StretchLab will also collaborate with MLP partners to offer exclusive promotions and co-branded experiences.

StretchLab, the global leader in assisted stretching within the Xponential Fitness brand, under the leadership of seasoned fitness executive Verdine Baker, has grown the franchise brand to an astounding 500 units in just the past five years. Often, companies that open so many locations quickly cannot maintain healthy unit economics. Still, StretchLab has defied all odds, especially being a niche subcategory within the wellness industry. Numerous StretchLab franchise locations across the country have celebrated over $1 million in revenue in 2023, and membership numbers in 2024 continue to outpace years past. BLACK ENTERPRISE spoke with Baker, president and CEO of StretchLab and former professional soccer player, to understand how he’s been able to drive such tremendous growth and the importance of having African American executives in leadership roles and ownership across the franchise sector. BLACK ENTERPRISE: How did you decide to go into the fitness franchise industry? VERDINE BAKER: I’ve built my career from the start in the health and wellness industry

When Verdine joined StretchLab in 2018 as the national sales director, there were three franchise locations.