Coolblue opens first store in Limburg. Coolblue has opened the doors of its first store in the province of Limburg. At Retailpark Sittard-Geleen, customers will find a spacious 1,300 m^2 store where they can view many products, try them out and take them home immediately. Specialists are on hand with personal advice, so that customers find the product that best suits them. In the new store, customers discover various product worlds, from smartphones, tablets and laptops to televisions and audio, and kitchen and household appliances. All product worlds in Sittard-Geleen are furnished according to Coolblue's latest store concepts. Clear advice routes and more space for large TVs and matching soundbars help customers compare picture and sound properly. Via a QR code on the TV, they can switch between sports, films and gaming themselves. In the washing & drying section, customers find washing machines with matching dryers, so they can immediately see which combination suits them. The renewed product worlds for Apple, smartphones, tablets and gaming can also be found in Sittard-Geleen. Smartphones are clearly arranged by brand and product line, gaming products are organized by use and performance, and relevant accessories and services are within easy reach. Jos Groenendijk, head of stores at Coolblue: "We are incredibly happy that we now also have a store in Limburg. Many customers already know which product they want, but want to see, hear or hold it themselves before choosing. From today, that is also possible in Sittard-Geleen, with a team ready to help customers personally. Whether you are looking for a new TV, a washing machine or just coming to pick up your online order." With the help of advice elements and digital services, customers can easily make the right choice. Via the Coolblue app, they compare products with a QR code in the store and find extra information to get to know products better. On arrival, customers can easily register for advice, for help after purchase or for collecting an online order. Fast pickup with the parcel machine. There is also a Coolblue parcel machine in Geleen. Customers who choose this pickup option receive an email with a QR code and a PIN code. With one of the two, they open their locker and take their order with them immediately. This means customers who need something quickly, such as a power bank or a cable, are back outside within a few minutes. Facts & figures. First Coolblue store in Limburg 23rd Coolblue store in the Netherlands Address: Egelantier 10, 6163 RB Geleen (Retailpark Sittard-Geleen) Area: 1,300 m^2 21 new Coolblue employees Including parcel machine for fast pickup

In 2024, we reaped the fruits of our efforts and investments from 2023. We achieved a record revenue of € 2,458 million, which is an increase of 2.1% compared to 2023. In 2024, we outperformed the market in all 3 countries, increasing our consumer electronics market share by 2.1% in the Netherlands, 3.1% in Belgium, and an impressive 28.4% in Germany (GfK 2024).