C

Core Digital Media

Delivers data-driven performance marketing campaigns

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Overview

Core Digital Media delivers performance-based digital marketing campaigns for clients in mortgage, education, insurance, and auto loan sectors. It handles the full process—from designing ads to testing, optimizing, and analyzing results—through an in-house team that uses a proprietary platform for campaign execution and external partner access. The company differentiates itself with end-to-end control of technology and campaigns, backed by real-time data modeling and audience targeting, and by owning assets like LowerMyBills.com that connect consumers to hundreds of service providers. Its goal is to achieve measurable client results through efficient consumer acquisition while helping consumers find cost-saving offers.

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About Core Digital Media

Simplify's Rating
Why Core Digital Media is rated
C
Rated B on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & AnalyticsConsumer SoftwareEnterprise SoftwareAI & Machine Learning

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, CA

Founded

1999

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Simplify's take

What believers are saying

  • Rocket’s October 29, 2026 results show integration continuing after Mr. Cooper and Redfin deals.
  • Kochava updated October 29, 2026 calls Core Digital Media a top online marketing buyer.
  • LowerMyBills still attracts mortgage shoppers in 2026, supporting recurring demand for lead generation.

What critics are saying

  • A TCPA appeal over LowerMyBills could invalidate leads and crush Rocket exposure by 2027.
  • Built In Los Angeles showed no Core Digital Media jobs on October 26, 2026.
  • Rocket’s 2026 filings fold Core Digital Media deeper into mortgage operations, reducing standalone strategic freedom.

What makes Core Digital Media unique

  • Rocket Companies still owns Core Digital Media through LMB HoldCo LLC in 2026.
  • LowerMyBills.com spans mortgage, insurance, and education acquisition with campaign-level attribution.
  • Core Digital Media combines in-house media buying, lead scoring, and predictive analytics at scale.

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Benefits

  • Benefits that compete with the biggest companies out there.
  • A company that cares as much about life in the office as life on the outside. Enjoy our flexible time off policy and plenty of opportunities to play with your peers (on site office Olympics, boat cruises and more).
  • Career growth through on-site training, tuition reimbursement programs, and internal mobility opportunities. When we say we invest in our people, we mean it.
  • The opportunity to contribute to the team's success and to the community where we work and live. We promote giving back through GREEN initiatives, off-site service projects, and internal fundraisers.

Company News

PYMNTS
May 6th, 2024
Rocket Companies Hires Shawn Malhotra To Drive ‘Ai-Fueled Homeownership’

Rocket Companies has hired Thomson Reuters veteran Shawn Malhotra as its first chief technology officer (CTO). In this newly created role, Malhotra will oversee the development and implementation of artificial intelligence (AI), data science, product engineering, technology operations, information security and other areas across the firm’s ecosystem, Rocket Companies said in a Monday (May 6) press release. Rocket Companies’ brands include Rocket Mortgage, Rocket Homes, Amrock, Rocket Money, Rocket Loans, Rocket Mortgage Canada, Lendesk and Core Digital Media, according to the release

ROI-NJ
Nov 30th, 2020
Hoboken education business makes acquisition

EducationDynamics, a Hoboken-based higher education marketing and enrollment management business, has acquired a higher ed portal, it announced Monday.

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