Haynes Boone expands Trademark and Advertising capabilities with Partner Holly Melton in New York. October 27, 2026 Haynes Boone is adding to its Trademark and Advertising bench with Partner Holly Melton, who joins the firm's New York office. Melton, the former co-chair of the Advertising and Brand Protection Group at Crowell & Moring, brings a distinctive advertising and consumer protection practice, advising companies on complex advertising disputes, regulatory investigations and compliance with federal and state consumer protection laws. Melton represents companies in disputes involving advertising and marketing practices, including investigations and enforcement actions brought by the Federal Trade Commission (FTC) and state attorneys general, competitor challenges and litigation under the Lanham Act. She also counsels clients on advertising and marketing compliance, helping them navigate evolving regulatory requirements and reduce the risk of disputes. Her experience spans a broad range of industries and issues, including Made in USA claims, environmental marketing representations, endorsements and testimonials, automatic renewal programs, negative option marketing and telemarketing practices. She has also successfully resolved numerous FTC investigations involving advertising claims and compliance with other federal trade regulation rules. "Holly brings an important dimension to our Trademark practice, combining deep experience in advertising disputes with a sophisticated understanding of consumer protection enforcement and regulatory investigations," said Haynes Boone Trademark and Advertising Chair Tiffany Ferris. "Her practice complements our existing capabilities and expands the ways we can help clients protect their brands, navigate complex advertising issues and respond to regulatory challenges. We are so excited to welcome her to Haynes Boone." Melton's practice also includes advising clients on issues at the intersection of advertising, privacy and emerging technologies. Her work involving children's online privacy and age-verification requirements reflects the increasingly complex considerations businesses face when developing and marketing products and services. "I'm very excited to join Haynes Boone's collaborative culture, where there is an opportunity to build relationships across practices and industries," Melton said. "Advertising and consumer protection issues touch nearly every business, and I look forward to working with my new colleagues to help clients address regulatory challenges, resolve disputes and make informed decisions about their advertising and marketing practices." Melton's arrival adds to Haynes Boone's capabilities in helping companies address the legal challenges associated with their brands, marketing strategies and consumer-facing business practices. Her experience navigating regulatory investigations and enforcement matters will provide clients with additional support when facing scrutiny from government authorities, competitors or consumers. Melton is the sixth partner to join the firm's sophisticated New York office this year, which has grown to be the second-largest across the firm. Melton follows Real Estate Partner Adam Hirst, Finance Partner John Messina, White Collar Partner Seth Farber and Data Centers Partners Jeffrey Moerdler and Stephen Friedberg as recent additions to Haynes Boone in New York. Haynes Boone's Trademark and Advertising Practice Group protects and enforces its clients' marks, which include some of the world's most famous brands. The group is particularly distinguished by its experience in high-impact matters such as international clearance and enforcement of marks, global trademark prosecution and protection programs, oppositions and cancellations, advertising review, trademark and unfair competition litigation, domain name disputes and social media counseling. Media Contacts Related Practices

Law firm Crowell & Moring has hired Jeff McSorley as a partner in its Health Care Group in Washington, DC. He joins from the US Department of Justice (DOJ), where he spent a decade as senior trial counsel in the Civil Division's Fraud Section. At Crowell, McSorley will focus on health care litigation, including payor-provider disputes, and False Claims Act (FCA) investigations and defence. At the DOJ, he led more than 70 FCA investigations, securing more than $500 million in recoveries for the US. Group co-chair Michael W. Lieberman said McSorley will help clients facing government enforcement, particularly as the DOJ increases scrutiny of Medicare Advantage plans. McSorley has 20 years of litigation experience. Before joining the DOJ in 2016, he spent 12 years in private practice.

Crowell & Moring adds eDiscovery leader Lauren Schwartzreich to Litigation and Trial Group. Denver - September 30, 2026: Crowell & Moring has added nationally-recognized eDiscovery lawyer Lauren Schwartzreich as a partner in the firm's Litigation and Trial Group and head of its eDiscovery and Information Management (EDIM) Practice. Based in Denver, Schwartzreich brings more than 20 years of experience in civil litigation and eDiscovery, advising clients on the complex intersection of law and technology. At Crowell, Schwartzreich will help clients drive innovative approaches to eDiscovery in litigation and investigations. Her work will range from leveraging structured data analytics and forensics to developing defensible, efficient, and cost-effective preservation, culling, search, and review strategies. Drawing on her experience as a longtime defense attorney and former plaintiff class action litigator, she will help clients navigate the full spectrum of eDiscovery challenges, including through motions practice, hearings, and trial support. Schwartzreich will also draw on her deep litigation experience to guide case strategy through data-driven insights, as well as handle the negotiation and resolution of discovery disputes before courts and special masters. "Lauren is a frontline eDiscovery litigator and trusted strategic adviser whose combination of legal judgment, technical fluency, knowledge of eDiscovery law, and leadership will be a tremendous asset to our clients and the firm," said Andrew Kaplan, co-chair of Crowell's Litigation and Trial Group. "Clients rely on her deep experience resolving eDiscovery challenges in complex litigation and investigations, as well as her forward-thinking approach to information management, AI, and other evolving technologies." Schwartzreich will also counsel clients on litigation readiness, discoverability of emerging data sources, and the defensible use of AI in discovery. "Crowell handles some of the most complex, high-stakes litigation companies face today. I am excited to join this preeminent team at a time when data and information management are changing rapidly and can profoundly impact the course of litigation," said Schwartzreich. Schwartzreich joins Crowell from Littler Mendelson, where she was a Shareholder and eDiscovery Counsel. Schwartzreich serves on the Advisory Board of the Georgetown Law Advanced eDiscovery Institute and is a member of the Sedona Conference Working Group Series Leadership Council. She is ranked by Chambers USA for eDiscovery & Information Governance and has also been recognized in the Chambers Global Guide, Best Lawyers in America, and as a thought leader in the Lexology Index. She is a former fellow of the Leadership Council on Legal Diversity and a former member and secretary of the New York City Bar Association's LGBTQ Rights Committee. About Crowell & Moring LLP. Crowell & Moring is an international law firm with operations in the United States, Europe, and MENA. Drawing on significant government, business, industry, and legal experience, the firm helps clients capitalize on opportunities and provides creative solutions to complex regulatory and policy, litigation, transactional, and intellectual property issues. The firm is consistently recognized for its commitment to pro bono service, as well as its comprehensive programs and initiatives to advance the professional and personal development of all members of the Crowell community. Media contact: Insights. WASHINGTON, D.C. - October 22, 2026: Crowell & Moring has added Jeff McSorley as a partner in its industry-leading Health Care Group in Washington, D.C. McSorley joins the firm from the U.S. Department of Justice (DOJ), where he served for the past decade as a senior trial counsel in the Civil Division's Commercial Litigation Branch, Fraud Section.