ContinuumGlobal accelerates AI innovation with 50% growth of AI platform Smart Marketing Engine. August 4, 2026 Company expands leadership to support demand to operationalize AI for marketers SAN FRANCISCO, Aug. 4, 2026 - ContinuumGlobal, the world's leading Engagement Marketing Services company, today announced a new phase of growth and commitment to operationalizing AI for marketers, including the appointment of Tony Pullen and Nettie Sparkman as Chief Revenue Officers and Amy Martin as Head of Strategy. These new executive appointments come during a time of incredible growth for the company, including 50% growth of its AI platform Smart Marketing Engine(TM)(SME). ContinuumGlobal has worked toward significant expansion in the past year, focusing efforts on creating AI-enabled marketing operating models that combine AI agents with human expertise. This is important as organizations across industries continue to invest heavily in AI, but often struggle to achieve meaningful ROI or measurable results with the addition of AI tools. As a result, ContinuumGlobal is committed to partnering with organizations to not only adopt AI tools, but redesign how marketing work gets done by combining AI technology, intelligent agents, and human expertise into scalable operating models. As a key part of this work, ContinuumGlobal hired three new executives to lead the company forward. As Chief Revenue Officer, Tony Pullen will expand enterprise customer relationships, accelerate adoption of ContinuumGlobal's AI consulting services, and help organizations realize measurable business outcomes from AI-enabled operations. Before joining ContinuumGlobal, he spent the past 14 years scaling Brandlive's revenue, building the enterprise sales engine from the ground up. Also serving as a Chief Revenue Officer, Nettie Sparkman will lead strategic growth initiatives, build new enterprise partnerships, and help customers adopt ContinuumGlobal's AI-enabled solutions while expanding the company's presence across key industries. She brings a uniquely broad base of experience, previously leading departments spanning sales, operations, finance, and customer service throughout her career. This gives her a full-circle perspective of the challenges businesses face. Additionally, Amy Martin joins as Head of Strategy. In this role, Amy will lead the strategic transformation practice, helping enterprise clients redesign marketing operating models for the AI era. She will keep a steady focus on governance, workflow design, AI readiness, organizational change, and integrating AI agents into marketing processes while ensuring human creativity, strategy, and decision-making remain central. Amy's extensive background spans client success, digital marketing, and retention strategy. Most recently, she worked at Cordial, where she partnered with major brands to streamline AI innovation and drive engagement through personalized marketing. "These three significant executive appointments come at a time when we are seeing an extensive amount of growth and momentum as a result of our commitment to ensuring that AI-enabled marketing remains fundamentally human," said Marie Aiello, President, ContinuumGlobal. "Our investment in leadership and innovation reflects both market demand and confidence in the future of AI-enabled marketing operations." To emphasize ContinuumGlobal's success and momentum, the company was also named to ADWEEK's 2026 Tech Stack Awards list, which celebrates the platforms, products, and solutions that are transforming the industry. This all comes during a year of immense product innovation, including the launch of Smart Marketing Engine(TM); the expansion of omnichannel capabilities to scale personalized content creation; integration across additional platforms, including Meta; and the launch of Campaign Optimizer for stronger messaging performance. To learn more about ContinuumGlobal and how they're continuing to bridge the gap between AI capabilities and human expertise in marketing, visit this page. Founded in 2009, ContinuumGlobal is the world's leading Engagement Marketing Services company, helping the world's largest and most recognizable brands hyper-personalize their marketing at scale. With 800 professionals, two marketing operations centers in India, and a presence in the US, UK, Canada, and Latin America, the company delivers innovative, cost-effective digital marketing operations powered by advanced data, analytics, and AI technology. ContinuumGlobal enables some of the world's most customer-centric brands to deliver better experiences, reduce costs, and accelerate growth - providing the solutions, teams, and AI-enabled processes required to thrive in the era of digital transformation. Your data, your technology + our people, our AI-enabled processes. Featured Research

ContinuumGlobal launches Modular Content capability in SME. Search. New AI-powered feature enables marketers to produce pixel-perfect, on-brand designs and copy - ready to deploy ContinuumGlobal, the world's leading Engagement Marketing Services company, today announced the launch of a new Modular Content capability within its AI platform, Smart Marketing Engine(TM)(SME). The feature combines modular design with AI-tuned copywriting to help marketers produce on-brand, campaign-ready content faster than ever before. Modular design systems have long been the gold standard for brand consistency - but the ContinuumGlobal Smart Marketing Engine's new capability takes that foundation further by pairing it with AI trained on each brand's unique terminology, voice, and communication style. Rather than relying on static templates, SME intelligently selects the optimal design modules to meet specific campaign objectives, then generates brand-aligned copy to match. The system also learns over time, continuously improving by identifying which design and content configurations drive the best performance. "The majority of our clients already appreciate SME's modular design system over traditional static templates," said Marie Aiello, President, ContinuumGlobal. "This new capability takes it to the next level - combining pixel-perfect rendering and brand consistency with the flexibility to develop content that truly resonates with their customers." The result is a meaningful shift in how marketing teams operate. A single marketer can now function as designer, copywriter, and producer simultaneously - moving campaigns from ideation to execution at speed, without sacrificing quality or brand integrity. By letting AI handle the creative and technical heavy lifting, marketers are freed to focus on strategy and campaign goals rather than production bottlenecks. The Modular Content capability is available now within Smart Marketing Engine(TM). To learn more or connect with ContinuumGlobal directly, visit this page. For strategic B2B insights and industry intelligence, follow Marketing News Add us as a preferred source on Google Google's "preferred sources" feature allows users to customize search results by selecting news outlets they want to see more often in the "Top Stories" section.

ContinuumGlobal appoints Marie Aiello as President to lead next growth phase. Search. ContinuumGlobal, the world's leading Engagement Marketing Services company, today announced the appointment of Marie Aiello as President. Helping the world's largest and most recognizable brands hyper-personalize their marketing at scale, ContinuumGlobal has built its reputation on making AI truly operational inside complex enterprise marketing environments. Aiello, a nearly four-year veteran of the company, previously served as Senior Vice President, where she played a central role in aligning strategy, technology, operations, and creative execution. In her new role, she will lead ContinuumGlobal's next phase of growth across client strategy, AI innovation, operations, and market expansion. As President, Aiello will shape the company's broader vision - driving growth strategy, strategic partnerships, innovation roadmap development, and organizational evolution. A central priority will be accelerating the operationalization of AI within real marketing workflows through Smart Marketing Engine(TM), ContinuumGlobal's proprietary AI platform, enabling clients to move faster, work smarter, and deliver measurable business outcomes. "I'm incredibly proud of what we've built at ContinuumGlobal - and even more energized by where we're headed," said Marie Aiello, President, ContinuumGlobal. "The industry is evolving rapidly, and our focus has always been on helping clients move beyond experimentation to making AI truly actionable inside their organizations. In this role, I look forward to pushing that mission further: driving innovation, deepening client partnerships, and helping marketing organizations operate, scale, and grow in ways that weren't possible before." The promotion comes at a moment of significant momentum for ContinuumGlobal. Over the past several years, the company has expanded its AI capabilities, broadened its service offerings, strengthened global operations, and built deep relationships with leading enterprise brands. The company now enters a critical phase - scaling innovation, accelerating growth, and helping clients operationalize AI at the enterprise level. Aiello's tenure and cross-functional leadership make her uniquely positioned to guide this next chapter. "Driving ContinuumGlobal's growth requires leadership that understands both strategic vision and operational reality," said Suresh Mathai, CEO, ContinuumGlobal. "Marie has been instrumental in building the foundation that makes our next phase possible. She brings an exceptional combination of dedication, grit, and deep expertise - and I have full confidence she will continue delivering results for our business and, most importantly, our clients." For strategic B2B insights and industry intelligence, follow Marketing News Back to Top