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Constellation provides a unified AI-powered marketing platform for brands in regulated and complex industries. It automates the creation of compliant, localized, and personalized ad creative at scale through its Alexia™ platform, which combines generative AI, creative automation, and compliance engines. Marketers can generate hundreds of ad variations for channels such as Meta, Programmatic, and Display while ensuring adherence to brand guidelines and legal standards. This differentiates Constellation from general adtech players by its strong emphasis on regulatory compliance and end-to-end workflow—from content production to deployment—tailored for sectors like automotive, pharmaceuticals, life sciences, healthcare, banking, and insurance. The company's goal is to help enterprise brands efficiently navigate regulatory constraints, reduce the time and cost of creative development and legal reviews, and scale compliant, localized marketing at the enterprise level.
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Town of Brookhaven, New York
Founded
2016
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It is almost July Fourth, and summer holiday travel is about to enter its peak season. But despite the sunshine and blue skies, Americans planning to buy a new car for summer excursions may be looking at decidedly cloudier weather. That’s because, a full week after the initial cyberattack that took down dealership software-as-a-service platform CDK Global’s operations, the software provider told its car dealership customers Tuesday (June 25) that its systems will continue be down for at least the rest of the month
The partnership allows for creative scalability of advertising for the automotive industryNEW YORK, May 14, 2024 /PRNewswire/ -- Constellation , a first-of-its-kind SaaS platform that allows top brands and Fortune 500 companies to seamlessly build, launch and manage compliant creative assets at scale, today announced its partnership with S&P Global Mobility, which enables customers to anticipate change and make informed marketing decisions. Together, Constellation and S&P Global Mobility will combine S&P's market-leading automotive expertise in media execution with Constellation's creative automation, providing consumers with highly relevant ads.S&P Global Mobility Logo"Now more than ever, delivering personalized ad experiences is top of mind for the automotive sector," said Diana Lee , CEO and co-founder of Constellation. "Constellation's philosophy is not just about reaching the right person, but also crafting the right message and utilizing the best medium to reach target audiences. Together with S&P Global Mobility, we are confident we can provide the best ad experiences to automotive customers."Constellation's proprietary Modular Content Assembler tool creates templatized creative at scale for brands. This tool replaces time-consuming, error-prone manual creation for digital channels, television, video, and more. Constellation's rules-based engine ensures end-to-end compliance, enabling teams with pre-approved content that can launch immediately
In healthcare, communication and coordination are often weak. This is a problem that’s bedeviled patient care teams, the health insurance / healthcare provider relationship, and many other corners of this complex, multi-stakeholder industry. Even if data is theoretically compatible between systems, siloed organizations aren’t accustomed to seeing and assessing information from beyond their domains.The result is like the old adage of people in a dark room, each feeling just part of an elephant and trying to describe the entire animal. Their views about pieces of the puzzle don’t add up to a coherent whole.AI has a potentially large role to play in making sense of the pieces. Some of the earliest widespread applications may be in parts of the industry where the consequences of occasional IT lapses are low and the regulatory bar isn’t daunting. So, before AI routinely saves patients’ lives, it may regularly make the industry more efficient.One big segment offers a tempting target: life science sales and marketing
Constellation, a New York-based marketing tech company, has secured $15 million from Newlight Partners, the company tells Axios exclusively.
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Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Town of Brookhaven, New York
Founded
2016
Find jobs on Simplify and start your career today