Coolblue

Coolblue

Online retailer of electronics and appliances

Overview

Coolblue is an online retailer in the Netherlands and Belgium that sells electronics, home appliances, and personal gadgets. It combines a large online platform with physical stores, so customers can choose products online or in person before buying. The product experience is supported by services such as installation, extended warranties, and business solutions, which add value beyond the initial sale. How it works: customers place orders online and can pick up or receive free next‑day delivery for orders placed before midnight, including Sundays, thanks to a strong logistics network; returns are simple and hassle-free. Coolblue differentiates itself through fast, reliable delivery, extensive customer service, clear product information, and a solid reputation backed by awards and positive reviews. The company aims to make buying electronics and home tech easy and convenient for both consumers and businesses, with a focus on good service, easy returns, and dependable delivery.

About Coolblue

Simplify's Rating
Why Coolblue is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Consumer Goods

Company Size

1,001-5,000

Company Stage

Debt Financing

Total Funding

$264M

Headquarters

Rotterdam, Netherlands

Founded

1999

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Simplify's Take

What believers are saying

  • 2025 revenue hit €2.56 billion, up 4.2%, despite weaker profits.
  • Services revenue reached €55.0 million, showing higher-margin attachment growth.
  • Coolblue plans ten more stores in 2026, including Apeldoorn and Berlin.

What critics are saying

  • EBITDA fell 11.6% to €86.5 million in 2025 from Germany spending.
  • Headcount dropped 14.1% from 2023 to 2026, signaling operational tightening.
  • MediaMarkt, bol.com, Amazon, and Temu intensify price pressure; Germany expansion can fail.

What makes Coolblue unique

  • Coolblue combines 38 stores, owned logistics, and installation service across three countries.
  • Coolblue's NPS 72 beats price-first rivals like MediaMarkt and Amazon.
  • Berlin opened June 2026, extending Coolblue's service-led model into Germany.

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Funding

Total Funding

$264M

Above

Industry Average

Funded Over

2 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Paid Vacation

Paid Holidays

Commuter Benefits

Meal Benefits

Employee Discounts

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Coolblue
Apr 16th, 2025
A Year in Review

In 2024, we reaped the fruits of our efforts and investments from 2023. We achieved a record revenue of € 2,458 million, which is an increase of 2.1% compared to 2023. In 2024, we outperformed the market in all 3 countries, increasing our consumer electronics market share by 2.1% in the Netherlands, 3.1% in Belgium, and an impressive 28.4% in Germany (GfK 2024).

Brown Brothers Media
Apr 11th, 2022
Amazon’S Dutch Rival Coolblue Acquires Delft-Based Energiiq Portfolio Company Plotwise

Coolblue claims to be the biggest online retailer in consumer electronics in the Netherlands and in Belgium.

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