Core Digital Media

Core Digital Media

Online advertising and marketing campaign management

About

Core Digital Media operates in the online advertising industry, focusing on creating and managing marketing campaigns for various clients, including those in the mortgage, education, insurance, and auto loan sectors. Their process involves designing advertisements, testing their effectiveness, and analyzing results, all handled by a skilled in-house marketing team. The company emphasizes performance advertising, meaning they earn revenue based on the results they achieve, such as clicks or sales. They utilize advanced data modeling and real-time targeting to optimize their campaigns, ensuring they reach the right audience. A notable product is LowerMyBills.com, which helps consumers save money on services like loans and insurance by connecting them with over 500 service providers. Core Digital Media's goal is to drive consumer engagement and conversions through effective advertising solutions.

Company Stage

N/A

Employees

51-200

Industries

Data & Analytics, Consumer Software, Financial Services

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

1999


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Simplify's Take

What believers are saying

  • AI-driven marketing strategies enhance ad placement and predictive analytics.
  • Mobile-first strategies allow for more targeted and effective ad campaigns.
  • Personalized marketing experiences align with Core Digital Media's predictive analytics expertise.

What critics are saying

  • Increased competition from AI-driven marketing solutions may impact market share.
  • Consolidation in education marketing could pressure Core Digital Media's services.
  • Data privacy regulations require innovation in data handling and consumer trust.

What makes Core Digital Media unique

  • Core Digital Media excels in ad placement optimization and predictive analytics.
  • Their in-house marketing team ensures expertise and control over campaigns.
  • LowerMyBills.com is a standout platform for consumer savings on loans and insurance.

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Benefits

Benefits that compete with the biggest companies out there.

A company that cares as much about life in the office as life on the outside. Enjoy our flexible time off policy and plenty of opportunities to play with your peers (on site office Olympics, boat cruises and more).

Career growth through on-site training, tuition reimbursement programs, and internal mobility opportunities. When we say we invest in our people, we mean it.

The opportunity to contribute to the team's success and to the community where we work and live. We promote giving back through GREEN initiatives, off-site service projects, and internal fundraisers.

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