Crown + Conquer

Crown + Conquer

Global brand agency delivering immersive campaigns

Overview

Crown + Conquer helps global brands create authentic cultural moments by designing immersive campaigns and experiences that connect brands with culture and consumers. It sits at the intersection of strategy, creativity, and truth to turn bold ideas into lasting relationships, not mere impressions. The approach combines strategic insight, creative development, and experiential execution to partner with clients on campaigns that resonate across channels and contexts. Unlike many agencies that emphasize perception or flashy outputs, Crown + Conquer focuses on authenticity and cultural resonance as the core drivers of engagement, using legacy as a guiding force. The goal is to reshape the meaning of the agency model by delivering work that is grounded in truth, builds durable connections, and elevates brands within culture.

About Crown + Conquer

Simplify's Rating
Why Crown + Conquer is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Design

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

2016

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Simplify's Take

What believers are saying

  • Jennifer Zaitz joined as head of talent and partnerships in 2023, deepening dealmaking.
  • Signed named Christopher Gray chief creative officer in June 2026, strengthening creative firepower.
  • LACMA signed on as a creative partner, signaling fresh partnership momentum in 2026.

What critics are saying

  • Revenue depends on April McDaniel and relationships with Adidas, Google, Spotify, and Netflix.
  • Signed's new structure can distract leadership and blur Crown + Conquer's agency priorities.
  • If marquee-brand work slows, Crown + Conquer loses the cultural relevance that sells its premium positioning.

What makes Crown + Conquer unique

  • April McDaniel built Crown + Conquer in 2016 around culture-first brand experiences.
  • The agency pairs experiential work with influencer, talent, and partnerships capabilities.
  • Signed, launched June 2026 with MarcyPen, bundles Crown + Conquer with media and community.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Hybrid Work Options

Paid Sick Leave

Parental Leave

Company News

Adweek
Apr 12th, 2024
Revolving Door Roster Updates: Agital, Fusion92, Sonic Union & More

Aniview named Jason Pedrick its new vp of publisher partnerships in North America.

Adweek
Jul 28th, 2023
Revolving door roster updates: 2X, BBH, marcus thomas & more

Crown + Conquer named Jennifer Zaitz as its new head of talent and partnerships.

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