Crisp

Crisp

Netherlands online supermarket delivering groceries

Overview

Crisp is an online supermarket in the Netherlands that sells groceries through an e-commerce platform without a subscription, delivering to most of the country. Customers shop online and choose flexible delivery times, with real-time track-and-trace, a 50-euro minimum order, and delivery fees that vary by location (2.95–8.95 euros) but are free for large orders. It differentiates itself with nationwide delivery (excluding the Wadden Islands and Kaageiland), transparent pricing, a focus on product quality and freshness, and a commitment to fair pay for producers, packers, and delivery workers. The goal is to make grocery shopping convenient and affordable while clearly labeling organic options and ensuring fair treatment of workers.

Funded Recently

About Crisp

Simplify's Rating
Why Crisp is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Food & Agriculture

Data & Analytics

Consumer Software

Consumer Goods

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$230.5M

Headquarters

Amsterdam, Netherlands

Founded

2018

Get referred to Crisp

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • July 2026 De Buurtboer acquisition expands Crisp into corporate lunches and offices.
  • B2B revenue rose 40% last year, giving Crisp a second growth engine.
  • The new Amsterdam distribution center and expanded kitchen increase capacity and speed.

What critics are saying

  • XO Capital investors sued in 2025, alleging concealed liquidity problems and fraud.
  • Crisp reported a €21.5 million 2025 loss, proving profitability remains fragile.
  • If 2026 EBITDA slips, fresh capital demands can trigger dilution or insolvency pressure.

What makes Crisp unique

  • Crisp won YouGov Best Online Supermarket 2025, reinforcing premium customer trust.
  • Its proprietary local-and-seasonal operations system powers farm-to-fork grocery delivery across the Netherlands.
  • ABN AMRO backed Crisp in July 2025, validating a Dutch, non-VC financing path.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$230.4M

Above

Industry Average

Funded Over

8 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Parental Leave

Relocation Assistance

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

0%
Emerce
Jul 15th, 2026
Crisp raises $28M to scale operations and expand into corporate lunch market

Online supermarket Crisp has secured €25 million in a new funding round from existing shareholders. The capital will support expansion and growth initiatives. The investment will finance a new sustainable distribution centre, AI development, and expansion within the food sector. This includes the recent acquisition of corporate lunch specialist De Buurtboer. Funds will also support private label products and organic range expansion. The funding coincides with operational milestones. Crisp's first deliveries from its new Amsterdam distribution centre launch this month. The facility has an A+++++ energy label and generates its own electricity, operating nearly self-sufficiently. The move doubles Crisp's operational capacity for consumer and business segments. The location also accommodates an expanded production kitchen, addressing growing demand for freshly prepared meals.

Hortidaily
Jul 3rd, 2026
Penny Hungary invests in mega logistics center.

Penny Hungary invests in mega logistics center. UK: Aldi trials earlier store closures as it looks to protect low prices Aldi is trialling earlier closing times at selected UK stores as the discounter looks for new ways to keep costs down and protect its low-price model. Some stores will close at 9pm rather than 10pm, with customer feedback being reviewed before the supermarket makes any further decisions. Source: grocerygazette.co.uk Iceland: Hagar reports revenue and profit growth in Q1 2026/27 Icelandic retailer Hagar reported revenue of ISK 50.8bln (€352.9mln) for its first quarter 2026/2027, marking a 5.5% year-on-year increase. Gross profit for the period was up 24.1%, to ISK 13.3bln (€92.4mln), with a gross margin of 26.2%, while net profit increased by 2.4%, to ISK 1.92bln (€13.5mln). Source: esmmagazine.com Hungary: Major retail chain invests in mega logistics center Penny Hungary is launching a 13.5bln forint (38mln euros) investment to expand its logistics center in Alsónémedi. The Alsónémedi center in the Budapest metropolitan area has played a key role in the company's supply chain since Penny began operations in Hungary, Világgazdaság reports. Over the past three decades, the discount chain has grown into a nationwide network, while demand for fresh products has steadily increased and the product selection has expanded. "Proximity plays a key role in logistics. It is important to us that both our stores and our suppliers are easily accessible, as this is how we can ensure that fresh products get from the farm to store shelves as quickly as possible", said Viktor Reis, logistics manager at Penny Hungary, as quoted by the company. Source: hungarytoday.hu Holland: Crisp acquires De Buurtboer to strengthen its B2B presence Online grocery store Crisp is acquiring De Buurtboer, a provider of corporate lunches, from catering group Albron. This move strengthens Crisp's position in the business market, where revenue rose by 40% last year. Source: retaildetail.eu Pick n Pay launches AI grocery shopping assistant in South Africa Retailer Pick n Pay launched an artificial intelligence-powered shopping assistant that helps customers build grocery orders using voice, text or photos instead of searching for products manually. Known as "Penny", the assistant allows shoppers to order groceries conversationally in multiple languages using voice notes, text prompts or images, including photographs of handwritten shopping lists, recipes or products they want to buy. Source: reuters.com New Zealand: Big changes are happening behind the walls at PAK'nSAVE Richmond Foodstuffs South Island reported: "PAK'nSAVE Richmond is undergoing a major upgrade designed to offer more choice, better availability and a faster, easier shopping experience. The first stage of the project, which opened early last week, includes a new customer entrance, a dedicated Aisle of Value and an expanded produce hall". Source: foodstuffs-si.co.nz UK: Quality Food & Drink Awards partners With Whole Foods Market to champion small producers The Quality Food & Drink Awards (QFDAs) have announced a partnership with Whole Foods Market UK for 2026, which sees the natural and organic grocer become the official sponsor of the 2026 Small Producer Award. Source: kamcity.com Mattoni 1873 expands PepsiCo partnership to Croatia and Slovenia Czech beverage company Mattoni 1873 is expanding its strategic partnership with PepsiCo. As of 1 January 2027, Mattoni 1873 will become PepsiCo's manufacturing and distribution partner in Croatia and Slovenia, taking on full responsibility for the production, distribution, and commercial activities of PepsiCo's beverage portfolio in these two new markets. Source: esmmagazine.com UK: Co-op reports rise in store sales following digital data collaboration with Google and LiveRamp LiveRamp has announced the implementation of the first closed loop omnichannel measurement framework for Co-op. In collaboration with Google, LiveRamp enabled the retailer to deterministically link search ads to real-world store visits and food sales, proving the offline impact of its digital marketing investments. Source: retailtechinnovationhub.com US: Save Mart returns to Tahoe with first South Lake Tahoe store Save Mart opened its new South Lake Tahoe location on Wednesday, July 1, at 1020 Al Tahoe Blvd. Save Mart is banking on a variety of options and services to attract shoppers to its South Lake Tahoe store. The list includes in-house cut fruit and vegetables and a wide selection of locally sourced produce. Source: eu.rgj.com Walmart: Healthier choices made more accessible Walmart reported: "Walmart is making fresh foods and everyday wellness products easier to try and easier to afford. This summer, customers can find 300+ Rollbacks on fresh favorites like watermelons, blueberries, cherries, and fresh organic ground beef". Source: corporate.walmart.com Walmart continues to shape the future of global food retail International Supermarket News reported: "Fresh food remains one of Walmart's most important priorities. The company continues to expand its selection of fresh fruit and vegetables, meat, seafood, bakery products, dairy, and ready-to-eat meals. By working closely with suppliers and investing in cold-chain logistics, Walmart aims to maintain high product quality while keeping prices competitive". Source: internationalsupermarketnews.com US: Demystifying produce prices across the supply chain Bill Loupée (COO at Ben B. Schwartz & Sons, a Detroit-based wholesale distributor of fresh produce) reported: "Grocery prices have been steadily rising, particularly fresh produce. People are pointing fingers at a number of factors - tariffs, inflation - but the truth is that it's a very complex and layered issue". Source: progressivegrocer.com US: Convenience store retailer Cumberland Farms files for IPO Chain Store Age reported: "The convenience store retailer has filed a registration statement with the U.S. Securities and Exchange Commission for a proposed public offering. Cumberland Farms was formerly known as EG Group, a global convenience retailer with more than 3,200 stores in the United States - its single biggest market by revenue - and Europe. (The name change became official this June. The company also moved its headquarters from the U.K. to Charlotte, N.C.)". Source: chainstoreage.com

Brown Brothers Media
Jul 17th, 2025
Amsterdam's Crisp secures €28M loan from this Dutch bank to fuel sustainable growth

Alongside the financing announcement, Crisp expands its Supervisory Board with the appointment of independent member Boukje Taphoorn, former CMO

Emerce
Jul 17th, 2025
Crisp secures €28M for growth expansion

Crisp, an online supermarket, has secured a €28 million loan from ABN Amro to fuel its growth. The funding will be used for strategic investments, including expanding its product range, enhancing supply chain technology, and applying AI. Part of the loan replaces previous US venture capital, aligning with Crisp's preference for a long-term partnership with a Dutch financial entity. Boukje Taphoorn joins the board as an independent commissioner. Crisp achieved profitability in the Netherlands in June 2024.

PYMNTS
Nov 16th, 2023
Crisp Raises $37 Million To Expand Dutch Grocery Delivery

Grocery app Crisp has raised $37 million to enhance its seasonal/local food-focused delivery service. The Amsterdam-based company announced the funding in a Thursday (Nov. 16) press release, saying it would help Crisp deliver “better food for the many” in its core markets of the Netherlands and Belgium. “A fully proprietary software and operations system specifically built for local and seasonal products and the shortest route from farm to fork,” the company said in the release. “Crisp allows country-wide customers to shop from over 900 small-scale suppliers, proving circularity, no waste and responsible farming can have its place in the mass market.”

Recently Posted Jobs

Sign up to get curated job recommendations

Crisp is Hiring for 9 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →