Coldwell Banker has promoted Rebecca Thomson to vice president of professional development, where she will oversee agent development and success across the United States. In her previous role as regional vice president, Thomson was responsible for more than 2,000 agents in Chicago and Milwaukee. She led strategic growth initiatives and developed programs to drive agent productivity, streamline operations and foster sustainable growth. Beyond her corporate role, Thomson is a recognized thought leader, frequently featured as a speaker on leadership, innovation and business growth. She also mentors tech startups through Second Century Ventures' REACH accelerator program. Thomson is a past president of both the Chicago Association of REALTORS(R) and Women's Council of REALTORS(R) Chicago. She holds an MBA from the University of Chicago Booth School of Business. Her accolades include recognition on T3 Sixty's 2024 Watchlist, RISMedia's 2023 Newsmakers list and REALTOR(R) Magazine's '30 Under 30.

Linc, Inc.
Oct 13th, 2026
Coldwell Banker hosts 11th annual Sharing God's Love BBQ fundraiser.

Coldwell Banker hosts 11th annual Sharing God's Love BBQ fundraiser. On: October 13, 2026 Coldwell Banker's Irmo/Lake Murray office hosted the 11th annual Sharing God's Love BBQ Fundraiser on Tuesday, Oct. 6, at 7464 Woodrow St. in Irmo. The event featured pulled pork barbecue with all the fixings in exchange for donations to Sharing God's Love. Guests could enjoy their meals at the office or use the convenient drive-thru. "It's a labor of love putting this on each year," said Zeke Riddle of Coldwell Banker. The annual fundraiser continues to grow, according to Sheri Selke, director of Sharing God's Love. "This means so much to us," Selke said. "Each year it seems to grow bigger and better." Sharing God's Love is a local cooperative ministry that assists individuals and families facing emergencies involving basic living needs. The ministry is located at 147 Friarsgate Blvd. in Irmo and can be reached at 803-732-3188.

More than the Curve
Sep 18th, 2026
Conshy Book Swap on October 7th at Leeland Mansion.

Conshy Book Swap on October 7th at Leeland Mansion. September 18th, 2026 | By Kevin Tierney Sponsored Content Noele Stinson of Coldwell Banker Realty, Janene Dugan of Aaron Abstract Company, and Mackenzie Straub-Wallace of Loans by MSW, are hosting the Conshy Book Swap on October 7th from 5:00 p.m. to 7:30 p.m. at Leeland Mansion. The public is invited to bring a gently used book to swap for a new-to-you favorite. Enjoy light bites, bubbly, and a chance to spend an evening out with friends. RSVP by October 3rd through this link.

HousingWire
Sep 10th, 2026
Lindsay Listanski named CMO at Coldwell Banker Real Estate.

Lindsay Listanski named CMO at Coldwell Banker Real Estate. Move consolidates brand, brokerage, and commercial marketing under 1 leader across company-owned and franchise operations Article Summary. Coldwell Banker Real Estate promoted Lindsay Listanski to chief marketing officer. The company is consolidating brand, brokerage, and commercial marketing teams to support a more integrated strategy across its company-owned operations and franchise network. AI Summary Lindsay Listanski has been promoted to chief marketing officer of Coldwell Banker Real Estate, the company announced on Wednesday. The company said this move unites the brokerage's brand, brokerage and commercial marketing teams under a single leadership structure. Coldwell Banker said this structure is designed to create a more integrated marketing strategy across its company-owned operations and franchise network. Listanski, who has spent more than 15 years with the Coldwell Banker brand, will oversee national brand marketing, Coldwell Banker Realty marketing and Coldwell Banker Commercial marketing in the expanded role. She previously led what the company describes as the largest field marketing organization in the industry, after holding leadership positions across social media, public relations, communications and field marketing. She also has longstanding ties to the brokerage's network. Her father served as a Coldwell Banker manager and her mother built her career as a Coldwell Banker real estate agent, giving Listanski direct exposure to the company's agent and brokerage businesses. Under her leadership, Coldwell Banker has launched and scaled multiple marketing initiatives, including Home Platform, Compass International Holdings' proprietary technology platform, which the company said will be available to its franchise network next year. As part of the leadership changes, Brandon Newman will continue to oversee the brand's visual standards, national advertising execution and Global Luxury program. He will report directly to Listanski, a reporting structure Coldwell Banker said is intended to better connect national brand strategy with local market execution and ensure that premium marketing assets are delivered more consistently to agents and teams. Coldwell Banker said the combined marketing organization will focus on accelerating innovation, strengthening the company's brand presence and delivering greater value to its network of affiliated companies and agents.

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