Overview

Cruva builds an AI-powered operating system for brands and agencies to run affiliate marketing, with a focus on TikTok Shop and plans to expand to other social platforms. It automates the full affiliate workflow: discovering creators, outreach, relationship management through a CRM, tracking sample-to-sale conversions, and real-time campaign analytics to measure GMV. The platform stands out by offering an end-to-end solution with AI-driven automation across the entire affiliate process and by maintaining close ties to TikTok Shop for early access and feedback. Its goal is to become the operating system for social commerce, enabling brands to scale profitable creator partnerships across multiple platforms.