C

Complex

Pop culture and lifestyle media platform

Overview

Company Does Not Provide H-1B Sponsorship

Complex runs a media platform focused on pop culture, music, sneakers, style, and sports, delivering news, features, and trend coverage to a diverse audience. It earns money from advertising, branded content, and merchandise, including exclusive collaborations with artists and designers. The platform publishes editorial and multimedia content to engage readers, using that engagement to attract advertisers and drive traffic, while merchandise and limited collaborations turn cultural moments into purchases. Its edge comes from a strong emphasis on streetwear and music culture, plus exclusive brand-artist drops, aiming to be the go-to source for pop culture and lifestyle trends while building sustainable revenue from ads, branded content, and partnerships.

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About Complex

Simplify's Rating
Why Complex is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareEntertainment

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, CA

Founded

2002

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Simplify's take

What believers are saying

  • Ray-Ban Meta used ComplexCon 2026 for a pre-launch glasses activation and Victoria Monét.
  • Complex TV launched April 2026 across Roku, Prime Video, Samsung TV Plus, and Xumo.
  • Branded video hiring in 2026 signals client demand and monetization beyond publishing.

What critics are saying

  • BuzzFeed sold Complex for $108.6 million in 2024, exposing weak standalone valuation.
  • ComplexCon dependence on sponsorships and drops makes revenue swing around October 3-4, 2026.
  • If ComplexCon underperforms, NTWRK can cut editorial investment and consolidate Complex.

What makes Complex unique

  • ComplexCon 2026 spans Los Angeles Convention Center and Crypto.com Arena, anchoring culture commerce.
  • Playboi Carti and Hiroshi Fujiwara guide ComplexCon 2026 artistic direction.
  • Complex Canada relaunched original editorial in 2026 with Ideon Media exclusivity.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Health Savings Account/Flexible Spending Account
  • Paid Vacation
  • Paid Sick Leave
  • Parental Leave
  • Disability Insurance
  • Life Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Pet Insurance

Growth & Insights and Company News

6 month growth

3%

1 year growth

3%

2 year growth

5%
Black News Daily
Oct 12th, 2026
These photographers used the Google Pixel 11 to shoot A fashion campaign - here are their thoughts - afrotech.

These photographers used the Google Pixel 11 to shoot A fashion campaign - here are their thoughts - afrotech. Notable photographers are sharing their experience using the Google Pixel 11. 'Culture in Focus' According to a press release shared with AFROTECH(TM), Google Creator Labs photographers Dana Scruggs, Justin French, and Campbell Addy participated in an editorial fashion campaign titled "Culture in Focus," offered through a partnership between Google and Complex. The campaign covers 11 years of style trends influenced by Complex from 2016's Aggro Merch to 2026's Urban Adventurer. The photographers captured all images using the Google Pixel 11's camera and pro features with additional support from third-party editing software for the final images. The phone also serves as Complex's official company device. "Upgrading our editorial team to the Pixel 11 is proof of that - a device that can keep up with one of the fastest-moving newsrooms in media, in real time," Complex's Brand Partnerships EVP Michael Tresvant said in another press release. "This partnership keeps evolving because it keeps delivering, and 'Culture in Focus' is some of the most exciting work it's produced yet." AFROTECH(TM) discussed the campaign with Scruggs, French, and Addy via email and asked how the experience compares to using their traditional gear. Dana Scruggs. Scruggs used the Google Pixel 11 to capture Henry Zankov's New York Fashion Week collection and said it went "well beyond standard phone photography" in an Instagram post. She emphasized this was due to the phone's pro controls, which let her "ramp up" the shutter speed and lock her ISO to freeze movement while maintaining high image resolution. "I could get closer to the clothes, catch moments between looks, and shoot from angles that would be awkward with a full camera rig," she told AFROTECH(TM). "When I said it went well beyond standard photography, I meant the Google Pixel controls gave me real decisions to make about light and texture, so I was still shooting like a photographer the whole time. The freedom came from being lighter and quicker without giving up that control." Overall, Scruggs said that, for the "Culture in Focus" campaign, she wanted to center her portraits on the Aggro Merch, Rockstar, and Y2K trends, drawing on her unique perspective. "If the image makes you remember why the trend mattered in the first place, that's the goal," she explained. Justin French. Justin French shot retro photography in a studio setting using his phone, stepping away from his traditional setup, which includes Fujifilm GFX-series and Canon EOS R-series cameras. He noted that using a traditional camera typically requires nearly 20 additional items compared with the Google Pixel 11. "I'm bringing close to 20 pieces of gear: bodies, lenses, cards, batteries, tethering equipment, laptop and all the backups for the backups," French said. "With the Pixel 11, so much of that collapsed into one device, and the setup time dropped a lot. That meant more time actually shooting and working with the talent." He added, "For the retro look I was after, the results held up next to what I'd get from my usual setup, and a few frames surprised me in the best way. Being able to work across multiple eras in a single project was really gratifying. I also appreciated the ease at which I was able to achieve results with the Google Pixel 11." Campbell Addy. Campbell Addy viewed the Google Pixel 11 as a "good" challenge. Because the phone had a smaller sensor, he said it required more deliberation when working with light. "...I spent more time shaping it on set. Composition felt freer because I could move around the space easily and try angles I might skip with heavier gear. Directing changed a little too, since the subjects weren't staring down a big lens, and I found I could guide them more gently and get more natural movement," he said. A standout feature for him was the "Looks" filter, which made it easier to adjust the image's appearance before taking a photo. Overall, he was impressed that the feature let him see how the final image would look directly on his phone, he told AFROTECH(TM). The campaign was featured at ComplexCon's 10th anniversary, held Oct. 3-4, in Los Angeles, which brought together 300 brands, global music artists, designers, creators, and restaurants, according to an event press release. Additionally, select images are featured on a billboard near the LA Convention Center. blacknewsdaily Black News Daily newsroom.

PR Newswire
Oct 1st, 2026
Ray-Ban Meta debuts $349 audio glasses at ComplexCon with Victoria Monét listening lounge

Ray-Ban Meta is partnering with Complex to showcase its new Audio glasses at ComplexCon in Los Angeles on 3-4 October. The event will feature an interactive listening lounge where attendees can try the glasses before their 13 October launch. Grammy-winning artist Victoria Monét will host a Q&A and silent listening session on 4 October, playing her new album "Frequency of Love" exclusively through the glasses. The lounge offers fans a chance to win concert tickets. The Ray-Ban Meta Audio glasses feature open-ear sound and AI technology in classic Clubmaster and Burbank frames, starting at $349. They will be available for pre-order at the event and on Meta.com. "Sound is the most important and loved feature of our glasses," said Dave Kaufman, Meta's Senior Director of Marketing.

Associated Press
Mar 31st, 2026
Complex Canada relaunches dedicated editorial content with Imani Walker as social editor

Complex Canada is relaunching dedicated Canadian editorial content, with Imani Walker joining as Social Editor and Christopher Turner continuing as Editorial Director. The move marks a return to original Canadian storytelling after Ideon Media first launched Complex Canada's editorial presence in 2014. Walker will lead Canadian social strategy and build a dedicated social team, whilst Turner oversees long-form features and overall editorial direction. The renewed focus includes original features on Canadian talent across music, sports, fashion and entertainment, plus platform-native shows for YouTube, TikTok and Instagram. Complex Canada will spotlight homegrown artists, athletes, designers and creators whilst connecting Canadian audiences to Complex's global platform. Ideon Media remains the exclusive Canadian partner for the brand.

Georgia Digital News
Jan 29th, 2026
NBA YoungBoy Shares Family Selfies, Praises Jazlyn Mychelle

NBA YoungBoy shares family selfies, praises Jazlyn Mychelle. NBA YoungBoy penned a sweet note to his wife, Jazlyn Mychelle, on Tuesday, and his fans are loving the husband energy! He also included some casual family selfies with Jaz, her baby bump, and their other two kids. NBA YoungBoy says Jazlyn Mychelle keeps him clean. He's a man of few words, but this week, NBA YoungBoy used some to hype his wife, Jaz, for how she loves him. In the caption of his Instagram post, he wrote, "You literally my everything. Without you, ain't none of this. I get real dirty, you clean me. I love you." He added a few emojis that look like kids to the caption. Meanwhile, one photo shows NBA YoungBoy cheesing while posing in mirror with Jazlyn. Another bathroom selfie, seemingly from a different day, shows the couple posing in a bathroom but their daughter, son and bare baby bump made an appearance! The other two photos in the post are of YoungBoy solo, posing in a garage next to car and smoking somewhere outdoors. Fans are clapping it up for rapper's growth. Since posting, 1.3 million have tapped the like button and over 24,000 fans have showed up in the comment section. Many are applauding NBA YoungBoy's growth and how he stands ten toes down behind Jazlyn Mychelle! "Bro truly love Jazz," @topoff3800_1z commented. "When a man commits he commits | ," @corporatediva1 added. What have the couple been up to? It's seemingly been a solid last few months for NBA YoungBoy! He wrapped his 42-show 'Make America Slime Again' tour in November, kicked it with his family for the holidays and Complex recently named him the best rapper alive for 2025. Then, just days ago, on Monday, his album 'Slime Cry' debuted at No. 6 on the Top 10 Albums chart for Billboard 200. The project reportedly sold 70,000 total units, and had 72.6 million streams. This marks the NBA YoungBoy's 17th album to land in the top 10. As for Jazlyn Mychelle, sis has been out the way, baking her baby and living her soft life in private - from slaying a new hairstyle to making soul food at home. Earlier this month, she gave a fans a look inside her latest maternity shoot.

HipHopDX
Apr 10th, 2025
Ludacris Reveals Pick For Best Rap Song Of All Time: '[It] Triggered A Butterfly Effect'

Backstage at J. Cole's Dreamville Festival over the weekend, Complex caught up with Luda and a host of others to find out what their favorite rap track is, and the answer was a no-brainer for the Atlanta talent.

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