Courtyard, an entertainment shopping platform, has launched Courtyard Sneakers, expanding its discovery-based commerce model into the sneaker market. For $275, customers receive an authenticated deadstock sneaker from a curated collection including rare Jordan and Nike releases. After the reveal, buyers can keep, ship, sell back at market value, or list their pair on Courtyard's marketplace. The platform has grown from $50,000 in monthly transaction volume in January 2024 to $2 billion annualised today across trading cards, luxury watches, comics, and coins. Co-founder and CEO Nico Le Jeune says the service targets collectors and enthusiasts seeking authenticated sneakers ranging from staples to rare grails. Founded in 2021 by Nicolas le Jeune and Paulin Andurand, Courtyard is backed by NEA, Y Combinator, and Forerunner Ventures.

Luxury Bazaar, a leading luxury watch retailer, has partnered with Courtyard.io, a discovery shopping platform, to offer high-end timepieces through randomised reveals with a 95% instant buyback guarantee at fair market value. The partnership launched on 4 March 2026, featuring curated watches from brands including Rolex, Patek Philippe, Vacheron Constantin and Audemars Piguet. Courtyard's platform serves over 60,000 collectors and allows customers to trade authenticated watches instantly or request physical delivery. Founder Roman Sharf will host a livestream on 6 March giving away a timepiece potentially worth up to $90,000 and announcing a limited-time 10% discount code. Philadelphia-based Luxury Bazaar generates $150 million in annual revenue. Courtyard offers minimum 90% fair market value buyback guarantees across various collectible categories.