Convertkit

Convertkit

Creator marketing platform with sales funnels

About Convertkit

Simplify's Rating
Why Convertkit is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Rating Differentiation

Industries

Consumer Software

Education

Company Size

51-200

Company Stage

N/A

Total Funding

$2.4M

Headquarters

Boise, Idaho

Founded

2013

Overview

ConvertKit is a leader in the creator marketing field, providing an all-in-one platform designed to help content creators like authors, musicians, and podcasters effectively grow and monetize their audiences. Employees at ConvertKit enjoy a culture that emphasizes innovation and empowerment, fostering an environment where creativity flourishes and personal growth is encouraged. With state-of-the-art tools for building landing pages, managing email campaigns, and creating sales funnels, ConvertKit equips its team with the means to stay at the forefront of digital marketing technology.

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Simplify's Take

What believers are saying

  • Rebranding to 'Kit' and acquiring Kit.com could enhance brand identity and market reach.
  • The acquisition of SparkLoop strengthens ConvertKit's position in newsletter growth and paid recommendations.
  • AI-driven personalization in email marketing allows for more tailored and effective content.

What critics are saying

  • Increased competition from Mailchimp and AWeber could dilute ConvertKit's market share.
  • The App Store introduction may lead to security vulnerabilities from third-party developers.
  • Rebranding to 'Kit' might confuse existing customers and dilute brand recognition.

What makes Convertkit unique

  • ConvertKit's App Store allows developers to create integrated apps, enhancing platform functionality.
  • The Creator Network feature helps creators grow email lists through automated recommendations.
  • ConvertKit's integration with Mighty Networks supports creators in increasing course and membership sales.

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Funding

Total Funding

$2.4M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Sabbatical Leave

Hybrid Work Options

Stock Options

Company Equity

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Profit Sharing

Employee Stock Purchase Plan

Relocation Assistance

Employee Referral Bonus

Student Loan Assistance

Parental Leave

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Elder Care Support

Pet Insurance

Bereavement Leave

Professional Development Budget

Conference Attendance Budget

Training Programs

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Wellness Program

Mental Health Support

Gym Membership

Commuter Benefits

Meal Benefits

Phone/Internet Stipend

Home Office Stipend

Legal Services

Employee Discounts

Company Social Events

Company News

ProvenFlows
Aug 19th, 2024
Three reasons why you don't want to miss out on what ConvertKit's doing!

Reason #2: The App Store At the company's recent 'Craft & Commerce' show in Boise, Idaho, it was announced that ConvertKit has introduced an 'App Store' to the platform, meaning any developer can now apply to get access to their API (Application Programming Interface) and create new functionality by way of an integrated 'app'.

Domain Name Wire
Jun 6th, 2024
ConvertKit to rebrand as Kit, acquires Kit.com

ConvertKit to rebrand as kit, acquires kit.com.

WinSavvy
Dec 26th, 2023
AWeber vs ConvertKit: The Best Email Marketing Tool for 2024

AWeber vs ConvertKit: the best email marketing tool for 2024.

ConvertKit
Oct 11th, 2023
Seamlessly increase your course and membership sales with ConvertKit's Mighty Networks integration

ConvertKit LLC developed this integration with Mighty Networks because they share its values in supporting creators and entrepreneurs to make a living online doing what they love.

ConvertKit
Aug 1st, 2023
ConvertKit Unveils the 2023 State of the Creator Economy Report: A Glimpse into the Thriving World of Creators

ConvertKit unveils the 2023 State of the Creator Economy Report: A glimpse into the thriving world of Creators.

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