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Core of the Heart

Provides faith-focused digital devotionals and mentorship

Overview

Core of the Heart Ministries runs a digital platform for spiritual growth, centered on the COTH Daily mobile app that provides daily devotionals written by Johnny Chang and access to a Discord community. The app is free to use, with Silver and Gold memberships offering live online Bible classes, mentor Q&A with Chang, an archive of devotionals, and private journaling; a Gospel Bot answers questions based on Chang’s teachings. Revenue comes from subscriptions and donations, and the ministry expands its reach with content like Unlearned Wisdom, sermons, docu-series, and free in-person After Service events. The organization combines founder-led mentorship, prison ministry, and online/offline gospel-centered community-building to reach people who feel disconnected from traditional religious resources.

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About Core of the Heart

Simplify's Rating
Why Core of the Heart is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareSocial ImpactEducationEntertainment

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, CA

Founded

2024

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Simplify's take

What believers are saying

  • The App Store updated October 9, 2026, shows active product iteration and demand.
  • Coreoftheheart.com reports 291,123 downloads and 21,844 App Store reviews, signaling real traction.
  • The November 9, 2026 site promotes free iOS and Android access, broadening acquisition.

What critics are saying

  • The app’s 14K App Store ratings and 299,446 users mask monetization dependence on Johnny Chang.
  • Premium tiers charge $33 monthly and $77 monthly, risking backlash from faith audiences.
  • A founder-centric ministry creates existential key-person risk if Johnny Chang stops recording content.

What makes Core of the Heart unique

  • Johnny Chang’s testimony-led teaching differentiates Core of the Heart from generic Christian apps.
  • The 2026 app bundles devotionals, live classes, mentorship, and Gospel Bot in one product.
  • Core of the Heart Ministries pairs digital discipleship with prison ministry and live After Service events.

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Benefits

  • Remote Work Options

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