C

Consumer Edge

Provides consumer data insights service

Overview

Consumer Edge provides insights-as-a-service built on consumer data. The company collects and analyzes consumer information, combining data, research, technology, and partnerships to deliver answers about how people behave as shoppers, users, or customers. Its services translate complex data into actionable insights for investors and corporate clients, with tools that help answer questions about consumer trends and behavior. CE differentiates itself through its integrated approach—merging data with rigorous research and collaborative partnerships—to deliver tailored, next-generation data tools for clients. The goal is to help the global investment community, corporates, and data partners make informed decisions by uncovering meaningful patterns in consumer behavior.

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About Consumer Edge

Simplify's Rating
Why Consumer Edge is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer Software

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2009

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What believers are saying

  • April 28, 2025 Earnest Analytics closed, adding transaction and healthcare datasets.
  • October 27, 2026 Research Signal Healthcare expands Consumer Edge into higher-value healthcare forecasting.
  • June 25, 2026 Research Signal and April 28, 2026 Cosmos Agent widen enterprise sell-through across investors.

What critics are saying

  • No open positions on Consumer Edge careers page signals restrained hiring on October 15, 2026.
  • Alternative data vendors face commoditization as rivals copy transaction signals and AI wrappers.
  • If clients distrust model outputs, Cosmos and T+2 become expensive feature upgrades, not defensible moats.

What makes Consumer Edge unique

  • Bill Pecoriello built Consumer Edge since 2009 around proprietary transaction data and workflow trust.
  • September 22, 2026: US Transact T+2 delivers brand-level data two days after transactions.
  • October 15, 2026: Cosmos MCP pipes CE data into Claude and ChatGPT.

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Benefits

  • 401(k) Company Match
  • 401(k) Retirement Plan
  • Paid Parental Leave
  • Flexible Work Hours
  • Unlimited Paid Time Off
  • Remote Work Options
  • Company Equity
  • Performance Bonus
  • Health Insurance

Company News

SalesTech Star
Sep 22nd, 2026
Consumer Edge launches US Transact T+2, redefining the speed and accuracy tradeoff in consumer transaction data.

Consumer Edge launches US Transact T+2, redefining the speed and accuracy tradeoff in consumer transaction data. New rapid-delivery offering delivers daily company segment- and brand-level transaction data two days after the transaction date, with channel, distribution brand and Geographic detail built in. Consumer Edge, the leading provider of global consumer data-driven insights, launched US Transact T+2, a low-latency addition to its US Transact product suite that gives quantitative and fundamental investors an earlier view of consumer spending behavior. Updated daily, US Transact T+2 delivers company, segment and brand level spending data two days after the transaction date. The shorter latency enables investors to identify emerging trends, test investment theses and build conviction ahead of earnings and other market-moving events, without sacrificing the accuracy institutional workflows require. "For years, quantitative and fundamental investors have had to make a tradeoff between receiving consumer spending data quickly and having the depth and accuracy needed to act on them with confidence," said Bill Pecoriello, CEO, Consumer Edge. "US Transact T+2 brings those capabilities together, giving clients an earlier view of changing consumer behavior while preserving the accuracy born from proprietary methodology they rely on to inform investment decisions." Clients gain added visibility into in-store versus online activity, distribution-brand performance and cardholder and store geography at the core-based statistical area (CBSA) level, providing a more detailed view of how and where consumer spending is shifting. Investment research use case include: * Revenue forecasting: Backtest company- and segment-level spending trends against reported revenue earlier in the quarter. * Competitive analysis: Track brand-level share shifts and distribution brand performance, including in-store and online channel trends. * Geographic analysis: Assess regional changes in consumer demand and pinpoint where spending is gaining or losing momentum. * Signal development: Build and backtest systematic signals using timely company- and segment-level data.

Furniture Today
Feb 20th, 2026
U.S. consumers shift spending to décor and essentials as big-ticket home purchases stall

U.S. consumers shift spending to décor and essentials as big-ticket home purchases stall. Anne Flynn Wear //Assistant Managing Editor//February 20, 2026 NEW YORK - Data insights company Consumer Edge has released its Home & Garden Outlook 2026, showing that consumers pulled back on large, discretionary purchases such as furniture and mattresses, while spending held up better on décor, kitchen products and essential home maintenance. "What we're seeing isn't a collapse in home spending, but a reset of priorities," said Michael Gunther, Consumer Edge vice president, research and market intelligence. "Consumers are pushing pause on large, discretionary purchases while continuing to invest in repairs and upkeep." The company's transaction data revealed that elevated interest rates, limited housing turnover and ongoing affordability concerns were key drivers weighing on overall home and garden spending last year, ultimately pushing many households to postpone major home investments. Additional trends: * Big-ticket home purchases stalled as consumers delayed furniture and mattress purchases, while smaller upgrades held up better. * Repairs and maintenance outperformed broader home improvement, benefiting retailers like Ace Hardware, Sherwin-Williams, Menards and Rural King. * Pricing remained elevated across home furnishings even as demand slowed, with higher average ticket sizes at Pottery Barn, West Elm, Crate & Barrel and Ashley Furniture. * Spending slowed across income groups, with the sharpest pullback among households earning under $40K and over $150K. * Millennial homeowners (aged 25-44) increased their share of home improvement spending, supporting longer-term demand for brands like Lowe's, Home Depot and Sherwin-Williams. "That dynamic is also evident in home furnishings, with consumers delaying big-ticket purchases like furniture and mattresses while continuing to spend on lower-commitment upgrades, such as small décor and kitchen product purchases," Gunther said. He believes retailers that focus on everyday needs, durability and real value are more likely to benefit from customer demand, while big-ticket home purchases are likely to remain under pressure until housing and financing conditions improve. Consumer Edge's full Home & Garden Outlook can be read here. Founded in 2009 by CEO Bill Pecoriello, Consumer Edge delivers real-time, transaction-based data that helps clients eliminate uncertainty, benchmark performance and make high-impact decisions.

Technology AI Insights
Oct 24th, 2025
Consumer Edge Launches AI Chat Beta to Help Companies Gain Insights Faster and Smarter

Consumer Edge launches AI chat beta to help companies gain insights faster and smarter. Consumer Edge, the leading provider of global consumer data-driven insights, announced the beta launch of a new artificial-intelligence (AI) tool designed to make querying and analyzing data faster and discovering more insights easier for all users. This new AI tool is integrated directly into the Consumer Edge Dash platform, enabling clients to explore transaction datasets through natural-language. The capability makes advanced analytics more accessible, allowing users across roles - from investment analysts to corporate strategists - to create insights and visualizations instantly. "We're continually innovating to make data access more intuitive," said Bill Pecoriello, CEO of Consumer Edge. "Our new AI functionality puts sophisticated analytics directly into our clients' hands. Instead of waiting for custom reports or technical support, users can now ask questions in plain English and get instant answers - visuals, summaries, and data - all within seconds. It's transforming how our clients work, helping them move from raw data to confident decision-making faster than ever." Built to accelerate data insight generation, this AI functionality lets users instantly query Consumer Edge's rich transaction data to identify merchant-level trends and analyze consumer behavior differences across geographies. Key features include: * Any Question, Instant Answers: Come with any question using transaction level data and receive results in minutes vs. weeks. * Natural-Language Querying: Ask questions in plain English - no SQL or code required. * Automated Data Exploration: Define custom cohorts, slice by price point, and surface spending trends like top markets and performers on demand. * Custom Visualization: View results as summaries, charts, or raw-data outputs. * Built for Trust: Developed with rigorous testing, embedded guardrails, and proven data integrity standards to ensure every output is consistent, reliable, and transparent. * AI Adoption Made Easy: Designed to accelerate adoption across organizations - removing technical barriers so teams can confidently integrate AI into their daily workflows and decision-making. Continued Pecoriello, "This functionality enhances productivity and empowers our users to self-serve complex analyses - reducing turnaround time, improving accuracy, and enabling deeper dives into our data."

FinSMEs
Apr 15th, 2025
Consumer Edge to Acquire Earnest Analytics

Consumer Edge, a NYC-based consumer alternative data intelligence company, acquired Earnest Analytics, a NYC-based company which specializes in transaction and healthcare data.

PR Newswire
Apr 14th, 2025
Consumer Edge Acquires Earnest Analytics

Consumer Edge announced its acquisition of Earnest Analytics, a leader in transaction and healthcare data, to enhance its consumer alternative data intelligence capabilities. The acquisition, expected to close in April 2025, aims to accelerate innovation, broaden reach, and provide greater value to clients. Terms of the transaction were not disclosed. CEO Bill Pecoriello highlighted the strategic move as transformative for Consumer Edge's mission to deliver accurate data and insights globally.

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