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Crunch Fitness - CR Holdings

Membership-based gym chain offering group classes

Overview

Crunch Fitness runs a network of gyms where members access equipment, trainers, and a wide range of group fitness classes through memberships. Its offerings include memberships plus services like personal training and specialized fitness programs, with classes such as Cardio Dance Rhythms, Chisel It, and Mind Body Burn led by expert instructors. The brand stands out by pairing serious workouts with an entertaining, energetic vibe in a no-judgment, inclusive community. Its goal is to grow a large, motivated fitness community by delivering accessible, enjoyable workouts that help people maintain health and wellness.

Funded RecentlySignificant Headcount Growth

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About Crunch Fitness - CR Holdings

Simplify's Rating
Why Crunch Fitness - CR Holdings is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Social ImpactHealthcareEntertainment

Company Size

5,001-10,000

Company Stage

Debt Financing

Total Funding

$1.2B

Headquarters

New York City, New York

Founded

1989

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What believers are saying

  • Crunch Funding LLC launched an $800 million securitization on November 12, 2026.
  • Fitness Ventures announced new La Verne, Kingwood, and San Antonio clubs in November 2026.
  • CR Fitness Holdings reported over one million members across 103 locations on November 12, 2026.

What critics are saying

  • S&P assigned BBB- preliminaries on November 12, 2026, exposing leverage dependence and refinancing pressure.
  • Meng Gao sued Crunch Holdings on February 6, 2026 over hidden annual fees.
  • Mandeville members sued on August 4, 2026 after ex-employee tanning booth recordings damaged trust.

What makes Crunch Fitness - CR Holdings unique

  • Crunch launched Crunch 3.0 and Reform Pilates on August 3, 2026.
  • Crunch exceeded 600 clubs worldwide on October 29, 2026, signaling broad franchise scale.
  • Crunch's no-judgments value pricing starts at $9.99, pairing entertainment with recovery amenities.

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Funding

Total Funding

$1.1B

Above

Industry Average

Funded Over

2 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Paid Vacation
  • Flexible Work Hours
  • Gym Membership
  • Training Programs

Growth & Insights and Company News

6 month growth

0%

1 year growth

18%

2 year growth

18%
Eulerpool Research Systems
Nov 11th, 2026
Crunch Fitness Hunts $800 Million in Whole-Business Securitization…

Crunch Fitness is tapping the asset-backed securities market for roughly $800 million in financing collateralized by its franchise revenue streams, joining a…

Bloomberg
Nov 11th, 2026
Crunch Fitness Seeks to Borrow $800 Million From ABS Bond Sale

Crunch Fitness Seeks to Borrow $800 Million From ABS Bond Sale November 11, 2026 at 11:56 AM PST Unlock the global benchmark for business news.

What Now Media Group
Nov 7th, 2026
Crunch Fitness plans to open new La Verne gym.

Crunch Fitness plans to open new La Verne gym. New Crunch Fitness club adds workout options to Gateway Pointe shopping center. Published Date: November 6, 2026, 10:14 PM EST Crunch Fitness is preparing to open a new gym at 1275 Foothill Boulevard in La Verne this December, bringing another location to the Southern California market as its franchise operator continues expanding across the country. Hiba Abduljawad, chief marketing officer of Fitness Ventures, the company behind the upcoming club, confirmed the timeline to What Now Los Angeles. The gym is listed as a coming-soon location on Crunch Fitness' website and will be located at Gateway Pointe, an outdoor shopping center along Foothill Boulevard. The La Verne club will offer a range of workout options, including strength and cardio equipment, group fitness classes, personal training and Crunch's HIITZone, a dedicated space for high-intensity, team-based workouts. The location will also feature recovery amenities such as HydroMassage and tanning beds. The opening is part of Fitness Ventures' broader growth, with the company operating Crunch Fitness gyms across multiple U.S. markets. When asked about its expansion plans, Abduljawad said the business continues to open new clubs at a steady pace. "Yes, we are on a growth tear. We open 20+ gyms every year," she told What Now Los Angeles. Fitness Ventures is the largest franchise operator in the Crunch Fitness system. Its portfolio spans 30 states, and its growth strategy includes both new club development and acquisitions. In October, Franchise Times reported that the operator expected to open at least 25 Crunch gyms in 2027, with leases already signed for most of those locations. Love its content? Add WhatNow as a preferred source on Google to see more of its trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in Los Angeles Daniela Velez is a bilingual journalist and communications strategist based in Colombia. She has covered stories across the humanitarian, political, and entertainment sectors, bringing a multidisciplinary perspective shaped by her background in Communications and Political Philosophy from Universidad de La Sabana and additional training in Modern Journalism from NYU

PR Newswire
Nov 6th, 2026
Crunch Fitness franchisee relocates North Riverside gym into an all-new Crunch 3.0 club.

Crunch Fitness franchisee relocates North Riverside gym into an all-new Crunch 3.0 club. Nov 06, 2026, 14:30 ET Fitness Ventures reinvests in Jurupa Valley with a $5 million, 40,000-square-foot club, replacing the former North Riverside gym JURUPA VALLEY, Calif., Nov. 6, 2026 /PRNewswire/ - Crunch Fitness has relocated Crunch North Riverside into an all-new, state-of-the-art Crunch 3.0 club at 8032 Limonite Ave. in Jurupa Valley, just down the street from the original location. Operated by Fitness Ventures LLC, the largest Crunch Fitness franchisee in the U.S., the $5 million, 40,000-square-foot gym is now open in the Jurupa Valley Spectrum Shopping Center near Limonite Avenue and Clay Street, giving members more space, more equipment and the full Crunch 3.0 experience. Fitness Ventures took over Crunch North Riverside in May 2026 as part of its acquisition of 22 Harman Fitness clubs, one of the largest deals in the Crunch system, and immediately went to work. The company announced the new club in June, moved North Riverside members over in late October and celebrated with a pre-opening party on October 29. Featuring the new Crunch 3.0 design, the club offers: * Hammer Strength and top-quality cardio and strength training equipment * Olympic lifting platforms and power half-hour circuit training * Functional HIITZone(TM) training area with indoor turf and advanced HIIT classes * Group fitness studio with Crunch's world-famous classes, including yoga, Zumba and TRX * Personal training * Relax & Recover(R) services including HydroMassage(R), tanning, sauna, infrared sauna, red light therapy, contrast therapy and Frost Locker * Full-service locker rooms with showers "We are excited to bring a bigger and better Crunch to this community. Our North Riverside members deserved a club that could grow with them," said Brian Hibbard, CEO of Fitness Ventures LLC. " This new club is how we reinvest in the communities we serve. Crunch is for everyone, from the first-time gym-goer to the seasoned athlete." The new Jurupa Valley club reflects the company's approach to growth: when Fitness Ventures acquires clubs, it doesn't just keep them running, it reinvests in them and in the communities they serve. About Fitness Ventures: Founded in 2016 by Brian Hibbard, Fitness Ventures, LLC is the largest Crunch Fitness franchisee in the United States and one of the fastest-growing operators in the high-value, low-price (HVLP) fitness category. As of the time of this press release, the Company operates 123 locations across 30 states and is on pace to exceed 130 locations by year-end, with a robust pipeline of new club developments and acquisitions underway. Backed by Meaningful Partners, Fitness Ventures pairs a disciplined operating and development strategy with a relentless focus on execution - operating some of the highest-volume Crunch locations in the system and delivering industry-leading financial returns. The Company is also a category leader in applied AI, leveraging proprietary technology to drive performance across its portfolio. For more information, visit www.fitnessventuresllc.com. About Crunch: Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves 4 million members with 600 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, India, Mexico, New Zealand, and Puerto Rico. Crunch is rapidly expanding across the U.S. and around the globe. SOURCE FITNESS VENTURES

Yahoo Finance
Oct 26th, 2026
Crunch to open $5M, 35,000 sq ft gym in Kingwood, Texas in early 2027

Crunch Fitness will open a $5 million, 35,000-square-foot gym in Kingwood, Texas, in early 2027. Franchisee Fitness Ventures, LLC will run the site at 4303 Kingwood Drive, in the Kings Crossing shopping center. Crunch Kingwood will debut the brand's Crunch 3.0 design. It will offer strength and functional training areas, group fitness and hot yoga studios, personal training, HydroMassage beds, an infrared sauna, and kids' babysitting. It will be Fitness Ventures' 20th Texas location, and the company plans several more this year. Memberships start at $9.99 per month. The first 500 founding members to lock in a rate will pay $1 down and get one month free.

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