CoralTree Hospitality adds two VPs to executive team. CoralTree Hospitality has appointed Jennifer Jost as VP. e-commerce and marketing, and Chris Luersen as VP, openings and transitions. In her new role, Jost will lead CoralTree's comprehensive digital strategy, overseeing website optimization, paid digital marketing, e-commerce performance and emerging AI search initiatives. She will work closely with corporate and property teams to strengthen online visibility, increase direct bookings and drive commercial performance while preserving the distinctive identity of each property. Luersen will oversee the planning and execution of hotel openings, management transitions and operational integrations across the CoralTree portfolio. Working alongside ownership groups, property leadership and corporate teams, he will focus on ensuring seamless transitions, establishing strong operational foundations and positioning properties for long-term success. "Jennifer and Chris bring valuable expertise to two important areas of our business as CoralTree continues to grow," said Tom Luersen, president, CoralTree Hospitality. "Jennifer understands how to combine digital innovation with thoughtful brand storytelling to strengthen property performance, while Chris brings the operational experience and collaborative leadership needed to successfully welcome new properties and teams into our portfolio. Both share our commitment to delivering exceptional experiences and meaningful results for our owners." Jost brings more than 15 years of marketing experience, with a background in digital strategy, brand development and revenue-focused marketing for independent and lifestyle hotels. Prior to joining CoralTree, she served as VP, marketing for Charlestowne Hotels, where she led marketing strategy across a diverse portfolio of properties. During her tenure, she helped develop distinctive hotel brands and integrated marketing campaigns designed to increase awareness, guest engagement and revenue. Her experience includes repositioning historic properties, developing comprehensive digital marketing strategies and identifying new opportunities to connect with travelers. At CoralTree, she will bring that expertise to advancing the company's e-commerce capabilities, including the evolving role of AI in how travelers discover and book hotels. Chris Luersen brings more than a decade of hospitality leadership experience to his new position. He most recently served as GM of The Eddy Taproom & Hotel in Golden, CO., a CoralTree-managed property. A third-generation hotelier, Luersen brings a hands-on operational approach and a deep understanding of the importance of relationships with owners, team members and guests. In his new role, he will apply that experience to supporting property teams through openings and transitions, with a focus on operational readiness, leadership development and long-term performance.

Outbound Park City set to open in early 2027. Reading Time: 2 minutes US: Lifestyle brand Outbound Hotels will open its 180-room Park City property in early 2027, located in Utah. With views of the Wasatch Mountains, Outbound Park City will open for stays beginning 1 April 2027. Alongside its 180 rooms, amenities include two F&B venues - an all-day diner and cocktail bar - alongside two social areas. One serves as an indoor retreat with a pool, hot tub, cabanas and loungers, while an outdoor courtyard includes fire pits, outdoor games, and areas for live music. An additional 11,000 square feet of flexible meeting space is also available for events. "Park City is an exciting opportunity for us to bring the Outbound experience to one of the country's most iconic four-season mountain destinations," said Matthew Mering, co-founder of Outbound Hotels. "With reservations now open, we're one step closer to welcoming guests to a place where they can get outside, spend time together and enjoy everything Park City has to offer all year round." The Outbound portfolio includes The Virginian Lodge in Jackson Hole, WY; Outbound Mammoth in Mammoth Lakes, CA; Outbound Stowe in Stowe, VT; and Outbound Sedona in Sedona, AZ. Additional properties are due to open in Yosemite, CA. Outbound Hotels is owned by Waterton and operated in partnership with CoralTree Hospitality. Highlights: * Lifestyle brand Outbound Hotels plans to open Outbound Park City in Utah in early 2027, with stays commencing 1 April 2027. * Designed by The Gettys Group, the 180-room mountain resort features an all-day diner, a cocktail bar, an indoor retreat with a pool, hot tub, cabanas, and loungers, an outdoor courtyard with fire pits and live music areas, and 11,000 square feet of flexible meeting space. * Led by co-founder Matthew Mering, the property joins Outbound Hotels' portfolio including properties in Jackson Hole, Mammoth Lakes, Stowe, Sedona, and Yosemite. * Owned by Waterton and operated in partnership with CoralTree Hospitality, the expansion brings the outdoor-focused hospitality brand to Utah's Wasatch Mountains.