ConsumerAffairs

ConsumerAffairs

Independent reviews and rate comparisons

Overview

ConsumerAffairs is a consumer advocacy platform that helps people make informed decisions about products and services. It provides reviews, rate comparisons, and expert advice on topics like home warranties, mortgages, and other financial products. The platform does not issue loans or make credit decisions; instead it shows rates from licensed lenders and connects consumers with third-party providers. Revenue comes from affiliate marketing and lead generation, as the site earns commissions or fees when users connect with service providers. Its goal is to empower everyday consumers with trustworthy information and transparent comparisons, helping them choose financial products and services with confidence.

About ConsumerAffairs

Simplify's Rating
Why ConsumerAffairs is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Fintech

Financial Services

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Tulsa, Oklahoma

Founded

1998

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Simplify's Take

What believers are saying

  • ConsumerAffairs reported nearly 97% of Americans rely on online reviews in 2026.
  • 2026 partnerships with AdT, Sunrun, and Auto Approve show monetizable brand demand.
  • Its 2026 awards and Trend Micro scam alerts keep consumers returning for fresh guidance.

What critics are saying

  • Trustpilot, Yelp, and BBB contest the same review-intent traffic and advertiser budgets.
  • 2016 Icon Health lawsuit alleged pay-to-play manipulation; that accusation still taints trust.
  • If lenders and brands distrust rankings, affiliate revenue collapses within one sales cycle.

What makes ConsumerAffairs unique

  • ConsumerAffairs' verified-review moat still powers 2026 Buyer’s Choice Awards.
  • Its consumer news engine spans mortgages, recalls, scams, and major-purchase decisions.
  • SolarReviews acquisition in November 2023 broadened authority in solar comparison shopping.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Family Leave

Short Term & Long Term Disability

Training & Development

Free Food & Snacks

Work From Home

Stock Options

401(k) Retirement Plan

401(k) Company Match

Growth & Insights and Company News

Headcount

6 month growth

-9%

1 year growth

-9%

2 year growth

-7%
The News-Journal
Jul 1st, 2025
Endurance Warranty Earns 2025 Buyer's Choice Awards from ConsumerAffairs Through Verified Customer Reviews

Endurance Warranty earns 2025 Buyer's Choice Awards from ConsumerAffairs through verified customer reviews.

Tempus Logix
Dec 30th, 2024
Tempus Logix: Excellence in Vehicle Shipping for 2024

Tempus Logix is honored to announce its recent recognition by Consumer Affairs as one of the Best Car Shipping Companies in 2024.

The Indianapolis Star
Feb 26th, 2024
Indiana ranked worst state for rooftop solar. Here's why fewer Hoosiers have it

ConsumerAffairs recently released a comprehensive look at which states are best for rooftop solar installations.

ConsumerAffairs
Dec 27th, 2023
Stories about the economy and scams resonated with readers

To select the top stories of the year, ConsumerAffairs.com Inc. looked at how many views each story got the week it was published, as well as how many times it was accessed in subsequent weeks.

94.3 The Point
Dec 22nd, 2023
These NJ businesses cited for illegal credit card fees

Consumer Affairs officials announced Wednesday they had been conducting a year-long investigation of dozens of complaints and fined 30 business for violating the rules on cash payments and credit card fees.

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