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Cricut

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About Cricut

Simplify's Rating
Why Cricut is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

501-1,000

Company Stage

IPO

Headquarters

South Jordan, Utah

Founded

1962

Overview

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for DIY home decor boosts Cricut's market potential.
  • Online crafting communities amplify Cricut's product visibility and popularity.
  • Remote work trends increase the market for home crafting tools like Cricut.

What critics are saying

  • Emerging DIY brands could impact Cricut's market share.
  • 3D printing technology may shift consumer preference from traditional cutting machines.
  • Supply chain vulnerabilities could affect Cricut's production capabilities.

What makes Cricut unique

  • Cricut's new Maker 4 and Explore 4 are faster and more affordable.
  • Cricut machines offer swappable tools for cutting, printing, and embossing.
  • Cricut's partnership with Reliance Digital expands its retail presence in India.

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Benefits

Hybrid Work Options

Company News

Artecon Lili
Mar 28th, 2025
Category: scrap and cutting tools.

If you are thinking about buying your first cutting machine or making a change, Cricut has recently launched two new gems: the Cricut Maker 4 and the Cricut Explore 4...

Hackster.io
Mar 1st, 2025
Cricut Launches New Explore 4 and Maker 4 Cutting Machines

Cricut just announced the launch of two new machines: the Explore 4 and Maker 4 - both stated to be faster and more affordable than their predecessors.

Channel News
Feb 28th, 2025
Circuit Launches Two New Machines For Home Crafting Enthusiasts

Cricut has announced two new versions of its popular crafting machines that can print, cut, and emboss various materials using swappable tools.

Always On
Feb 27th, 2025
Cricut Maker 4 And Cricut Explore 4 Have Been Announced And They're Faster And Better Looking Than Ever

Cricut has announced the next generation of its smart cutting machines, Cricut Maker 4 and Cricut Explore 4, available March 14.

HR Tech Wire
Feb 27th, 2025
Cricut(R) Unveils the Next Generation of Smart Cutting Machines: Cricut Explore(R) 4 and Cricut Maker(R) 4

Cricut unveils two new smart cutting machines - Cricut Explore 4 and Cricut Maker 4 - built with faster speeds, more materials and accessories, and new design options to power your creativity.

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