Core Digital Media

Core Digital Media

Online advertising and marketing campaign management

About

Core Digital Media operates in the online advertising industry, focusing on creating and managing marketing campaigns for various clients, including those in the mortgage, education, insurance, and auto loan sectors. Their process involves designing advertisements, testing their effectiveness, and analyzing results, all handled by a skilled in-house marketing team. The company emphasizes performance advertising, meaning they earn revenue based on the results they achieve, such as clicks or sales. They utilize advanced data modeling and real-time targeting to optimize their campaigns, ensuring they reach the right audience. A notable product is LowerMyBills.com, which helps consumers save money on services like loans and insurance by connecting them with over 500 service providers. Core Digital Media's goal is to drive consumer engagement and conversions through effective advertising solutions.

Company Stage

N/A

Employees

51-200

Industries

Data & Analytics, Financial Services, Consumer Goods

Total Funding

N/A

Headquarters

N/A

Founded

1999


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Simplify's Take

What believers are saying

  • Core Digital Media's diverse client base across sectors like mortgage, education, insurance, and auto loans provides stability and growth opportunities.
  • The success of LowerMyBills.com demonstrates the company's ability to create trusted consumer platforms that drive significant savings and engagement.
  • Integration with Rocket Companies' ecosystem could offer new synergies and technological advancements, enhancing Core Digital Media's capabilities.

What critics are saying

  • The highly competitive online advertising industry requires continuous innovation to maintain a leading position.
  • Dependence on performance-based revenue can lead to financial volatility if campaigns do not meet expected outcomes.

What makes Core Digital Media unique

  • Core Digital Media's in-house marketing team ensures a high level of expertise and control over campaigns, unlike competitors who may outsource these functions.
  • Their performance-based advertising model aligns their success with client outcomes, providing a strong incentive to deliver measurable results.
  • The proprietary marketing platform and advanced data modeling capabilities offer a competitive edge in targeting and consumer engagement.

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Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%

Benefits

Benefits that compete with the biggest companies out there.

A company that cares as much about life in the office as life on the outside. Enjoy our flexible time off policy and plenty of opportunities to play with your peers (on site office Olympics, boat cruises and more).

Career growth through on-site training, tuition reimbursement programs, and internal mobility opportunities. When we say we invest in our people, we mean it.

The opportunity to contribute to the team's success and to the community where we work and live. We promote giving back through GREEN initiatives, off-site service projects, and internal fundraisers.

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