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Overview
ConfidoTech provides a financial technology platform that streamlines the order-to-cash process for businesses. It focuses on ACH payments, letting customers upload bank details to make payments, and delivers invoices and remittance data. The platform offers real-time payment status tracking through customer portals and is designed for quick setup: users log in with their credentials to connect, avoiding lengthy integrations. It ensures accurate remittance details so payments can be automatically applied, reducing processing costs and the risk of lost invoices. Competing primarily on ease of setup, real-time visibility, and automated remittance processing, ConfidoTech targets businesses looking to optimize invoicing and payments. The company earns revenue through subscription fees for its platform services.
About Confido
Industries
Enterprise Software
Fintech
Financial Services
Company Size
51-200
Company Stage
Series A
Total Funding
$20.1M
Headquarters
New York City, New York
Founded
2020
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Simplify's Take
What believers are saying
- Confido raised $20 million from Footwork, Watchfire Ventures, and Y Combinator.
- Confido claims hundreds of brands, including OLIPOP, Dr. Squatch, Momofuku, and DUDE Wipes.
- The Muffin dashboard shipped quickly, signaling tighter cross-sell and faster product integration.
What critics are saying
- Shopify's $99 monthly CPG Finance OS undercuts Confido's $2,500 pricing in 2026.
- RetailFlow's March 2026 MUSH acquisition erased Confido's $120K annual revenue stream.
- If integrated analytics and finance fail to lock customers, Confido becomes a feature, not a platform.
What makes Confido unique
- Confido bundles cash application, deductions, forecasting, and analytics for CPG brands.
- The October 2025 Muffin Data acquisition adds retail and distributor analytics in one workflow.
- Matan Friedmann joined in May 2026 as Head of AI, strengthening product depth.
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Funding
Total Funding
$20.1M
Meets
Industry Average
Funded Over
3 Rounds
Y CombinatorIndustry standards
Benefits
Company Equity
Unlimited Paid Time Off
Relocation Assistance
Health Insurance
Dental Insurance
Vision Insurance
Remote Work Options
Growth & Insights and Company News
6 month growth
↑ 32%1 year growth
↑ 32%2 year growth
↑ 32%Our weekly fintech round-up for you to get the latest funding news from around the world. Featuring Confido, WafR, Burst, and more. Read more here.
Confido has acquired Muffin Data to enhance its analytics capabilities for CPG brands. Muffin Data, founded by Andrés Recalde and Salvatore Calvo, specializes in consolidating retailer and distributor data. The acquisition will integrate Muffin's data capabilities into Confido's platform, allowing for seamless connection of trade spend analysis with retail sales performance. Muffin will remain a standalone product initially, with full integration expected by year-end.
Confido, the first automated financial operations software for CPG, has raised $20M in Series A and seed rounds led by Footwork and Watchfire Ventures. Founded by Justin Hunter and Kara Holinski, Confido aims to help CPG brands like OLIPOP and Dr. Squatch scale in retail by automating financial operations. The funding will expand the team and enhance AI capabilities to optimize retail potential.
Confido, led by Kara Holinski and Justin Hunter, has raised $20 million, which includes $15 million in Series A funding led by Footwork and an unannounced seed round led by Watchfire Ventures.
Read more about A Note from Our Founders: Raising Our Series A to Build the Future of CPG Finance
Confido is Hiring for 31 Jobs on Simplify!
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About Confido
Industries
Enterprise Software
Fintech
Financial Services
Company Size
51-200
Company Stage
Series A
Total Funding
$20.1M
Headquarters
New York City, New York
Founded
2020
Confido is Hiring for 31 Jobs on Simplify!
Find jobs on Simplify and start your career today