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Overview
Color Street uses a direct-to-consumer network of independent stylists to sell beauty products. Its main offering is nail polish strips made from real nail polish in a dry-strip form that are easy to apply and long-lasting, with additional items like cuticle oil, hand lotion, and remover. Stylists sell to customers and earn commissions from sales and from recruiting others, while customers apply the strips by pressing them on, trimming, and sealing with a top coat for durability. The company distinguishes itself with the dry-strip format and a person-to-person sales model that supports a personalized shopping experience and the opportunity for individuals to start their own business, aiming to broaden access to a convenient manicure alternative and to grow its stylist network.
About Color Street
Industries
Consumer Goods
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Santa Monica, California
Founded
2017
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Simplify's Take
What believers are saying
- June 2026 Marilyn Monroe Millionaire Manicure brings premium pricing and buzz.
- August 2025 Attract FX adds magnetic-effect strips, signaling continued product innovation.
- April 2025 TikTok Shop expansion and Amazon availability improve consumer discovery and conversion.
What critics are saying
- Kristy Fields v. Color Street, filed April 2025, adds class-action litigation over sales practices.
- The February 2025 restructuring reportedly cut conference spending and upline income, destabilizing recruitment economics.
- If stylists keep shrinking, Color Street’s MLM channel loses its core distribution engine.
What makes Color Street unique
- Color Street’s dry nail-strip patents create a distinctive at-home manicure format.
- The Marilyn Monroe estate partnership and 23-karat gold strips sharpen brand novelty.
- TikTok Shop and Amazon storefronts broaden reach beyond independent stylists.
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Company News
Color Street launches its most luxurious Manicure yet. Color Street announced a new 23-karat gold nail strip recently in partnership with the Marilyn Monroe estate to celebrate the Hollywood legend's 100th birthday. The new Color Street x Marilyn Monroe Millionaire Manicure is made with flakes of real 23-karat gold, a clear overlay strip that can be worn over bare nails for a luxuriously minimal look, or over another color for an extra-glamorous touch. The Color Street x Marilyn Monroe partnership highlights milestone moments throughout 2026 and pays tribute to women everywhere who embrace individuality and confidence. The Color Street x Marilyn Monroe Collection unites old Hollywood allure with modern innovation. "At Color Street, we are continuously focused on elevating the at-home beauty experience through innovation," shared Fa Park, Founder and CEO of Color Street. "The Color Street x Marilyn Monroe Millionaire Manicure combines proprietary technology with the rarity of genuine 23-karat gold. This partnership allows us to celebrate a cultural icon and underscores our commitment to delivering premium, differentiated products to our customers." "Marilyn Monroe represents timeless beauty, strength and unapologetic femininity and we are thrilled to partner with Color Street to bring this spirit to life as we celebrate her 100th birthday," shared Dana Carpenter of Authentic Brands Group. The product will be available for USD 40 on the Color Street official website while supplies last starting on June 1 in conjunction with the brand's limited edition Marilyn Monroe Collection.
Color Street unveils new Fall Edit collection.
To help consumers embrace their inner flower child ahead of spring, nail art brand Color Street has released a Good Vibes Only collection.
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About Color Street
Industries
Consumer Goods
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Santa Monica, California
Founded
2017
Color Street is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today