Adore Beauty selects Criteo for retail media offering. The agreement will introduce onsite Sponsored Products advertising across Adore Beauty's digital platforms, giving beauty brands access to shoppers during product discovery, consideration and purchase. Criteo has partnered with Australian online beauty retailer Adore Beauty to develop its retail media offering across Australia and New Zealand. The initial rollout will place sponsored products on Adore Beauty's search and category pages, starting on the retailer's website before extending to its app. A second phase is expected to explore advertising on product detail pages and onsite display formats. Criteo powers Adore Beauty's sponsored product ads. Criteo will support the partnership through its Commerce Yield and Commerce Max platforms, providing technology for integration, advertiser demand, campaign activation, reporting and closed-loop measurement. The agreement builds on an existing relationship in which Criteo supports Adore Beauty's customer acquisition and performance marketing campaigns. Adore Beauty uses data-driven attribution to assess Criteo's contribution across the customer journey, rather than relying exclusively on last-click measurement. Katrina Rose, Chief Digital Officer, Adore Beauty: "Our customers come to Adore Beauty to discover, explore and shop from a wide range of beauty brands, so there is a natural opportunity to bring brands closer to customers throughout that experience. Working with Criteo will allow us to build out our retail media offering and give our brand partners new ways to connect with customers at relevant moments in their shopping journey." Criteo reports retail media growth across ANZ. The partnership extends Criteo's work with Adore Beauty onto the retailer's own digital properties. It combines Criteo's performance optimisation, audience activation and attribution capabilities with Adore Beauty's first-party data and shopping environment. Criteo's retail media business has also expanded across Australia and New Zealand, with media spend on its retail media platform in the region growing more than fivefold over the past 12 months. Guillaume Dupont, Country Head for Australia and New Zealand, Criteo: "Adore Beauty's decision to expand its relationship with Criteo marks an important milestone in the continued evolution of retail media in Australia, particularly in the health and beauty category. Consumers move fluidly between discovery, consideration and purchase, and retailers are increasingly looking for ways to translate these high-intent moments into measurable value for brands, agencies and shoppers. As more retailers adopt connected retail media solutions, retail media becomes easier to navigate, easier to measure and more valuable for all participants. This gives brands and agencies greater access to relevant audiences, while enabling retailers to unlock new growth opportunities through their commerce data and customer relationships. Adore Beauty's partnership demonstrates the potential for the beauty sector to lead the next phase of retail media maturity." Criteo builds its retail media network in Australia. Criteo's retail media platform is active with Australian retailers across several sectors, including Uber Eats, Chemist Warehouse, David Jones, JB Hi-Fi, Dan Murphy's and BWS. The company also works with brands and retailers across channels and stages of the marketing funnel. Its offering connects commerce data, media activation and measurement to engage consumers throughout the customer journey, from discovery to purchase.

Criteo to handle Adore Beauty's retail media business. Published on: 10th November 2026 at 10:05 AM Criteo, a commerce media adtech platform, has inked a new retail media partnership with Adore Beauty, an Australian online beauty retailer. The partnership will see Criteo power its retail media offering across Australia and New Zealand. Through this deal, Adore Beauty will introduce onsite Sponsored Products advertising across its digital environments, powered by Criteo's retail media technology. The offering will enable brand partners to reach Adore Beauty customers at key moments of product discovery, consideration and purchase. The initial launch will see sponsored products introduced across Adore Beauty's search and category pages, beginning on web before extending to the app. A second phase is expected to explore product detail page and onsite display ads, creating additional opportunities for beauty brands to connect with shoppers throughout the purchase journey. Criteo will support the integration, advertiser demand, campaign activation, reporting and closed loop measurement through its Commerce Yield and Commerce Max platforms. The partnership builds on Criteo's existing relationship with Adore Beauty, where Criteo supports customer acquisition and measurable growth through performance campaigns. Adore Beauty's data-driven attribution enables the retailer to evaluate Criteo's contribution across the broader customer journey, rather than relying solely on last click measurement. "Our customers come to Adore Beauty to discover, explore and shop from a wide range of beauty brands, so there is a natural opportunity to bring brands closer to customers throughout that experience," said Katrina Rose, chief digital officer, Adore Beauty. "Working with Criteo will allow us to build out our retail media offering and give our brand partners new ways to connect with customers at relevant moments in their shopping journey." The retail media partnership extends this collaboration onto Adore Beauty's own digital properties, bringing together Criteo's expertise in performance optimisation, audience activation and attribution with Adore Beauty's first-party data and high intent shopping environment. "Adore Beauty's decision to expand its relationship with Criteo marks an important milestone in the continued evolution of retail media in Australia, particularly in the health and beauty category," said Guillaume Dupont, country head, Australia and New Zealand, Criteo. "Consumers move fluidly between discovery, consideration and purchase, and retailers are increasingly looking for ways to translate these high-intent moments into measurable value for brands, agencies and shoppers. As more retailers adopt connected retail media solutions, retail media becomes easier to navigate, easier to measure and more valuable for all participants. This gives brands and agencies greater access to relevant audiences, while enabling retailers to unlock new growth opportunities through their commerce data and customer relationships. Adore Beauty's partnership demonstrates the potential for the beauty sector to lead the next phase of retail media maturity." Criteo's retail media platform is currently live with Australian retailers across major industries, including Uber Eats, Chemist Warehouse, David Jones, JB Hi Fi, Dan Murphy's and BWS. Beyond retail media, Criteo works with brands and retailers across channels and throughout the full funnel, connecting commerce data, media activation and measurement to engage consumers across the customer journey from discovery through to purchase, while providing greater transparency into the media and experiences driving measurable outcomes. Join more than 30,000 advertising industry experts Get all the latest advertising and media news direct to your inbox from B&T.

By the numbers: Ad tech's widening divide, as AppLovin surges and rivals struggle in Q3. The latest quarterly earnings from six of the publicly traded ad tech companies reveal a tale of two cohorts, with AppLovin and Unity's substantial growth contrasting with declining revenues at Criteo, Taboola, and Teads. The companies, which reported their third-quarter results this week, generated markedly different outcomes during the reported period. AppLovin's revenue increased 55% to $2.19 billion, while Unity posted 32% growth and Magnite reported a double-digit increase. Meanwhile, three of the six experienced annual revenue declines, with Teads suffering the steepest contraction at 26%. The results also show differences in profitability, with some companies increasing earnings despite lower revenue. Meanwhile, connected TV remained a source of growth for Magnite and Teads, although it was insufficient to offset the latter's broader decline. Overall, the numbers illustrate how unevenly the industry's growth opportunities are being distributed. The haves and have-nots (well, less). A top-line observation is that the two strongest performers are mobile advertising rivals AppLovin and Unity, for some, a trend that underlines the decline of the open web and the resilience of app-based media - both mobile and CTV - companies. AppLovin reported $2.19 billion in third-quarter revenue, up 55% year over year, alongside net income of $1.44 billion, an increase of 72%. The company also forecast Q4 revenue of between $2.365 billion and $2.395 billion, and told analysts that its Q3 revenue exceeded the combined revenue of the other five companies, which totaled about $1.94 billion. Unity, a mobile advertising rival of AppLovin - the two are involved in a recently filed, ongoing legal dispute - reported revenue of $622 million, up 32%, with the Grow Solutions division, i.e., the division that hosts its media offering, generating $457 million, an increase of 44%. The company also reported that its Vector ad platform grew 126% year over year and 40% sequentially during the reporting period. Elsewhere, in the cohort, growth was more modest, if not outright in marked decline (see chart below). Magnite reported revenue of $204.2 million, up 14%, with growth primarily driven by its connected TV business. Meanwhile, Criteo reported Q3 revenue of $416 million, down 11%, while contribution ex-TAC, i.e., after "traffic acquisition costs", declined 17% to $240 million. Criteo's retail media revenue fell 23%, partly reflecting changes involving two (unnamed) clients that reduced business by $20 million, according to executives there. Meanwhile, Taboola reported revenue of $462.3 million, down 6.9%, amid declining advertising impression volumes. However, the company's gross profit rose 9.6% to $152.3 million despite the 6.9% revenue decline. By contrast, Teads (Taboola's historic rival and one-time prospective merger partner) recorded the largest decline, with revenue falling 26% to $235.1 million. After TAC, its gross profit declined 28% to $93.5 million, according to the filing, with execs there citing continued weakness in open-internet advertising and not reinstating its financial guidance. In total, this equated to a net loss of $325.5 million, compared with a $19.7 million loss a year earlier. Profitability varies despite revenue trends. Revenue growth did not consistently align with profitability changes across the six companies in this cohort, with Unity reporting its first profitable quarter since its IPO (see chart below). By contrast, Teads (Taboola's historic rival, and one-time prospective merger partner) recorded the largest decline, with revenue falling 26% to $235.1 million. After TAC, its gross profit declined 28% to $93.5 million, according to the filing, with execs there citing continued weakness in open-internet advertising and not reinstating its financial guidance. In total, this equated to a net loss of $325.5 million, compared with a $19.7 million loss a year earlier. Revenue growth did not consistently correspond with changes in profitability across the six companies in this cohort, with Unity's fortunes contrasting to Criteo - the company that was initially renowned as an ad-retargeting company, but now preferring to underline its retail media wares - reporting a deterioration in both revenue and profitability. Criteo's gross margin declined from 55% to 50%, while net income fell 85% to $6 million. The figures show that companies reporting similar revenue trends are experiencing different outcomes in terms of gross profit, net income and cash generation. CTV continues to outperform other formats. For all the (inevitable) talk of AI, CTV remained a significant source of growth for Magnite and Teads during the quarter. Magnite reported a 39% increase in CTV contribution, ex-TAC, to $105.4 million, compared with 5% growth in its DV+ business, which includes display and other digital video advertising. Related Insights CTV accounted for approximately 53% of Magnite's total contribution, ex-TAC, of $200.6 million, compared with 45% a year earlier. Overall revenue increased 14% to $204.2 million, while total contribution ex-TAC grew 20%. CTV growth also proved an oasis for Outbrain's executive team, with revenue from the channel increasing 37% year over year. However, this was offset by the fact that CTV represented just 12% of the company's quarterly revenue, compared with its overall revenue decline of 26%. Teads reported nearly $100 million in year-to-date CTV revenue. Taken in tandem, these results show that CTV continues to grow despite weaker performance in other areas of digital advertising. However, the contribution of that growth to overall company performance depends on the CTV business's size relative to other revenue streams. The filings mark the midway point in this quarter's earnings season, with Zeta Global, The Trade Desk, PubMatic and Lifoff Mobile all due to make their equivalent filings next week.