C

Cube

Spreadsheet-native FP&A platform for financial planning

Overview

Cube builds a spreadsheet-native FP&A platform for strategic finance teams. It combines the familiar interfaces of Excel and Google Sheets with a structured FP&A system so users can plan, model, and analyze financial data efficiently. The product works by letting finance professionals use their existing spreadsheets while accessing FP&A features like budgeting, forecasting, scenario planning, and data management within a single workflow, all through a subscription model with tiered plans. This makes Cube different from competitors by retaining the spreadsheet workflow that many finance teams already rely on while providing a formal FP&A backbone and scalable collaboration. The goal is to help finance teams plan and react quickly to changes in the market, enabling better decisions across the organization.

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About Cube

Simplify's Rating
Why Cube is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$65M

Headquarters

New York City, New York

Founded

2018

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What believers are saying

  • Anthropic added Cube to Claude's connector directory in October 2026.
  • Cube's AI Hub and Drilldown shipped in 2026, expanding daily finance use cases.
  • Rippling integration tightens workforce planning, where payroll changes drive forecasts immediately.

What critics are saying

  • Microsoft and Google can bundle spreadsheet-native planning features into Office and Workspace.
  • Claude becomes a distribution gatekeeper, letting Anthropic capture workflow ownership and pricing power.
  • If enterprises reject AI-generated finance outputs, Cube's AI pivot loses urgency and differentiation.

What makes Cube unique

  • Cube embeds governed FP&A directly inside Excel, Sheets, Slack, Teams, and Claude.
  • Its headless Cube Operating Intelligence layer unifies model, permissions, and workflows across surfaces.
  • Spreadsheet-native drilldowns preserve analyst habits while exposing transaction-level traceability.

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Funding

Total Funding

$65M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison Coming Soon

Benefits

  • Digital-first
  • Flexible PTO
  • First Fridays
  • Early-stage equity
  • Female-founded
  • Benefits, and then some

Growth & Insights and Company News

6 month growth

2%

1 year growth

3%

2 year growth

0%
Pilotia
Nov 5th, 2026
Cube and Rippling strengthen the links between HR management and finance.

Cube and Rippling strengthen the links between HR management and finance. Cube and Rippling have formalized an integration that enables workforce and payroll data to be synchronized automatically with financial models. This connection helps finance teams track personnel costs more accurately, measure the impact of hires or departures, and adjust their budget forecasts based on up-to-date HR information. Workforce management is a major financial challenge for companies. Hiring, departures and changes in compensation directly influence expenses and budget forecasts. Yet finance departments do not always have sufficiently up-to-date data to quickly measure the impact of these changes. It is in this context that Cube announces its official partnership with Rippling, with an integration now available through the Rippling App Shop. This collaboration aims to facilitate the flow of data between the two platforms. Through this connection, workforce and payroll information available in Rippling can be synchronized automatically with Cube. Finance teams therefore have a more regularly updated database to track personnel expenses and adjust their forecasts. Better connecting HR decisions with financial forecasts. In many organizations, human resources expenses represent one of the main budget items. Tracking them requires taking several factors into account: hiring, departures, salary changes, bonuses, and the allocation of employees across different departments. When this information is managed in separate environments, integrating it into financial models may require file exchanges and manual updates. This approach can sometimes make it more difficult to monitor variances between budget assumptions and the company's actual situation. The Cube and Rippling integration is intended to address this challenge by automating the transfer of available workforce and compensation data. Finance teams can therefore more easily reconcile information from human resources management with their planning and forecasting models. HR data integrated into budget management. The value of this connection lies in particular in the ability to better measure the financial consequences of workforce-related decisions. A company planning several hires during the year must be able to assess their impact on its payroll and financial objectives. Similarly, departures, compensation changes or organizational developments can alter the assumptions initially adopted. By facilitating data synchronization, Cube and Rippling aim to reduce the gap between the information held by HR teams and that used by the finance department. This continuity can help make forecasts more responsive and strengthen visibility into personnel costs. An integration aligned with the evolution of FP&A solutions. Beyond this partnership, this initiative illustrates a broader trend in the evolution of financial planning and analysis (FP&A) tools. Financial platforms are gradually seeking to move beyond accounting and budget tracking alone, incorporating more data from the company's various functions. Human resources occupy a specific place in this evolution. Workforce and compensation are not merely social indicators: they are also determining variables in budget construction, financial forecasts and management decisions. By bringing HR and finance environments closer together, Cube and Rippling thus illustrate the value of planning that is more closely connected to the company's operational realities. The challenge now is to enable finance departments to have a more consistent and up-to-date view of their resources, so they can better anticipate the economic consequences of their decisions. YOUR CONTEXT · YOUR DECISION Looking to find the right solution too? EPM Scan Pro compares your processes, organisation, constraints and budget with the solutions available on the market, transforming market intelligence into a structured decision. KEEP EXPLORING FROM MARKET INTELLIGENCE TO DECISION Understanding the market is one step. Choosing what is right for your organisation is another. Use EPM Scan Pro to structure your benchmark or contact Pilotia to challenge your roadmap before engaging your organisation.

Perspective Publishing Limited
Oct 26th, 2026
OneAdvanced appoints Emma Brown as CFO to drive AI-led growth.

OneAdvanced appoints Emma Brown as CFO to drive AI-led growth. By Goran Nastic 26/10/2026 SaaS provider OneAdvanced has appointed Emma Brown as CFO, tasking the experienced software executive with leading its financial and commercial strategy as it expands its AI-powered software business. She succeeds Stephen Dews, who has held the role since February 2023. Brown joins from another SaaS business, CUBE, where she was group CFO and a board director. She brings more than 15 years of experience in technology, AI and data businesses, with expertise in growth, operational transformation, mergers and acquisitions, and international expansion. Previous roles include CFO and board positions at Medius, Talkwalker, Smartways Logistics and MedicalDirector. Her appointment follows OneAdvanced's launch of IQ in April 2026, an AI-powered platform designed to connect people, data and software workflows for organisations operating in regulated and business-critical sectors, including healthcare, education, housing and public services. The company, headquartered in Birmingham, describes itself as a 'sovereign AI-powered sector-focused SaaS software' provider. Simon Walsh, CEO of OneAdvanced, said the company had invested hundreds of millions of pounds in modernising its core systems over recent years and would use IQ to expand its AI-powered workflows. "Emma brings a powerful combination of SaaS leadership, commercial judgement and practical AI experience. Her background in growth, acquisitions, and operational transformation will be invaluable as we invest further in IQ and scale it across every sector we serve," he said. Brown said: "OneAdvanced combines a compelling commercial opportunity with work that matters. Its customers deliver services millions of people depend on every day. More intelligent software for those organisations means better outcomes for its customers and their customers; patients, learners, and tenants. "I have seen first-hand what it takes to scale a software business and how governed AI, embedded in the flow of work, can transform the way teams work. My focus will be on making sure we invest in the opportunities that create lasting value for customers and apply financial discipline and operational excellence to deliver them. I'm excited to work with Simon and the team to turn OneAdvanced's ambition into results."

PR Newswire
Oct 22nd, 2026
Cube joins Claude's connector directory, bringing live, permissioned FP&A data to finance teams

Cube, an agentic financial planning and analysis (FP&A) platform, has partnered with Anthropic to make its financial model available inside Claude. Finance teams can now add Cube through Claude's connector directory. The connector gives Claude the chart of accounts, business logic, and enterprise permissions behind a company's numbers. Each user sees only the data they are authorised to access, and figures can be traced to the source transaction. Users sign in through a secure OAuth flow, with no API keys to manage. They can then ask questions in plain English, such as comparing actuals with forecast, or set up new scenarios. "Data tells AI what the numbers are. Financial context tells AI what the numbers mean," said Christina Ross, founder and chief executive officer of Cube. The Cube MCP Server is available now.

Malaya Business Insight
Oct 15th, 2026
PH LEADS SOUTHEAST ASIA IN COD: Cash still king for 1 in 5 Filipinos.

PH LEADS SOUTHEAST ASIA IN COD: Cash still king for 1 in 5 Filipinos. By Ruelle Castro Published: October 15, 2026 10:01 PM Updated: October 16, 2026 9:01 AM The Philippines remains predominantly a cash economy, with most consumers preferring still to do purchases in cash despite the availability of e-payment platforms. A study conducted by digital payment infra provider Xendit, in partnership with ecommerce data firm Cube, showed that Filipinos prefer to do their online purchase on a cash-on-delivery (COD) basis, accounting for 23 percent of online purchases. Xendit's inaugural "Ecommerce Payments Momentum Report 2026" revealed that the Philippines remains a "wallet-first market," the company said in a statement, though real-time QR Ph and InstaPay payment is fast gaining grounds with volume expanding by 198 percent on Xendit's platform in the 15 months to April 2026, and making up 13 percent of Philippine e-commerce value. The study drew on transaction data and a survey of 1,000 Filipino shoppers, part of a 6,000-respondent Southeast Asian study. It showed that the Philippines ranks highest among the six markets surveyed in terms of COD transactions ahead of Vietnam' 16 percent, and overwhelming QR Ph and InstaPay transactions by nearly twice. "A third of Filipino respondents (33 percent) use it much less than a year ago, but 12 percent say nothing would make them switch, about twice the level in most other markets," Xendit said. "Filipino consumers have always been receptive to new technology and we see the same in digital payment, but they don't all pay the same way. One wants an e-wallet, another scans a QR Ph code, another uses a card. So for a business, going digital isn't about choosing one main payment method and steering everyone onto it. It's knowing which methods your digitally savvy customers actually use, offering those, and making sure each one is secure. If people can't find the option they use, or don't trust the checkout, they leave," said Nazim Ali, President of Xendit. Xendit said this meant that the next few years will mean that local merchants must manage three shifts at once - fast growth in real-time payments, a cash habit that is fading more slowly than elsewhere in the region, and fraud moving up business leaders' list of concerns. "The checkouts that hold on to sales will be the ones that offer the full range of ways Filipinos pay, with security built into each of them from the start," it said.

Vietnam News Agency
Oct 9th, 2026
Vietnam's savvy shoppers spend 44% more online than general consumers.

Vietnam's savvy shoppers spend 44% more online than general consumers. This group drives an estimated annual e-commerce marketplace spending gap of 2.2 billion USD, with their reported spending accounting for nearly one-third of total e-commerce spending in Vietnam, according to a regional e-commerce report recently released in Ho Chi Minh City. 3 giờ trước Ho Chi Minh City (VNS/VNA) - Around one in four Vietnamese online shoppers are classified as "savvy shoppers", consumers who are more deliberate in how they assess products, optimise value, manage risk and use digital tools, and spend 44% more per month than general shoppers. This group drives an estimated annual e-commerce marketplace spending gap of 2.2 billion USD, with their reported spending accounting for nearly one-third of total e-commerce spending in Vietnam, according to a regional e-commerce report recently released in Ho Chi Minh City. The 2026 eCommerce Savvy Shopper Report: Southeast Asia, conducted by market data firm Cube in partnership with Lazada, surveyed 6,000 consumers in Singapore, Malaysia, Thailand, Vietnam, the Philippines and Indonesia, delivering new insights into how regional consumers research, compare, verify information, and make online purchasing decisions. Savvy shoppers were identified as consumers who scored above the regional median across product and seller verification, value optimisation, confidence and protection, and digital fluency. Vietnam also recorded the second-highest estimated annual spending gap in Southeast Asia between savvy and general shoppers, second only to the Philippines. The report also found that 22% of online shoppers in Vietnam lacked only one of the four criteria required to qualify as savvy consumers, with the most common remaining gap being verification. Overall, 47% of Vietnamese online shoppers are already savvy or on the cusp of becoming savvy, indicating substantial potential for the e-commerce market to capture greater value in the future. Savvy shoppers actively compare offers, authenticate information, and choose reputable shopping channels to secure better overall value. They also participate more deeply across the e-commerce ecosystem. Some 72% shop online several times a week, 59% allocate more than half their budget to official brand stores, and 54% are willing to pay more for stronger purchase protection. Furthermore, 86% regularly look off-platform to discover products, 88% actively seek information, and 91% verify products or sellers before purchasing. The report also indicates that Vietnamese shoppers increasingly seek better value without compromising trust. While 47% are willing to accept longer delivery times for better deals, 38% wait for mega-campaign sales, and 33% spend extra time comparing promotions, only 12% are willing to accept lower assurances regarding product authenticity, warranties, returns, or refunds in exchange for steeper discounts. This demonstrates that e-commerce is no longer solely a race on price, but a competition centred on real value and peace of mind. Simon Torring, Co-founder of Cube, said: "Savvy shopping is not simply about price sensitivity; it is about consumers becoming more deliberate, informed, and confident in the way they navigate e-commerce." Do Cao Quoc Huy, Director of Retail & Category Management at Lazada Vietnam, said Vietnamese consumers are becoming increasingly savvy, deliberate, and discerning in their purchases. This behavioural shift was demonstrated during the recent 9.9 Mega Brands Sale on Lazada. Orders valued over 100 USD accounted for 42% of the platform's total gross merchandise value (GMV), with three out of every four orders placed on LazMall, Lazada's dedicated authentic brand channel. These factors helped nearly double Lazada's average order value year-on-year. Electronics and FMCG were among the top revenue-generating categories. "Vietnam's e-commerce market is entering a more mature phase - not only in transaction scale, but in the quality of consumption and levels of consumer trust. "Deep discounting during mega campaigns yields only short-term sales spikes. In the long run, brands need to build sustainable trust, establish presence at the right consumer touchpoints, provide sufficient information to empower informed choices, and optimise the end-to-end journey from pre-purchase to post-purchase," he said./. 09/10/2026 13:29 Experts stressed that rural tourism can develop sustainably only when local communities actively participate and benefit from it. Investment in transport, accommodation and attractions must go hand in hand with clean water, waste treatment, hygiene, traditional craft preservation and environmental protection. 09/10/2026 12:39 The reopening will shorten the distance between Vietnam's southernmost region and major economic hubs. It is also expected to give local growth a major lift and help Ca Mau province reach double-digit expansion. 09/10/2026 10:20 Vietnam's market is not only expanding rapidly but also entering a more mature phase. VinFast's rising sales highlight the growing role of domestic EV manufacturers in Vietnam's automobile market. 09/10/2026 09:42 Vietnam, Thailand and the Philippines stood out for P2P activity, while Singapore and Australia saw notable growth in transactions conducted through platforms serving financial institutions. 09/10/2026 09:23 Prime Minister Le Minh Hung said that economic, trade and investment cooperation constitutes an important pillar of bilateral ties, which has achieved positive results. However, considerable room remains for further expansion to match the strong political ties and the potential of both countries. 09/10/2026 05:33 Deputy PM Thang, who is also head of the committee, urged ministries and agencies to coordinate closely to deliver effective fiscal and macroeconomic policies. The aim is to control inflation, stabilise the macroeconomy, ensure major economic balances, create room to support growth and bolster the economy's resilience to external shocks. 09/10/2026 03:20 After setting a record of more than 11.3 billion USD in 2025, bilateral trade reached about 8.7 billion USD in the first eight months of 2026, up 8.3% year on year. Vietnam is currently Cambodia's third-largest trading partner, its second-largest source of imports and second-largest export market. 09/10/2026 01:14 Lauding the dedication of Unitel's leaders, officials and employees, PM Le Minh Hung stressed that Unitel must demonstrate the highest determination to push through all obstacles and contribute to both countries' development. 08/10/2026 23:41 Among large enterprises, Vinpearl topped the overall ranking and led the hotel and tourism sector. Others in the top 10 were Vinamilk, Masan Consumer, Hoa Sen Group, Samsung Electronics HCMC CE Complex, Masan Group, FPT IS, Acecook Vietnam, Viettel Construction and Lotte Mart. 08/10/2026 21:11 Vietnam attaches importance to strengthening cooperation with Indian states boasting strong economic potential, including Gujarat, to further advance the two countries' Enhanced Comprehensive Strategic Partnership, particularly in the economy, trade and investment, said Ambassador Trinh Minh Manh. 08/10/2026 20:30 The World Bank has stressed the need to connect global companies with domestic suppliers, improve the business climate and develop supply-chain finance solutions. Those steps will let domestic firms gradually meet requirements on quality, technology, costs and delivery times, and position them to become suppliers to multinational corporations. 08/10/2026 19:35 Vietnam's domestic wood market could grow from around 5 billion USD in 2025 to 7-7.7 billion USD by 2030, representing annual growth of 7-9%. 08/10/2026 19:20 The opening-hour buying and selling rates at major commercial banks fell sharply from the October 8 trading session. 08/10/2026 19:08 Vietnam has maintained robust growth, outperforming other Southeast Asian economies. Its ongoing government reforms aimed at streamlining the state apparatus, promoting the private sector, improving the institutional framework and developing capital markets will strengthen the country's growth potential and economic resilience. 08/10/2026 16:22 The great friendship, special solidarity, comprehensive cooperation and strategic cohesion between Vietnam and Laos, and between Laos and Vietnam, are an invaluable asset of the Vietnamese and Lao Parties, States and people. It is the responsibility of today's generation to transform this invaluable political asset into new resources for the development of the two countries' people. 08/10/2026 09:23 Industrial site selection was previously driven largely by land prices, location and access to markets. However, as supply chains become more complex and manufacturing projects face higher technical requirements, businesses are increasingly assessing sites based on their long-term operational capabilities. 08/10/2026 06:30 Discussions focused on improving the quality of human resources to meet the changing demands of the economy, with people placed at the centre of innovation, productivity growth and competitiveness enhancement. 08/10/2026 04:54 Under the LOIs, VinFast and its partners will establish more than 50 e-motorcycle showrooms in 34 cities across 15 states and territories of India. 08/10/2026 04:42 Lam Dong is particularly interested in sectors in which Korean businesses have strengths, including agriculture, green energy, the circular economy, high-quality tourism, healthcare, education, human resources training and digital transformation, an official said. 08/10/2026 01:14 Vietnam's e-commerce market reached approximately 31 billion USD in 2025, ranking among the world's top 10 and third in ASEAN, she said, adding that this had laid the foundation for digital exports.

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