Overview
Courted is an AI-powered talent solutions platform for residential real estate brokerages that helps leadership recruit and retain agents. It works by merging MLS data, agent performance histories, and proprietary predictive models to create rich agent profiles, benchmark performance, forecast future moves, and flag “flight risk.” Recruiters can filter by volume, monitor trends, receive alerts, and use built-in AI to craft tailored outreach messages, turning cold contacts into timely conversations. The platform ties into existing brokerage workflows and aims to deliver a fast return on investment by becoming a daily operating system for growth and retention. Compared with competitors, Courted emphasizes data-driven, objective insights and actionable outreach within the real estate brokerage space, focusing specifically on residential markets. Its goal is to improve recruiting efficiency and agent retention across brokerages, achieving rapid payback and scalable adoption.
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Simplify's take
What believers are saying
- Courted’s November 2026 data showed $24.3 billion in recruited production across top-100 brands.
- Partnerships with Cloze, Epique Realty, and NAR REACH expanded distribution through 2026.
- Customer testimonials cite weeks-long payback and strong adoption at Michael Saunders and ONE Sotheby’s.
What critics are saying
- Compass’ September 2026 MLS data fight threatens Courted’s core data access and feeds.
- Courted’s 2026 recruiting thesis weakens as top-100 brokerage moves fell 57 percent.
- Brokerages can replicate basic analytics internally, commoditizing Courted’s edge by 2027.
What makes Courted unique
- Courted turns MLS production data into agent-move predictions for residential brokerages.
- Its 2026 platform adds recruiting pipeline management, retention signals, and ComposeAI outreach.
- NAR repeatedly surfaced Courted at October 2026 broker events as a recruiting tool.
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