C

Cricut

Smart cutting hardware with design software

Overview

Cricut provides a connected crafting ecosystem that includes smart cutting machines, the cloud-based Design Space software, and a catalog of materials and accessories. Users create personalized projects by designing in Design Space and letting Cricut machines cut or score the chosen materials. The platform also includes Cricut Access, a subscription service that unlocks fonts, images, and projects, and a steady stream of consumables sold separately. Unlike standalone cutters, Cricut combines hardware, software, and a broad range of materials into one ecosystem, with a focus on enabling hobbyists and small businesses to produce customized cards, apparel, home decor, and gifts at home. The company’s goal is to empower people to make personalized goods easily by providing an end-to-end, user-friendly platform for DIY crafting.

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About Cricut

Simplify's Rating
Why Cricut is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

HardwareConsumer SoftwareDesignConsumer Goods

Company Size

501-1,000

Company Stage

IPO

Headquarters

South Jordan, Utah

Founded

1962

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Simplify's Take

What believers are saying

  • Q2 2026 paid subscribers exceeded 3.1 million, up 3% year over year.
  • Platform revenue rose over 5% to $85 million, proving recurring monetization strength.
  • September 2026 launches of Maker 5 and StickerPix expand categories and retail reach.

What critics are saying

  • Q2 2026 revenue fell 9% to $156.3 million, exposing demand volatility.
  • Subscription renewal litigation already forced a settlement, signaling recurring trust and compliance risk.
  • Maker 5 and StickerPix face direct competition from Michaels, Canon, Fujifilm, and Amazon.

What makes Cricut unique

  • Maker 5 cuts and engraves materials up to 3 millimeters thick, launched September 2026.
  • Design Space unifies hardware, AI tools, and 1.75 million-plus creative assets.
  • Cricut bundles machines with guided workflows, reducing setup friction for beginners and sellers.

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Benefits

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Company News

MJW Photos
Sep 28th, 2026
Cricut StickerPix Print + Cut and StickerPix Print price, specifications and availability announced.

Cricut StickerPix Print + Cut and StickerPix Print price, specifications and availability announced. Cricut, best known for its crafting cutters, has launched two new machines that bring it into the world of home photo printing. The Cricut StickerPix Print + Cut and Cricut StickerPix Print are designed to turn the photos on your phone into stickers, labels, photo prints and cards. It's a new category for the brand, and it puts Cricut up against the compact photo printers from the likes of Canon, Kodak and Fujifilm that have become popular for printing straight from a phone. Two machines, one process. Both printers use thermal dye-sublimation, which Cricut says produces high-resolution 300dpi prints that are water, scratch and fade resistant thanks to a laminate layer applied during printing. The StickerPix Print + Cut is the more capable of the pair. It prints, laminates and then cuts custom shapes using a built-in fine-point blade, so you can go from a photo to a finished die-cut sticker in a single pass. It can also produce photo prints, photo cards and custom-cut labels. The StickerPix Print uses the same printing technology but skips the cutter, working instead with pre-cut Cricut Sticker Sheets in a range of shapes and sizes. It also handles photo prints and cards. Design Space and AI tools. Both machines connect via Bluetooth to Cricut's Design Space software on mobile and desktop. Users can start with their own photos, edit templates, use AI-powered features or choose from a library of more than 1.8 million sticker images. Cricut notes that the full content library and some software features, including Cricut AI, require a paid Cricut Access subscription.

Camera Jabber
Sep 27th, 2026
Cricut StickerPix Print + Cut and StickerPix Print price, specifications and availability announced.

Cricut StickerPix Print + Cut and StickerPix Print price, specifications and availability announced. Ali Jennings Camera Jabber Author Published: 27th September 2026 Cricut, best known for its crafting cutters, has launched two new machines that bring it into the world of home photo printing. The Cricut StickerPix Print + Cut and Cricut StickerPix Print are designed to turn the photos on your phone into stickers, labels, photo prints and cards. It's a new category for the brand, and it puts Cricut up against the compact photo printers from the likes of Canon, Kodak and Fujifilm that have become popular for printing straight from a phone. Two machines, one process. Both printers use thermal dye-sublimation, which Cricut says produces high-resolution 300dpi prints that are water, scratch and fade resistant thanks to a laminate layer applied during printing. The StickerPix Print + Cut is the more capable of the pair. It prints, laminates and then cuts custom shapes using a built-in fine-point blade, so you can go from a photo to a finished die-cut sticker in a single pass. It can also produce photo prints, photo cards and custom-cut labels. The StickerPix Print uses the same printing technology but skips the cutter, working instead with pre-cut Cricut Sticker Sheets in a range of shapes and sizes. It also handles photo prints and cards. Design Space and AI tools. Both machines connect via Bluetooth to Cricut's Design Space software on mobile and desktop. Users can start with their own photos, edit templates, use AI-powered features or choose from a library of more than 1.8 million sticker images. Cricut notes that the full content library and some software features, including Cricut AI, require a paid Cricut Access subscription. "Cricut StickerPix brings these trends together and makes it incredibly easy to turn what's on your screen into something you can hold, share, and make your own," said Ashish Arora, CEO at Cricut. Its take. For photographers, dye-sub printing is a proven route to durable, continuous-tone small prints, and the ability to cut around a subject is something traditional mini photo printers can't do. The subscription requirement for some features and the reliance on Cricut's own sticker sheets are worth bearing in mind when weighing up running costs. Cricut StickerPix key features. Thermal dye-sublimation printing: at 300dpi Laminated prints: water, scratch and fade resistant StickerPix Print + Cut: print, laminate and precision cut in one machine StickerPix Print: prints and laminates onto pre-cut Cricut Sticker Sheets Bluetooth connection to Design Space: on mobile and desktop Outputs: stickers, labels, photo prints, photo cards Cricut StickerPix price and availability. The Cricut StickerPix Print + Cut Essential Bundle costs £249.99 and the Cricut StickerPix Print Essential Bundle costs £159.99. Both are available from 25 September 2026 through Cricut.com and retailers including Hobbycraft, Currys, Very, Amazon, John Lewis and Argos.

iTWire
Sep 25th, 2026
Cricut launches brand new sticker printing gear to step up your creative ideas to the next level.

Cricut launches brand new sticker printing gear to step up your creative ideas to the next level. iTWire has long been a fan of the versatile Cricut ecosystem that helps you bring your creative ideas to life no matter how simple or complicated. Today, Cricut has announced a whole new category of creativity with its brand new StickerPix kit, that's sure to be a massive hit with artists, family members, and everyone. Whether you're a parent making stickers for the family, an industrial plant safety advisor putting warnings up, an artist promoting their work at Comic-Con, or anything, anyone, in between or even working way outside the box, your sticker and photo printing can now be elevated right to the next level with all the ease and excellence you've come to expect from Cricut. What's more, coming out in mid October, these new devices are sure to be top of the Christmas wish list for many, so here's your chance to get top brownie points for your loved ones. The versatile Cricut ecosystem already lets you cut into a plethora of 300+ materials be it vinyl, wood, laminate, or other... it already lets you affix your designs to shirts, tote bags, mugs, caps, and more... it already lets you do as much as you can possibly imagine with that being your limit, not the product itself. Well, now the brand new Cricut StickerPix Print+Cut and Cricut StickerPix Print devices brings personalised sticker making right into the Cricut creativity platform. The two new machines give people a complete creative toolkit to turn photos from their camera roll into personalised stickers, prints, labels and photo cards to enjoy, share or gift - all from home in minutes. For the first time, Cricut is giving people a complete creative toolkit to easily take photos from your camera roll, and make them into tangible custom stickers, prints, labels and photo cards to enjoy, share or gift. Cricut StickerPix Print + Cut takes the experience from print to finished custom sticker - printing, laminating, and precision cutting in one machine - whilst Cricut StickerPix Print makes it simple to create personalised photo prints, plus pre-cut stickers and labels. Cricut StickerPix machines arrive at the intersection of three powerful trends shaping how people create and express themselves today. Phones now hold more photos and memories than ever, but most rarely make it beyond the screen; stickers have become tangible, visual language for self-expression and community building; fueled by social media; and AI is creating entirely new ways to transform everyday photos into art, designs, and memorable creations. "Cricut StickerPix brings these trends together and makes it incredibly easy to turn what's on your screen into something you can hold, share, and make your own," said Cricut CEO Ashish Arora. "Cricut has always been about helping people turn their ideas into something personal and real, and we are so excited to make that even easier with the launch of this new machine line." Cricut StickerPix Print + Cut is an all-in-one machine that turns personalised designs into custom stickers through one seamless process: printing, laminating, and precision cutting custom shapes. You can also make photo prints, photo cards, and custom-cut labels. Using thermal dye-sublimation technology, it produces high-resolution, ultra-vivid prints that are water-, scratch-, and fade-resistant, so creations are made to last. A built-in fine-point blade delivers precise, clean edges on every custom sticker shape. Cricut StickerPix Print brings the same vivid dye-sublimation technology and print shop quality to a streamlined making experience for creating custom pre-cut stickers and labels, photo prints, and photo cards. Pre-cut sticker sheets are available in a variety of shapes and sizes. Both machines are compact enough to fit anywhere in the home and connect to Cricut Design Space on mobile and desktop. Users can start with their own photos or ideas, personalise editable templates, use AI-powered capabilities, or choose from a library of more than 1.8 million sticker images from hundreds of original artists - then send their creation directly to their machine to make it real in minutes. Cricut StickerPix represents the next expansion of the brand's creativity platform beyond cutting, giving people another way to turn personal ideas into meaningful, real-world creations through one connected ecosystem powered by Design Space. By adding photo and sticker printers to the platform, Cricut is making it possible to bring even more of the ideas, images, and moments from a phone into real life. Ok! Enough talk. What you really want to know is where, when, and how much? Cricut StickerPix Print + Cut and Cricut StickerPix Print will be available beginning 15th October 2026 at leading retailers; Spotlight and Harvey Norman in Australia and New Zealand. The Cricut StickerPix Print + Cut will be available as a bundle for $469 ($NZ 579) including the machine itself, 18 sticker sheets, 18 photo paper sheets, and one ink cartridge. Additional Cricut StickerPix Print + Cut sheets and ink cartridges will be available in bundles of 72 sheets and two ink cartridges. They will retail for $84.95 ($NZ 109.95) for the sticker sheet/ink cartridge bundles, and $69.95 ($NZ 89.95) for the photo paper/ink cartridge bundles. The Cricut StickerPix Print will be available as a bundle for $289 ($NZ 349) with the machine, 18 precut rectangle sheets, 18 precut circle sheets, 18 photo paper sheets, and one ink cartridge. Additional materials will be available in two different bundles: One for $44.95 ($NZ 59.95) with 36 sticker sheets, 18 photo sticker sheets, and one ink cartridge, and another for $64.95 ($NZ 79.95) with 18 precut rectangle sheets, 18 precut circle sheets, 18 precut square sheets, and two ink cartridges. While iTWire often feels the term "game changer" is overused, in this situation it's truly justified. Creatives already know how useful, helpful, and versatile Cricut is. The addition of sticker printing is absolutely a game changer without hyperbole. Everyone loves stickers, and everyone can find a great use for stickers. What's more, this is the kind of kit that can launch (or accelerate) your artistic career and shopfront, opening a whole new world of merch opportunities for your stalls or sales. Like with everything Cricut, there's two layers: the simple facts and nuts-and-bolts of what the machines are and do, and then there's the unseen layer that exists only in your mind and imagination, namely the massive, massive universes of potential. That's what Cricut has been giving people over all these years, and now boosted to what is surely one of the most popular media forms ever. Who doesn't love stickers? Children find them magical, coal miners compete over who can adorn their helmet the most, techie laptops are festooned by them, and Comic-Con stalls would be lost without them. And now sticker making is easier than ever.

GlobeNewswire
Sep 3rd, 2026
Cricut(R) introduces Cricut Maker(R) 5, its most versatile smart cutting machine yet.

Cricut(R) introduces Cricut Maker(R) 5, its most versatile smart cutting machine yet. The next-generation machine brings advanced cutting and engraving capabilities, expanded material possibilities, and a more compact design to the Cricut suite of connected machines. September 03, 2026 12:00 ET | Source: Cricut, Inc. SOUTH JORDAN, Utah, Sept. 03, 2026 (GLOBE NEWSWIRE) - Cricut(R), Inc. (NASDAQ: CRCT) today announced Cricut Maker(R) 5, its most versatile smart cutting machine yet, designed to help people confidently turn their ideas into meaningful, personalized items. Cricut Maker 5 brings together expanded material capabilities, specialized tools, and an intuitive guided design experience. From popular and everyday projects like personalized apparel and full-color stickers to special projects like engraved metal tags, custom jewelry, dimensional home decor, and signage, Cricut Maker 5 offers unlimited creative freedom. New to Cricut Maker 5 is the ability to cut and engrave compatible materials* up to 3 mm thick - a 25% increase in clearance compared with the previous generation's 2.4 mm limit - opening more possibilities with materials such as leather, acrylic, metal, foam core, corrugated plastic, and felt. Combined with a sleek new design that's 30% more compact than the previous generation, Cricut Maker 5 delivers the brand's most versatile making experience in a smaller footprint. "Cricut Maker 5 is about giving people the confidence and capability to make more of what they imagine," said Ashish Arora, CEO of Cricut. "We're making advanced techniques like engraving more approachable and bringing more tools and materials into one connected experience, empowering people to turn more of their ideas into meaningful, personalized things they can make themselves." Create Without Limits Compatible with more than 300 materials and 13 specialized tools, Cricut Maker 5 cuts, writes, draws, foils, scores, debosses, embosses, engraves, and more. With thoughtful improvements to features like the adaptive tool system, creators can cut everything from delicate materials like fabric and crepe paper to thicker materials like wood, leather, foam core, and corrugated plastic. This versatility gives people the flexibility to create across occasions, interests, and skill levels - from personalized gifts, apparel, and home decor to custom accessories, signage, jewelry, and dimensional projects. With the ability to cut and engrave compatible materials up to 3 mm thick, Cricut Maker 5 enables projects with greater depth, durability, and dimension. Users can engrave a metal luggage tag or acrylic sign, create layered wood decor, and explore more advanced techniques from a single machine. Designed to Fit Real Life Cricut Maker 5 features an all-new, modern design in two new color options: Slate Blue and Teal. The new design and color options deliver a premium look that complements any creative workspace. At 30% more compact than previous Cricut Maker models, Cricut Maker 5 fits more naturally into today's homes and creative spaces while maintaining the 12-inch cutting performance, precision, and reliability that Cricut is known for. One Connected Experience, From Idea to Finished Project Cricut Maker 5 works seamlessly with Cricut Design Space(R), the free Cricut design app, making personalization easier than ever, whether you're creating your first project or your hundredth. Recent Design Space enhancements simplify each stage of the creative process, including: * Guided design flows that help users get started and understand what they need at each step * AI-powered design tools* that help turn any idea into a cut-ready project design * Streamlined editing tools and workflow improvements for a faster, more intuitive experience * More than 1.75 million images, 1,500 fonts, and thousands of ready-to-make projects and templates*, with an expanding library of creative content available through Cricut Access(TM) This connected platform creates an intuitive, end-to-end making experience that helps users spend less time figuring out how and what to make, and more time bringing their ideas to life. Bundles Designed to Make Getting Started Easy Cricut Maker 5 is available in a variety of bundles designed to help people get the most from their machine starting day one. Rather than purchasing advanced tools, accessories, and materials separately, people can choose the bundle that best matches how they create. The Ultimate Bundle includes the most popular Cricut Maker-specific tools, including the Engraving Tip, Knife Blade, Deep Point Blade, and Rotary Blade, making it easy to begin engraving, cutting thicker materials, and exploring the machine's full creative potential right out of the box. Pricing and Availability Cricut Maker 5 will be available beginning September 4, 2026, with bundles starting at USD $349 in Slate Blue. For the first two weeks following launch, Cricut Maker 5 will be available exclusively through Cricut.com and Michaels stores. Michaels will offer an exclusive bundle featuring the Teal machine. Following the exclusivity period, Cricut Maker 5 and select bundles will be available through additional online and in-store retailers where Cricut machines are sold. "At Michaels, we're passionate about fueling the joy of creativity and celebration, and our partnership with Cricut helps make that possible in new ways," said Chuck Smith, Senior Vice President at Michaels. "We're excited to introduce the Cricut Maker 5 to our customers in an exclusive teal color, giving them even more opportunities to explore their creativity. We can't wait to see what our customers create, celebrate and share with it." *Full content library & certain software features requires paid Cricut Access(TM) subscription. Visit help.cricut.com for specific compatibility, details, terms and conditions, warranty information, and more. About Cricut, Inc. Cricut, Inc. is a creative platform company that makes it easy for users to create meaningful personal items. Cricut hardware and software work together as a connected platform for consumers to make beautiful, high-quality projects quickly and easily. These industry-leading products include a flagship line of smart cutting machines - the Cricut Maker(R) family, the Cricut Explore(R) family, and the Cricut Joy(R) family - accompanied by other unique tools like Cricut EasyPress(R), the Infusible Ink(TM) system, and a diverse collection of materials. In addition to providing tools and materials, Cricut fosters a thriving community of millions of dedicated users worldwide.

Market Wire News
Aug 26th, 2026
Cricut to present at upcoming investor conferences.

Cricut to present at upcoming investor conferences. MWN-AI** Summary. Cricut, Inc. (NASDAQ: CRCT), a leading creative technology company based in South Jordan, Utah, has announced its participation in two prominent investor conferences in September 2026. The management team will present insights into the company's vision and growth strategy at the Barclays 19th Annual Global Consumer Conference on September 9 in Boston and the Goldman Sachs 2026 Communacopia + Technology Conference on September 10 in San Francisco. Cricut has built a strong reputation for providing an innovative connected platform that empowers users to create personalized, high-quality projects easily. The company's flagship products, including the Cricut Maker(R), Cricut Explore(R), and Cricut Joy(R) smart cutting machines, along with its unique tools such as the Cricut EasyPress(R) and the Infusible Ink(TM) system, cater to a vibrant community of millions of creators across the globe. The presentations will be available for live streaming through Cricut's investor relations website, allowing shareholders and potential investors to engage with the company's developments in real-time. Following the events, replays will also be accessible through the same platform, ensuring that important information reaches a wider audience. Cricut is committed to transparency and effective communication with its investors. The company intends to continue leveraging its investor relations website and news blog to disclose material non-public information and fulfill its regulatory obligations. With growing interest in DIY and personalized products, Cricut remains well-positioned in the market. The upcoming investor conferences provide an opportunity for the company to strengthen its relationships with shareholders while discussing future initiatives and successes. Interested parties are encouraged to monitor Cricut's investor relations updates and public announcements for the latest information. MWN-AI** Analysis. As Cricut, Inc. (NASDAQ: CRCT) prepares for its upcoming presentations at the Barclays 19th Annual Global Consumer Conference and the Goldman Sachs 2026 Communacopia + Technology Conference, investors should view these appearances as critical opportunities to glean insights into the company's growth trajectory and strategic direction. Cricut's unique position in the creative technology space, particularly with its advanced cutting machines and versatile crafting tools, underpins its appeal in a rapidly evolving market. The management's presentation will likely focus on recent innovations, product launches, and community engagement, which are pivotal in maintaining customer loyalty and driving sales. It's important for investors to listen for updates on key financial metrics such as revenue growth, user engagement, and market expansion efforts. The crafting market has shown resilience, particularly as trends towards personalization and DIY projects continue to gain traction. Investors should be attentive to how Cricut plans to capitalize on these trends, possibly through enhanced product features or new offerings that cater to diverse consumer needs. Moreover, given the heightened competition in the creative tools market, Cricut's management may address strategic initiatives to differentiate its brand. Monitoring the discussions around customer retention strategies, partnerships, and potential international growth opportunities will provide deeper insight into Cricut's long-term sustainability. As the company utilizes its investor relations website and blog to disseminate information, stakeholders should be proactive in reviewing these platforms for important updates. While keeping abreast of macroeconomic factors affecting discretionary spending is crucial, Cricut's established community and robust product ecosystem position it well to navigate economic fluctuations. In conclusion, for investors, analyzing Cricut's upcoming presentations with a focus on growth strategies, market trends, and competitive positioning will be key to informed decision-making in the context of their investment portfolios. **MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release. August 26, 2026 04:05:00 pm SOUTH JORDAN, Utah, Aug. 26, 2026 (GLOBE NEWSWIRE) - Cricut, Inc. ("Cricut") (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users worldwide, today announced that members of its management team are scheduled to present at upcoming investor conferences. Details for the events are as follows: * Barclays 19th Annual Global Consumer Conference on Wednesday, September 9, 2026, in Boston. * Goldman Sachs 2026 Communacopia + Technology Conference on Thursday, September 10, 2026, in San Francisco. The presentations will be webcast live on the investor relations section of Cricut's website at https://investor.cricut.com/. A replay of the presentations will be available on the website following the completion of the events. About Cricut, Inc. Cricut, Inc. is a creative platform company that makes it easy for users to create meaningful personal items. Cricut hardware and software work together as a connected platform for consumers to make beautiful, high-quality projects quickly and easily. These industry-leading products include a flagship line of smart cutting machines - the Cricut Maker(R) family, the Cricut Explore(R) family, the Cricut Joy(R) family - accompanied by other unique tools like Cricut EasyPress(R), the Infusible Ink(TM) system, and a diverse collection of materials. In addition to providing tools and materials, Cricut fosters a thriving community of millions of dedicated users worldwide. Cricut has used, and intends to continue using, its investor relations website and the Cricut News Blog (https://cricut.com/blog/news/) to disclose material non-public information and to comply with its disclosure obligations under Regulation FD. Accordingly, you should monitor its investor relations website and the Cricut News Blog in addition to following its press releases, SEC filings and public conference calls and webcasts. FAQ**. What key developments or product innovations will Cricut Inc. CRCT highlight during the investor conferences in September 2026? I'm unable to provide information on specific developments or product innovations for Cricut Inc. during investor conferences in September 2026, as my training only includes data up to October 2023. 2. How does Cricut Inc. CRCT plan to address potential challenges in the creative technology market during its upcoming presentations? Cricut Inc. plans to address potential challenges in the creative technology market by showcasing innovative product enhancements, emphasizing user-friendly features, and demonstrating strong community engagement during its upcoming presentations. 3. What financial performance metrics will Cricut Inc. CRCT focus on at the Barclays and Goldman Sachs conferences in September 2026? As of now, specific metrics Cricut Inc. CRCT may focus on at the Barclays and Goldman Sachs conferences in September 2026 cannot be determined, but likely candidates include revenue growth, profitability margins, market share, and customer retention metrics. 4. How does Cricut Inc. CRCT aim to enhance its user community engagement as discussed in the upcoming investor conferences? Cricut Inc. aims to enhance user community engagement by showcasing new features, fostering collaboration, and encouraging creative sharing through user-generated content initiatives at the upcoming investor conferences. **MWN-AI FAQ is based on asking OpenAI questions about Cricut Inc. (NASDAQ: CRCT).

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