Color

Color

Provides genetic testing and health screenings

About Color

Simplify's Rating
Why Color is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Healthcare

Company Size

501-1,000

Company Stage

Series E

Total Funding

$454M

Headquarters

Burlingame, California

Founded

2014

Overview

Color provides genetic testing and health screening services aimed at making healthcare more accessible and affordable. The company offers a variety of tests, including those for COVID-19, which help individuals learn about their genetic risks for different health conditions. Consumers can purchase testing kits directly from Color's website, while healthcare providers can order them for their patients. Additionally, Color collaborates with employers to create personalized health programs that enhance employee wellness and productivity. A key aspect of Color's service is its commitment to protecting personal health information and offering genetic counseling to help individuals interpret their results. Unlike many competitors, Color focuses on preventive healthcare and provides a comprehensive approach that includes both testing and health program subscriptions.

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Simplify's Take

What believers are saying

  • Growing demand for at-home health testing kits in underserved areas.
  • AI integration in healthcare boosts Color's cancer screening capabilities.
  • Rising cancer rates increase demand for preventive health programs and genetic testing.

What critics are saying

  • Increased competition from AI-driven healthcare solutions threatens market share.
  • Rising healthcare costs may strain partnerships with employers and providers.
  • Ethical concerns over AI use in handling sensitive genetic data.

What makes Color unique

  • Color offers comprehensive healthcare delivery from genomics to COVID-19 testing.
  • The company emphasizes equitable, accessible healthcare programs for diverse populations.
  • Color integrates AI in cancer screening, enhancing early detection and treatment.

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Funding

Total Funding

$454M

Above

Industry Average

Funded Over

5 Rounds

Notable Investors:
Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Meet Average

Industry standards

$100M
$245M
Stripe
$250M
Reddit
$1250M
Epic Games
$1500M
Airbnb

Benefits

Competitive salary

Comprehensive medical, dental, vision, life, and disability benefits. Including employer HSA contributions.

401(k) match

Monthly lunch, phone, and wifi stipend for remote employees

Generous vacation policy, paid holidays and company-wide recharge days

Monthly stipend to spend on your well being

Equal paid parental leave for birthing and non-birthing parents

Four complementary clinical-grade genetic testing kits for you and your family

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-2%
All About AI
Feb 28th, 2025
OpenAI Joins Forces with UCSF to Revolutionize AI-Powered Cancer Screening!

OpenAI is collaborating with UCSF and Color Health to develop an AI-powered copilot for cancer screenings, aiming to enhance early detection.

Hit Consultant
Feb 5th, 2025
Color Health Report Reveals Gaps In Employer Cancer Benefits

What You Should Know:– Color Health, a provider of precision health solutions released its second annual Employer Insights Report, revealing a disconnect between employer priorities and the reality of cancer care benefits offered to employees.– The survey, conducted by The Harris Poll, explores how benefits leaders make decisions regarding cancer program benefits, including their current offerings, perceived effectiveness, and strategies for managing costs.Disconnect Between Employer Priorities and Cancer Care OfferingsThe survey revealed that employers’ cancer programs remain largely focused on treatment and management, despite benefits leaders recognizing the need for a more comprehensive approach to cancer care. Leaders emphasized the importance of resources beyond what is provided through their health plans, particularly for prevention, early detection, and post-treatment support.Key findings of the report include:88% of benefits leaders advocated for greater investment in prevention and early detection initiatives , a sentiment that persisted in 2024. In practice, though, 82% of benefits leaders reported spending significantly more on cancer treatment and management programs in 2023—a number that remained almost unchanged (81%) in 2024., a sentiment that persisted in 2024. In practice, though, 82% of benefits leaders reported spending significantly more on cancer treatment and management programs in 2023—a number that remained almost unchanged (81%) in 2024. 9 in 10 benefits leaders (91%) agreed that organizations should prioritize early detection and survivorship support alongside active cancer management, fewer than half (43%) have offered comprehensive cancer benefits as a strategy for reducing costs.About three in four benefits leaders feel the need to expand their cancer offerings beyond what’s currently provided through their health plans (75%) or primary care providers (72%)—but only about 1 in 4 do, typically focusing on point solutions like survivorship support (27%) or genetic testing (24%) rather than comprehensive programs.beyond what’s currently provided through their health plans (75%) or primary care providers (72%)—but only about 1 in 4 do, typically focusing on point solutions like survivorship support (27%) or genetic testing (24%) rather than comprehensive programs. Benefits leaders identified the most critical cancer care benefits as: cancer screening and early detection (73%), treatment center networks and center of excellence (CoE) programs (67%), and cancer risk assessments (66%).cancer screening and early detection (73%), treatment center networks and center of excellence (CoE) programs (67%), and cancer risk assessments (66%)

PR Newswire
Feb 4th, 2025
Color Health Survey Uncovers Gap Between Rising Cancer Rates And Employers' Cancer Care Benefits

Younger Employees Face Increasing Cancer Risks, but HR Leaders Lack Comprehensive ResourcesBURLINGAME, Calif., Feb. 4, 2025 /PRNewswire/ -- Color Health today announced findings from its second annual survey, conducted by The Harris Poll. The survey explores how benefits leaders navigate decision-making regarding cancer program benefits, including their current offerings, perceived effectiveness, and strategies for managing costs. Details are available in Color's Employer Insights Report 2025: The State of Cancer.Over 2 million Americans will be diagnosed with cancer this year according to the American Cancer Society's 2025 Cancer Facts & Figures report. Rising incidence among working-aged individuals could have a significant impact on the workplace—and U.S. businesses as a whole—especially as healthcare costs are projected to jump by eight percent this year, the highest rate in a decade.The survey revealed that employers' cancer programs remain largely focused on treatment and management, despite benefits leaders recognizing the need for a more comprehensive approach to cancer care

CI4CC
Sep 4th, 2024
Expanding Access in Cancer Care

The American Cancer Society (ACS) and Color Health today announced the launch of their new pilot program to provide free at-home colorectal cancer screening kits to individuals in rural areas and other underserved communities, where barriers to healthcare access often hinder timely screening and early detection.

Hit Consultant
Aug 22nd, 2024
American Cancer Society, Color Health to Offer Free At-Home Colorectal Cancer Screening in Underserved Rural Communities

- The American Cancer Society (ACS) and Color Health have joined forces to launch a new pilot program aimed at increasing access to colorectal cancer screening in underserved communities.

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