Big Human has partnered with Cotulla Education to launch two digital platforms addressing aviation workforce shortages. Aviation.edu focuses on career discovery and educational support, whilst Aviation.co serves as an industry-wide community platform for mentorship and knowledge-sharing. The initiative responds to projected shortfalls of tens of thousands of aviation maintenance professionals in the US over the next decade, driven by retirements outpacing new training programme entrants. The platforms aim to expand career awareness and provide sustained digital support throughout professionals' careers. Since launching, Aviation.co has generated over 750,000 social views, 20,000 organic impressions and 3,000 qualified waitlist sign-ups within six months. Big Human provided strategy, design, development and growth marketing for the partnership.