Overview
Company Does Not Provide H-1B Sponsorship
Conversion is a specialized agency focused solely on conversion rate optimization, helping e-commerce, financial, media, non-profit, and SaaS companies grow revenue through data-driven experimentation. It combines A/B testing, UX research, and personalization to diagnose conversion barriers and validate fixes via rigorous testing. Services include CRO testing programs, personalization strategy, pricing experiments, enterprise consulting, UX research, design, analytics auditing, and its Liftmap testing platform. What sets Conversion apart is its exclusive optimization focus, a large proprietary experiment database, behavioral science methods including eye-tracking, and automation that speeds testing. The goal is to turn website traffic into measurable, lasting revenue growth.
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Simplify's take
What believers are saying
- May 2026 launch claims early customers Plaid, People Data Labs, Veriforce, and GovWell.
- Conversion says it raised $30M total, including a July 2025 $28M Series A.
- November 10, 2026 Marketing Operations Live signals active customer and market education.
What critics are saying
- HubSpot, Salesforce, and Adobe Marketo can bundle similar AI automation into incumbency.
- September 2026 Labs launched to cut 70,000 tokens, exposing agent cost pressure.
- A major bad send or data leak would destroy trust and kill enterprise adoption.
What makes Conversion unique
- Conversion natively unifies CRM, warehouse, and product data for marketing operations.
- May 19, 2026 Conversion Agents automate repetitive MOps work across campaigns and reporting.
- September 22, 2026 Mosaic adds attribution and closed-won reporting inside the platform.
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