C

Copper

CRM integrated with Google Workspace

Overview

Copper is a CRM software platform that integrates with Google Workspace to help small and medium-sized businesses manage customer relationships within their Google tools. It automates data entry, tracks email conversations, manages tasks, and provides a sales pipeline view and reporting, all tied to Google-based workflows. It also offers a Developer API for customization. Copper targets SMBs across industries such as technology, real estate, and professional services, and operates on a subscription model with tiered pricing. The company’s goal is to help teams save time, stay organized, and make informed decisions by unifying customer data and activities in a single workspace around Google Workspace.

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About Copper

Simplify's Rating
Why Copper is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

201-500

Company Stage

Series C

Total Funding

$102M

Headquarters

San Francisco, CA

Founded

2012

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Simplify's take

What believers are saying

  • Smartpress switched from Zoho to Copper in 2026 and cited 90% faster contact entry.
  • Copper's 2026 website pushes Gmail-native automation, driving faster adoption for Google-centric buyers.
  • An AOG partnership in 2026 expands Copper into financial-services agents and new verticals.

What critics are saying

  • Salesforce, HubSpot, and Streak squeeze Copper on price, features, and ecosystem reach.
  • Google can change Workspace surfaces anytime, weakening Copper's distribution and core integration advantage.
  • Copper lacks public funding and layoff disclosure, suggesting limited firepower against larger CRM rivals.

What makes Copper unique

  • Copper embeds CRM directly inside Gmail, Calendar, and Drive for Google Workspace teams.
  • Carrie Shaw became CEO in 2026, signaling tighter product-marketing execution.
  • Copper still wins rollout stories, like Smartpress deploying 40 licenses in eight weeks.

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Funding

Total Funding

$102M

Below

Industry Average

Funded Over

5 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$15M
$40M
$50M
$62M
$100M

Benefits

  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Stock Options
  • Parental Leave
  • Phone/Internet Stipend
  • Professional Development Budget

Growth & Insights and Company News

6 month growth

0%

1 year growth

1%

2 year growth

1%
PR Newswire
May 2nd, 2023
Health Benefits Provider Angle Health Taps Veteran Finance Leader Sunny Chen As Chief Financial Officer

Bringing a proven track record of scaling innovative companies, Chen will lead the financial operations for Angle Health's next stage of rapid growthSAN FRANCISCO, May 2, 2023 /PRNewswire/ -- Angle Health , the digital-first, full-stack healthcare benefits platform that brings transparency, simplicity, and ease of use to members, employers, and brokers in a frictionless experience, announced today it has appointed Sunny Chen as its Chief Financial Officer. Bringing a proven track record in scaling the finance and accounting functions at disruptive companies such as Next Insurance, valued at over $ 4 B , Copper CRM with over 30,000 customers today, Jinko Solar (NYSE: JKS), the world's leading manufacturer of solar panels, and Microsoft, Chen joins the Angle Health management team to accelerate the company's growth nationwide. Chen will capitalize on the company's momentum, which includes its cross-state expansion , with Angle Health now serving growing businesses across the U.S., including in Arizona, Georgia, Indiana, Missouri, North Carolina, Ohio, and South Carolina, and its recent $58M Series A funding."Sunny is joining our executive team at an inflection point for our company as we continue strong on achieving our mission to democratize access to modern, member-first healthcare in the employer-sponsored health plan segment, which covers over 155 million Americans today," said Ty Wang , CEO of Angle Health. "Sunny's financial experience and leadership gained in serving complex and highly regulated industries will further empower us to continue to grow quickly and sustainably."Chen has taken a fast path to financial leadership through progressively senior positions, coming to Angle Health from StrongArm Technologies , the safety science company with a range of solutions for the industrial worker, where she served as its CFO. Prior to that, Sunny was the VP Finance at Next Insurance , where she built the company's finance function from the ground up $4 billion valuation during her tenure. At Next, Sunny served as the strategic finance partner to the executive team, responsible for the company's long-range plans; and spearheaded the company's annual planning, M&A and post-acquisition integrations, while supporting three funding rounds raising $750M

Business Wire
Dec 15th, 2022
Copper Appoints Carrie Shaw As Chief Executive Officer

SAN FRANCISCO--(BUSINESS WIRE)--Copper, the leading customer growth platform for businesses using Google Workspace, today announced the appointment of Carrie Shaw as CEO, with former CEO Dennis Fois retaining his position as Chairman of the Board of Directors. Shaw has served as CMO of Copper since 2020 and brings over 25 years of experience in product, marketing and revenue management to the role. As Executive Chairman, Fois will remain active in driving the company’s strategic priorities.“Carrie has been an integral part of Copper since the day she joined us,” said Dennis Fois, Executive Chairman of Copper. “It has been a delight watching her evolve from architecting our marketing strategy to driving the direction of our entire organization. Carrie is a proven operator and a results-oriented, hands-on and empathetic leader, and she has been a steadfast force behind the expansion of our brand. I’m confident in her ability to take Copper to the next level and am excited to partner with her in this new capacity.”Prior to her roles at Copper, the Toronto-based Shaw spent four years as the CMO at Quandl and played an instrumental role in the company’s acquisition by Nasdaq in 2018

SalesTechStar
May 21st, 2020
Copper Hires Carrie Shaw as Chief Marketing Officer to Accelerate Market Growth

Copper, the leading provider of CRM for G Suite, named Carrie Shaw as its new Chief Marketing Officer. In this role, Shaw will develop global brand positioning and the overall business marketing strategy, as well as lead Copper’s demand generation, product marketing, public relations, and corporate communication strategies.

MarTech Series
Mar 19th, 2020
Copper Appoints Emilia D’Anzica as Chief Customer Officer to Enhance Customer Experience and Success

Google-recommended CRM company announces global expansion of customer success initiatives

High Alpha
Mar 12th, 2020
The 9 Most Impactful Demand Generation Best Practices

How do you find your footing to build a solid demand generation function in your company? These best practices can help you get started.

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