Omnicom named a leader in The Forrester Wave(TM): Commerce Services, Q1 2026. Credera Team Credera parent company Omnicom (NYSE: OMC) has been named a Leader by global research and advisory firm Forrester in "The Forrester Wave(TM): Commerce Services, Q1 2026." Within Forrester's 23-criterion evaluation, Omnicom received the highest scores possible in 18 criteria, including vision, innovation, global delivery strategy, and AI-powered commerce strategy, technology, and operations. "This recognition from Forrester validates what we see every day working with brands and retailers: The winners in commerce are the ones who architect for orchestration, not just channels or tactics," said Olin Moran, Partner and Commerce Lead at Credera. "They connect demand, loyalty, and data into one coherent strategy that works across marketplaces, retail media, and physical stores. "Our approach has always been about focusing on what's practical and what performs," he continued. "Being recognized as a leader across commerce strategy, retail media intelligence, and omnichannel execution is proof that systematic, sustainable transformation delivers real results." The combination of Credera's digital commerce expertise, Flywheel Digital's cloud-based digital commerce platform, and the acquisition of IPG's Acxiom identity graph of 2.6 billion verified individuals to further enrich customer data for targeting has solidified Omnicom's position as a global leader in end-to-end commerce experiences. The Forrester evaluation noted that Omnicom "offers outstanding commerce strategy development and execution in most facets of commerce, including physical point-of-sale solutions, CRM and loyalty programs, retail media, and commerce organization design." The report continued, "Customers praise Omnicom's ability to perform as a single agency, giving them access to a large talent pool. They acknowledge it's unlikely they will encounter a challenge Omnicom hasn't already tackled." Read the full Forrester Wave(TM): Commerce Services, Q1 2026 report here. About Credera. Credera empowers the world's leading brands to navigate the complexities of data, technology, and marketing. As the global consultancy embedded within Omnicom's creative and media scale, Credera, Inc. bridge marketing ambition and technical execution to accelerate growth and build transformations that last. By combining deep technical expertise with creative firepower, Credera, Inc. help enterprise leaders achieve marketing and advertising enablement and technology and data excellence. Its iterative approach ensures Credera, Inc. deliver enterprise-ready AI and systems that are trusted, governed, and human-centered. Credera, Inc. believe that when technology supports the business, everything works better, inside and out. About Omnicom. Omnicom (NYSE: OMC) is the world's leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni, Omnicom's Connected Capabilities unite the company's world-class agency brands, exceptional talent, and deep domain expertise across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding, and experiential to address clients' most critical growth priorities. For more information, visit omc. Contact Us Let's talk! Credera, Inc. is ready to help turn your biggest challenges into your biggest advantages. Searching for a new career?

Pure Signal | Trust and Transparency in AI-Driven Marketing with Ellen Gates. Credera Team Trust and Transparency in AI-Driven Marketing with Ellen Gates Credera is excited to announce the release of a new Pure Signal episode: "Trust and Transparency in AI-Driven Marketing with Ellen Gates." On this episode. What and who will ultimately determine the real value and potential risks that follow the rise of AI? In this episode of Pure Signal, the team dives into why trust has emerged as a defining factor in AI adoption and reaction as organizations move from experimentation to scaling their real-world usage. Joined by special guest and Credera Partner Ellen Gates, hosts Kevin Erickson, Jake Carter, and Ryan Medellin unpack the growing gap between what AI systems actually can do and what most customers believe they can do. Bringing in a wealth of marketing and end user expertise, Ellen speaks to what she's seen out in the field as it relates to personalization, privacy, and governance. You'll hear why the team believes misaligned signals, opaque models, and poor results can quickly erode confidence in newly deployed AI systems. For leaders navigating AI-driven marketing, customer experience, and enterprise transformation, this episode offers a grounded perspective on how transparency, thoughtful design, and human accountability are becoming essential to building durable trust and sustainable AI strategies. Outline. * 00:00 Intro * 00:25 Warming up from all the snow * 01:50 Introducing Ellen Gates to the show * 04:50 Tackling trust and transparency * 11:20 The future of data privacy and AI * 13:25 Why showing your work is more important than ever * 18:30 This third party problem isn't new * 22:35 Businesses are still in the driver's seat * 27:00 Where advertising fits into this equation * 30:55 Control vs. collaboration * 37:00 Merging cutting edge tech with seamless CX * 39:00 Closing thoughts Pure Signal. In Pure Signal, North America CEO Kevin Erickson, Global Chief Innovation Officer Jake Carter, and Manager in Marketing Solutions Ryan Medellin cut through the noise to bring you what matters in tech. Together they're digesting the biggest developments in tech, data, AI, and beyond to bring you the strategy-focused insights you need to position your business for an uncertain future. This episode is available wherever you listen to your podcasts. Connect on LinkedIn with: Contact Us Let's talk! Credera, Inc. is ready to help turn your biggest challenges into your biggest advantages. Searching for a new career?

Omnicom has appointed Jantzen Bridges as Global President of Credera, its enterprise transformation consultancy. Bridges will lead service and delivery strategy whilst partnering with enterprise leaders on AI-enabled transformation programmes. Credera engages at enterprise level to design data, cloud, technology and operating solutions that support Omnicom's creative, commerce and media capabilities. This includes modernising data architecture, integrating marketing platforms and implementing workflows for better intelligence and decisioning tools. Bridges brings over 20 years' experience from global consulting firms including Accenture, Deloitte, Slalom Consulting and EY. Most recently, she was a Founding Principal of EY Studio+, helping organisations implement AI-first strategies using platforms including Adobe, Salesforce and Microsoft. Credera employs more than 4,000 consultants worldwide, partnering with enterprises to build AI-ready systems and operating models.