Overview

Cuenca is a Mexican fintech that provides digital banking services for individuals and businesses in Mexico. It offers a digital account with a virtual and physical Visa card, enabling online and in-store purchases, as well as the ability to receive and send money. The product works by onboarding users through a mobile app, linking a Visa card, and processing payments and transfers via a fintech platform that leverages Visa’s acceptance network both domestically and internationally. Revenue comes from interchange fees on card transactions and related services such as withdrawals and international transfers. Cuenca differentiates itself by targeting traditionally underserved customers with a simple, accessible mobile experience and streamlined onboarding, rather than relying on legacy bank infrastructure. Its goal is to expand financial inclusion in Mexico by providing easy-to-use digital financial products and broad card acceptance through a Visa partnership.